Allure Group Conference Room.
At seven o'clock in the morning, all the senior management of Allure Group gathered in the conference room to start the first meeting of the new management.
As the assistant to the president and the personnel manager, Wang Ling sat next to Mu Tingcheng.
When Ling Tian entered the door, the meeting had just begun, compared to the depressing atmosphere when he knew the ghost last time, the atmosphere of this meeting was more active, and the expressions of the participants were relatively relaxed, even Mu Qingcheng, who was known for his coldness, had a hint of relaxation on his face at this moment.
After Ling Tian came in, he waved at Mu Tingcheng who was about to stand up, and then found a place to sit down next to him, for Mu Tingcheng, Ling Tian really didn't have much feeling, although he was temporarily hanging the title of a fiancé, but Ling Tian's feelings towards Mu Tingcheng were not like couples, but more inclined to friends.
Mu Qingcheng smiled at Ling Tian, and then shifted his attention to the meeting.
"I convened a morning meeting today, and I think everyone should know the reason."
Mu Tingcheng said lightly, took the newspaper handed over by Wang Ling, threw it on the table, and then continued: "This is the newspaper issued this morning, the question of the supreme red face has been confirmed by the police, it is someone who maliciously hyped it, and the Li family and the Gu family, who are the culprits, have been arrested last night." ” In addition to being shocked, the participants were also shocked, and after receiving the call for the meeting last night, they realized that something big had happened, and some people who were more well-informed got the news as soon as the Li family and the Gu family were arrested.
Now many people are glad that they chose to stay.
A few days ago, Allure Group was on the verge of bankruptcy, and in the case of a shortage of capital chains, it was hit one after another, and it was possible to go bankrupt almost the next moment, but Mu Tingcheng, the president of the company group, turned things around against the sky and dragged Allure Group back from the brink of collapse.
In fact, everyone present knew very well that although Mu Tingcheng was a very capable president, the decisive role was played by Ling Tian, a young man who was not like words, but had great energy.
Some of the more well-informed people even heard that the heads of the four great families had to call out to their uncle when they saw Ling Tian.
"President, now that the problem has been clarified, the production line is in full production, a large amount of inventory has accumulated in the warehouse, and the market gap is huge, it is a good opportunity for us to reoccupy the market.
But I'm worried about a little bit, because someone deliberately spread rumors that there was a problem with the Supreme Red Face, and the market was full of the negative impact of the Supreme Red Face, and the key to the problem was to eliminate the impact in a short period of time.
The new vice president proposed.
Mu Tingcheng nodded and said, "You're right, this is a key point, in addition, there is another key point, which is the problem of sales channels."
It turns out that we chose the wrong way of sales before, so I decided to change the sales strategy, from now on, we will give up the sales model of dealers, choose our own stores, and at the same time, we will develop more varieties of products on the basis of the supreme red face. ” "President, opening a store is indeed a good idea, but it requires a huge amount of money and time, and we are now under too much inventory pressure, and we need to clear the inventory in a short period of time and return the funds."
The vice president said.
"I have thought about this problem, there are two forms of specialty stores, the first is the form of franchise, we and the franchisee jointly fund, but must accept our unified training and management.
The second one is our wholly-owned store.
Mu Chengcheng explained.
The vice president smiled: "President, your plan is perfect, we and the franchisees jointly funded, not only to relieve our financial pressure, but also to quickly distribute the goods, some conditional franchisees, can provide mature stores, as long as in accordance with our requirements simple modification, you can sell the supreme red face." ” Mu Chengcheng said: "But there is one point, franchisees must accept strict assessment, benefit sharing, risk sharing.
Dealers who have been blacklisted by us are permanently not allowed to become franchisees. ” When it came to the troublesome dealers, the management who attended the meeting was all angry.
Mu Tingcheng continued: "One of the two key points has been solved, and now we will talk about the other key point, how can we quickly eliminate the negative impact of the Supreme Red Face, do you have any good suggestions?"
Compared with the question just raised by Mu Chengcheng, the other problems are only minor problems, and the supreme red face is the key point of the resurrection of the Allure Group, if it cannot quickly eliminate the negative impact caused before, everything else is empty talk.
Therefore, in the face of this major problem, the senior management of Allure Group is all in painstaking thinking.
The negative impact cannot be completely eliminated by a clear report, as the saying goes, good things don't go out, and bad things spread thousands of miles.
Once consumers learn that there is a quality problem with a certain product, even if it is not true, they will leave a bad impression in their hearts, and they will subconsciously skip it when purchasing a product.
"I suggest a big promotion and use the price advantage to go back to consumers' confidence in Supreme."
One manager offered his opinion.
Mu Tingcheng said: "It's a good idea, but the effect won't be too big, and it will reduce our profits, do other people have any constructive suggestions?"
The higher-ups all fell into deep thought, continuing to think about the problem, Mu Tingcheng turned his head to look at Ling Tian, hoping that Ling Tian could give some reasonable advice, Mu Tingcheng found that Ling Tian was meditating, so he didn't bother.
"Find a celebrity endorsement."
Hearing this, Mu Tingcheng's eyes suddenly lit up, and he said to the vice president who had just spoken: "This is a good idea, you continue." ” Seeing that his proposal was appreciated by Mu Chengcheng, the vice president became full of confidence, so he continued: "Our products have not yet found a celebrity endorsement, we want to give it a try."
But in order to gain popularity and eliminate negative influences, we must find a popular star to endorse, preferably the biggest of the big names, and it must be a woman. ” Mu Tingcheng nodded and said, "What you said is very reasonable, you go on, if it is feasible, this matter will be left to you." ” The excitement of the newly appointed vice president is overflowing, as the so-called new official takes office three fires, the vice president is eager to make achievements, contribute to the company at the same time, show his ability.
This is a great opportunity, and if successful, he will be the first hero of the group.
Thinking of this, the vice president took a sip of water, moistened his throat, and said in a straight voice: "I have read many successful cases of companies, and the influence of popular stars is very powerful, especially stars with many fans, just their fans can generate huge spending power.
Of course, it costs a lot to hire big-name stars, but the effect is nationwide, and when the time comes, we will not only get Yunhai City, but the national market. ” Mu Qingcheng nodded with satisfaction and said with a smile: "You are very well prepared. ” The vice president smiled honestly and said: "I know that my ability is not very strong, so I can only learn more, I have been promoted by you, I must make performance, otherwise, I will live up to the expectations of you and the group company." ” "Do you have a spokesperson?"
asked Mu Tingcheng, The vice president did not answer immediately, but took out an entertainment newspaper from his briefcase, held it in both hands and handed it to Mu Tingcheng.
With a hint of doubt, Mu Qingcheng took the newspaper, which was an entertainment gossip news newspaper, full of news from major stars.
Mu Chengcheng only glanced at it, and was attracted by the headline on the front page.
A few months after the national goddess disappeared, she appeared in Yunhai City.
Even Mu Qingcheng, who usually doesn't pay much attention to celebrities, knows who this so-called national goddess is, and the one who can get this title is the current popular first-line star Lan Xinxin, compared with other scandal-ridden stars, Lan Xinxin has been all positive reports since her debut, full of positive energy, not only beautiful as a fairy, but also kind and elegant, known as the national goddess.
Lan Xinxin has more than 10 million fans and has a huge influence in China, especially because of his sudden disappearance some time ago, which has become the focus of major media.
Now that he suddenly appeared in Yunhai City, it has once again become a front-page headline, which shows how huge Lan Xinxin's influence is.
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You must know that many celebrities try their best, even to create scandals, and want to make headlines, but few people can do it.
But for Lan Xinxin, making headlines on the front page is commonplace.
Mu Tingcheng watched it for five minutes, and after mature thinking, she believed that Lan Xinxin was the best candidate to endorse the Supreme Red Face.
But now she is facing a problem, the national goddess Lan Xinxin rarely accepts endorsements, and even if she accepts endorsements, most of them are public service advertisements.
"Have you considered the cost" Mu Tingcheng put down the newspaper and looked at the vice president.
This is a bit difficult, because the national goddess Lan Xinxin rarely accepts commercial advertisements, and when she first debuted, the cost of some commercial advertisements has reached five million.
Based on her current influence, I estimate that the advertising cost is at least more than 50 million.
The vice president continued: "Now that Lan Xinxin is in Yunhai City, we can contact her first, and we will discuss other matters after contact." ” Mu Tingcheng said very decisively: "This matter will be handed over to you, if she is willing to be an endorsement, the price is negotiable, even if it is to smash the pot and sell iron, we have to make up the endorsement fee."
Mu Qingcheng knew very well in his heart that even if Lan Xinxin asked for 50 million, compared to Lan Xinxin's huge influence, this price was not only not high, but also a little low.
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