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Chapter 382: Event Planning


Zhang Bin then asked some questions about the new sections.

This revision mainly changes in three places.

First, the news section has been revised and a new section of Today's Top News has been added, which is to sort out and summarize daily hot topics and classify them according to everyone's preferences.

It is actually modeled after Today's Toutiao.

Second, a new reading area is added.

All books are free to read.

No matter what type of book they are, you can read them here.

If you don’t have any, the website will find them for you right away.

They are all genuine.

Just enjoy reading them. , all costs incurred will be paid by the website.

Third, the newly added game section is currently mainly for Tencent.

Zhang Bin and his own games are not expected to be officially launched until the end of the year.

Among these three revisions, the most important ones are the second and third ones, the second of which is a big money burner.

At present, the company has contacted several major domestic websites.

They are naturally happy to have an additional reading platform.

In fact, Weibo does not charge money and everything is free.

The channel operating expenses originally collected by itself will be paid directly to the website.

For the cost of purchasing genuine copies.

However, continued free use will definitely cause a serious blow to the industry, and may even cause readers to leave the website one after another.

Although Weibo also spends money to purchase it, in the end the gains outweigh the losses.

So Weibo started negotiating with several major websites, saying that this free service would only last for half a year, and after half a year, fees would be fully restored.

It is estimated that it will not cost much in the early stage, but in the later stage as the number of active users increases, it will definitely be a large expenditure.

Even if there is a charge later, we still have to ensure the advantage of Weibo.

Even if you block it, I won’t be afraid.

Once I have a certain readership, I will sign up my own writers to create online.

I wonder what I will do.

In addition to the above points, the long-awaited points system will also be launched in this revision.

Which channels can earn points?

You can earn a series of points by logging in, staying online, doing activities, etc.

What can points do?

Currently, points can do nothing.

The only thing that can be done is to increase your user level.

Each level has distinct characteristics and will also reflect corresponding advantages in future revisions.

But with this revision, points have no other use for the time being.

He has always emphasized that Weibo is a place where anyone can relax, chat, and even discuss current affairs.

Here, you can definitely find anything you like, and there will definitely be a section that matches your preferences.

If you don’t like news, just read novels.

If you don’t like the novel, just watch the movie.

If you don’t like watching movies, just play games.

It's okay if you don't like to listen to music when playing games, right?

On the home page of Weibo, there are still hot current affairs and some celebrity Weibo posts.

At the same time, in order to achieve a certain degree of discussion, Zhang Bin will also register an account with his real identity during this revision.

After the meeting, Kuang Jing entered Zhang Bin's office with a document.

Because Zhang Bin's office in Yanjing is basically in the Weibo Business Department, Dai Zhikang and the others specially built a chairman's office.

The layout is imitated in Longyang, and the area is almost half smaller.

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"Chairman, this is an event plan for next month.

Take a look.

If you think it's inappropriate, we can modify it," Kuang Jing said with a smile.

"Event Planning" Zhang Bin was a little surprised.

Why didn't Kuang Jing bring it up for discussion in the meeting just now?

"I think it's better to show it to the chairman first," Kuang Jing said with a smile.

Zhang Bin suddenly became interested.

Seeing Kuang Jing's appearance, he must have a big agenda.

He took the plan and took a look, and was stunned.

In this plan, in order to achieve the purpose of publicity, Kuang Jing planned an activity plan called "Experience Life".

In this plan, they will invite some celebrities to pretend to be characters at the bottom of society, such as drivers, waiters, and couriers, to experience the lives of different people.

Weibo will film all these and selectively broadcast them on Weibo to achieve the purpose of publicity.

And if you want to create a sensation, then the person you invite must be important enough.

"Chairman, I have been thinking about this plan for a long time.

I was originally planning to start it in early June, but it was delayed because of that incident.

The revision work is currently going smoothly.

I am also optimistic about the development of several other new sections. , but the video section is a bit tepid.

Most users only use video software to share some videos or because of some news, and most of the time no one uses it."

"So in order to increase the click record and views of the video section, we need to launch an interesting video clip to attract everyone and create enough social discussion, so this requires some people with enough topics." , Kuang Jing said, "I have already started to make preparations for this work.

As long as the chairman agrees, we can start relevant invitations and strive to start recording in July."

Zhang Bin smiled, and he had to sigh with emotion, Kuang Jing is really a talent.

In a short period of time, not only were they able to handle various cooperation matters outside the Weibo Division very well, allowing Dai Zhikang and the others to concentrate on technical matters, they were also very good at brand planning.

Zhang Bin even felt that this plan had the characteristics of later outdoor reality shows.

"Okay, I agree."

Zhang Bin nodded with a smile and agreed.

This idea is very good, so what reason does Zhang Bin have for rejecting it?

"Great."

Kuang Jing jumped up excitedly, Zhang Bin agreed, and the matter was basically confirmed.

"You should be familiar with the program recording, and you probably know who can help you.

I don't care.

If you need to use my name in the invitation, just ask, I should be able to help some," Zhang Bin said.

"Thank you, Chairman," Kuang Jing said with a smile.

Next, Zhang Bin began to listen carefully to Kuang Jing's detailed plan for this matter.

First of all, the celebrities they selected must be registered on Weibo.

This time, they mainly selected people from the entertainment industry and the art world.

Each of the three people selected must have a certain mass base.

The entire filming process lasted six days, with a total of three jobs, each lasting two days.

After saying this, Zhang Bin was ready to make another suggestion.

"What other changes do you think can be made to the video section?"

Zhang Bin asked, "What if this suggestion is not so effective?"

Kuang Jing was a little hesitant.

She hadn't thought about this yet.

Her thoughts had been all here recently.

"I have a suggestion," Zhang Bin said with a smile.

He thought of the more popular videos on the website, the legendary originator of Internet celebrities.

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These videos can attract a lot of clicks.

If Weibo can provide them with As for a platform, I think there will be some gains.

Zhang Bin was even thinking about whether he should get Xiao Kaxiu out in advance Lao Li has been under a lot of pressure recently.

There are too many things to take care of.

I will update twice for the time being.

I hope everyone understands.

Lao Li also tries his best to ensure that the updates are all useful information, so that everyone will not feel that they have paid to see everything.

It's nonsense :