The three of them sat on each side.
Liu Shuqing and Wang Haijun were looking at Zhang Bin, wanting to hear his opinion on the first test machine.
In fact, the development of Tianyi Technology to the present is due to the two people's trust in Zhang Bin and their confidence in the gradual prosperity of the mobile phone market.
Therefore, Zhang Bin's opinions have a great influence on the two people's subsequent development and regulation of the company.
Zhang Bin took out his mobile phone, put it on the coffee table, and said: "If it goes on the market like this, I can say that even 100,000 units will not be sold."
Liu Shuqing and Wang Haijun looked embarrassed.
Although this was the first experimental machine, it could not be put on the market like this.
But if they had said it so directly, there would be no market for 100,000 units.
You know, last year the sales volume of domestically produced mobile phones nationwide was 11 million units, and not even 1% of them could be sold.
Zhang Bin continued: "Let's talk about the cost of the mobile phone first, how much is it?"
Liu Shuqing said: "All costs are added up.
If the sales volume can reach 300,000 units, the cost can be reduced to 2,800 yuan."
"Two thousand eight hundred yuan, plus advertising and transportation costs, even if a mobile phone earns a little less, the price will still be 3,500 yuan.
Such a price determines that we can only go to the high-end market.
Of course, in the future, The cost will definitely get lower and lower, but now, such cost determines that the unit price of one of our mobile phones needs to be positioned at 3,500 to 4,000."
Zhang Bin continued: "At such a price, there will not be too many people buying it, so what do we need to do to attract these people and make them willing to pay a month or even more time's salary in exchange for such a so-called smart phone?"
Woolen cloth" Zhang Bin is actually very worried.
At this time, in this domestic environment, smartphones are being launched, and the future is really unpredictable.
Maybe it will get better in the future, but the current situation is very unclear.
Apple's first-generation mobile phone was launched and sold 6 million units worldwide.
It can be said to be a failure.
The biggest problem raised by many people is that the built-in buttons are very inconvenient to use and are not as good as previous mobile phones.
But Apple still continued to release the second generation, Apple 3G.
Sales exceeded one million just three days after its release, and the final sales volume suddenly reached 16 million.
Such achievements allow Apple to see the future of smartphones.
They are more determined to follow this path, which also shows that people have begun to accept such pocket computers.
The emergence of any new thing has a process of gradual acceptance, and the same is true for smartphones.
At this time in China, smartphones were still a concept.
Even in 2010, Apple mobile phones were only used by a very small number of people in the mainland.
At that time, it was still the spring of push-button mobile phones.
Therefore, how to make people accept such a high-priced smartphone requires breakthroughs in many aspects.
The first is to control costs.
The first mobile phone will be launched in March or even May next year at the earliest.
There is still more than a year.
Zhang Bin feels that the cost can be controlled at around 2,000.
Another one is the attractiveness of the mobile phone itself.
Its appearance, its multi-function and high-speed Internet access, high-definition video and high-pixel shooting functions are all things that can attract young people.
Finally, there is the advertising effect.
If you want to reverse this inherent thinking in people's minds, you must use all-weather, 360-degree advertising bombardment to let everyone know that the spring of smartphones has arrived.
If you don't use a smartphone, you will be out. .
"Do you think there is really a market for smartphones?"
Wang Haijun expressed his doubts.
"Can we develop smartphones at the same time and then develop second-generation phones?
This way we can occupy the market while ensuring our preemptive measures." ".
Liu Shuqing nodded, obviously agreeing with Wang Haijun's intention.
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It is possible that the two of them had discussed it in private.
"I admit that what you said makes sense.
This will allow us to minimize losses and even gain some benefits from the market.
Indeed, starting this year, the sales of domestic mobile phones will definitely be higher.
Even if we dump low-end Mobile phones can also make money, but don’t forget that our ultimate goal is to take a high-end route.
If we once leave a bad brand to others, no matter how hard we work in the future, we will not be able to sell mobile phones,” Zhang Bin said.
"Then we can also go to the high-end market," Wang Haijun said.
Zhang Bin smiled, the high-end mobile phone market is something you can enter if you want to.
Now that the sales of domestic mobile phones are increasing, isn't it because of low prices?
High-end mobile phones have long been controlled by foreign brands.
Besides, the market share of Nokia 37 is not just for show, it also accounts for a lot of the low-end phone market.
Zhang Bin said: "We don't have the energy to compete with several big foreign brands, so we might as well find another way and focus on our smartphones.
Before they have time to react, we are already one step ahead."
"Reducing costs is the first issue.
It will be much easier to find a way to control costs within 2,000 by the beginning of next year," Zhang Bin said.
Wang Haijun and Liu Shuqing nodded, and had to admit that what Zhang Bin said made sense.
Instead of focusing on other aspects, it would be better to think of ways to reduce costs.
"Have you seen Apple's first mobile phone?"
Zhang Bin asked.
Of course Wang Haijun and Liu Shuqing have seen it.
People who make smart phones will definitely look at Apple's mobile phone.
"Then why does this screen look like this?
It's too small.
I can't tell the difference between horizontal and vertical screens.
In addition, I tried it and found that the built-in input method is too slow and the response is not sensitive enough.
The music quality is not good enough, but the pixels are good.
The display The screen is clear enough."
Zhang Bin began to speak out one by one.
Finally, Zhang Bin concluded: "The group of people we need to capture are those between the ages of 22 and 35 who have income, are pursuing fashion, and are willing to spend money on things they like.
But the key is how to catch their eyes.”
Zhang Bin began to write down one item on the paper.
The first was the appearance of the mobile phone.
From the perspective of his previous life, the best-selling models were nothing more than those styles.
Then there are the screen size, ease of operation, music quality, video playback function, memory size, and lens pixels.
"The above are the points that young people are more concerned about.
You can implement the parameters I gave you one by one, and finally see how the model is made.
Of course, there must be some contradictions in this.
You can do Appropriate deletion and modification, in short, the final goal is to present the best effect as much as possible," Zhang Bin said.
Of course, Tianyi Technology has a market research department that specializes in investigating these data to see what young people value more when buying mobile phones.
The investigation results are no different from what Zhang Bin wrote, and are even more detailed.
However, Zhang Bin even gave the final requirements, and in some places also gave relatively detailed parameters.
"Why didn't you give it to me earlier?"
Liu Shuqing said with a speechless expression.
"I'm too busy, and you may not be able to use it if I give it to you so early," Zhang Bin said with a smile, "I'll have to look at the sample you designed, just in case it's better than I imagined."
"But what about the facts?"
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Liu Shuqing said.
"You know," Zhang Bin shrugged, indicating that I was helpless
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