Weibo’s first round of public testing finally ended on the 22nd, lasting ten days, which is considered relatively short.
Generally speaking, the public testing period of this type of products is at least half a month or even a month or two.
However, whether it is an internal testing or a public testing on Weibo, judging from the response of users, the response is relatively good, and the level of problem retrieval is It was also relatively low, so we decided to reduce the public beta time.
The second round of public beta, which is the official launch time, is scheduled for the 28th.
There is no upper limit for registered users in the first round.
There are still a few days to go, and Dai Zhikang and Qian Xiaoyang are working hard to make final preparations, striving to go online in the best possible way to face the entire public of netizens.
The connection with Baidu, Tencent and other advertising partners was naturally left to Kuang Jing.
It was more appropriate to leave this kind of public relations matter to a girl.
Zhang Bin just paid attention to the game development department, asked about the game development progress, and then saw if there were any problems with Dai Zhikang.
The last thing is to pay enough attention to the group headquarters.
As of the 27th, dozens of accounts had remitted more than 120 funds to the group headquarters from different channels.
Zhang Bin also asked Zhang Lingfei to transfer four times, involving a total of 1.2 billion funds.
Zhang Lingfei seemed to have noticed something.
She once secretly reminded Zhang Bin in a subtle way, and Zhang Bin told her to relax and not worry about anything, just follow his instructions.
After about a week of testing, Zhang Bin believed that the big move was about to begin.
On the morning of the 27th, Zhang Bin came to the Weibo Business Department and began to hold the last preparation meeting before Weibo went online.
There were many people attending the meeting, including almost all important technical personnel and marketing department personnel.
Zhang Bin is sitting in the first place.
The first on the left is Dai Zhikang, the second is Qian Xiaoyang, the first on the right is Kuang Jing, and the second is the manager of the network security department.
"At twelve o'clock tonight, Hengyuan Weibo is officially launched."
As Zhang Bin finished speaking, the ogo and domain name of Hengyuan Weibo were clearly displayed on the projector.
"Manager Dai, are there any technical and logistical problems?"
Zhang Bin looked at Dai Zhikang and asked.
"There won't be any problems.
We have rehearsed the technical support for tomorrow many times.
We can cope with the surge in traffic at any time and can definitely ensure a smooth experience for users," Dai Zhikang said.
"Very good, the task of the technical department is to ensure that any problems that arise from users can be solved in a timely manner," Zhang Bin said and looked at Kuang Jing, "There is no problem with advertisers, right?"
Kuang Jing nodded, "We have been contacted.
There will be no problem.
We will pay attention at any time.
If there are any problems, we will contact them immediately."
This time Hengyuan Weibo was launched.
Zhang Bin spent a total of more than 30 million on advertising alone on major websites and platforms.
There was also a 30-second advertisement on the TV station, which cost more than 10 million.
All told, the advertising expenses in one month alone reached 50 million.
Among them, Baidu advertising spent 8 million a month, and Tencent spent 15 million on Hengyuan for several activities and version updates.
Tencent is quite polite.
After all, the icon is persistent unless the version is changed next time. , if you still want to keep it, then you have to pay for it separately.
This kind of advertising investment can be said to be an absolutely huge sum of money at this time.
"Have the relevant celebrities been contacted?
Is there any problem with tomorrow's micro guest event?"
Zhang Bin asked.
"It's already in place.
More than 80% of people have registered accounts in the first round of public testing.
From 10 am to 5 pm tomorrow, they will be posting on Weibo one after another," Kuang Jing said.
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When it comes to choosing celebrities, Zhang Bin doesn’t just choose celebrities as long as they are famous.
Some of them come from the sports world, such as Xiangfei Ren, which is still very popular.
In addition to this year’s Olympic Games, Zhang Bin can know who will be popular, so he can let them register on WeChat in advance.
Bo.
For some celebrities in the entertainment industry, this is a must, as well as some business tycoons, such as Li Youhong and Ma Wenteng, Zhang Bin personally called them.
Through the relationship between these two people, in just a few days, more than dozens of Internet and business tycoons have registered on Weibo.
This is all a favor.
Throughout the meeting, everyone seemed a little nervous.
It can be said that in order to launch Weibo this time, not only the Weibo Division, but also the entire Hengyuan Group has put in a lot of effort.
Think about it, tens of millions have been spent on advertising fees alone.
This kind of skill, everyone will tell you about it.
Don't believe it.
This is only the first round of advertising investment.
According to Zhang Bin's plan, he will probably invest 300 million in Weibo promotion within this year.
There are two main aspects of publicity, one is through naming and celebrity advertising, and the other is through internal Weibo activities, giving away gifts and points competition system to increase user activity.
"No matter what the situation is tomorrow, it's useless no matter how much you think about it today.
Take a break while you have time.
Everyone has to work overtime in the middle of the night," Zhang Bin said.
Everyone has left, but several high-level officials are still having ongoing discussions.
Weibo has put so much effort into Zhang Bin, it would be strange for him not to be excited.
I stayed in the company all day and didn't go back.
I waited until Weibo went online.
At midnight on March 28, Hengyuan Weibo was officially launched.
At the same time, Kuang Jing’s marketing department also began to pay attention to whether major websites and platforms were recommending advertisements as scheduled.
Dai Zhikang and Qian Xiaoyang kept staring at the backstage statistics without blinking, as did Zhang Bin.
The publicity effect led by Baidu and Tencent was very impressive.
Even though it was midnight, the data kept beating, and soon the number of successful registrations exceeded 50,000.
In order to ensure the number of registrations, Hengyuan Group has relatively simple settings for the initial registration.
Name, ID number, mobile phone or telephone number, just these three.
As for gender, birthday and other information, the system can automatically fill in, saving as much as possible.
The time the user registered.
Some users are not used to using their real identities online, but when they see a large group of celebrities with real photos and identities, they put aside their doubts.
People like these people are not afraid of revealing their identities.
What should I be afraid of as an ordinary person?
Before going online, through the group's internal and first round of public testing, a total of more than 20,000 users had been accumulated.
Before 8 o'clock in the morning, the number of registered users exceeded 70,000.
This data undoubtedly gives everyone a shot in the arm, and they also have certain expectations for the subsequent increase in the number of users.
Zhang Bin fell asleep at four o'clock, and when he got up, it was already past ten o'clock.
This was the peak period for Weibo registration, and the number of people quickly soared to 100,000.
Among those who registered, the ratio of men to women is quite appropriate and not too unbalanced.
In the early days, most of the focus was on how to post on Weibo and some personalized settings in the personal center.
Among them, there are more than 60,000 active users, and more than half of them are using the music section to watch music.
As of 10 a.m., the number of Weibo posts has exceeded 2,000 and is growing rapidly
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