With development in the past two years, Mengshangyi now has hundreds of physical stores across the country.
With the construction of various channels, Mengshangyi has now entered the profit stage, but the amount is not large enough, and it is still in the cultivation stage.
Any disturbance may disrupt his growth.
Therefore, as soon as the financial crisis occurred, Zhao Min inevitably became worried.
Although she has asked people to start investigating the scope of the financial crisis, she is still worried.
As soon as Zhang Bin reminded him, Zhao Min suddenly felt that there were some things he hadn't had time to do yet.
The next day, Wang Haijun came back from Yanjing and invited Zhang Bin to his home for dinner.
This matter inevitably came up when the three of them were chatting.
"No matter how far this financial crisis will spread, it will have no impact on us for the time being, so we just need to follow the steps.
Regarding the production of mobile phones, we need to hurry up," Zhang Bin reminded.
"I've started to pay close attention.
It's just that I don't dare to be sloppy with this kind of thing.
After all, the quality doesn't dare to be rough.
For the first release, you have to make a name for yourself," Liu Shuqing said.
"On the contrary, it's your channel construction and time.
There are not many left, and channels must be laid to all regions in the shortest possible time.”
Zhang Bin and Wang Haijun each designated a region, that is, who was responsible for which province.
Zhang Bin took out a hard drive and placed it on the table.
"What is this?"
Liu Shuqing looked at Zhang Bin doubtfully.
"I got it from Microsoft," Zhang Bin said with a smile, a mysterious look on his face.
Wang Haijun looked around cooperatively.
They were all in his own home and didn't know what he was looking at.
"What did Microsoft bring?"
Liu Shuqing asked.
"The audio and video data signal transmission system can be installed directly on smartphones with slight modifications.
Moreover, all technology is transferred and no patent fees are required," Zhang Bin said with a smile.
"Really!"
The two people immediately exclaimed.
For Microsoft to make such a sacrifice, they doubted what benefits Zhang Bin had given to the other party.
Zhang Bin didn't say the specific reason.
It was given to him by Gates.
He said that the version was not the latest, but it was definitely a leading transmission system and could support the use of Tianyi Technology for at least three years.
As for what Zhang Bin asked for help developing the audio system, Gates said that as long as they understand the technology thoroughly, they can do it themselves.
"How to calculate this?"
Liu Shuqing was wondering whether this should be regarded as a technical investment.
After all, this was due to Zhang Bin's personal reasons.
"I personally pay one yuan in royalties for each mobile phone," Zhang Bin said.
This is the truth.
If he doesn't want anything, it's impossible.
After all, this is business, not charity.
The patent fee of one yuan for a mobile phone is considered a symbolic fee.
Liu Shuqing and Wang Haijun both nodded and agreed.
"This matter will be signed later and included in the payment of patent fees," Liu Shuqing said.
"Actually, have you ever thought about how our mobile phones rely on to occupy the market, and how we rely on to occupy the high-end market?"
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Zhang Bin raised a question.
When the meal was almost done, the three of them started talking about work.
Wang Haijun asked Wang Rong to put away the bowls and chopsticks on the table.
The two thought for a while, and Wang Haijun said: "Isn't the smartphone itself an advantage?"
Liu Shuqing said: "3g network" Zhang Bin nodded and said: "Of course, smart phones have an advantage over traditional mobile phones, but this is from our perspective.
In a short period of time, people may feel that smart phones are not necessarily more convenient than traditional mobile phones.
Because they may not be able to accept the full touch screen method, the other one is the 3G network, which is much faster than 2G, and this is our advantage."
"Our market positioning is in the age group of 18 to 35 years old.
They pursue fashion and like to spend money on new things.
So we need to give our products a specific positioning.
First of all, it is a This is the biggest advantage of a 3G mobile phone.
Secondly, what changes can this mobile phone bring to young people’s lives?”
Liu Shuqing and Wang Haijun thought for a long time, and finally Liu Shuqing said: "Internet speed."
Zhang Bin smiled and said: "This is just one aspect.
We can position this phone as a leisure and entertainment phone.
First of all, our audio and video effects are very good.
We can replace 3 and 4, and we have a full touch screen.
Large-screen mobile phones are definitely very convenient for watching videos.
This is the focus of publicity.
In addition, full-touch screen mobile phones have large screens and are very convenient for playing games.
With high-speed networks, people can play games anytime, anywhere, and wait for others.
Cars are no longer boring.”
"Isn't this the focus of our publicity?"
Zhang Bin said, "Use these advantages to attract everyone's attention, use a large number of advertisements to deliver all-round, make the full touch screen mobile phone a representative of fashion, have a meteorite With mobile phones, you are at the forefront of the times.”
The two nodded in agreement.
Zhang Bin was right.
If you want to attract young people, you need not only high-speed networks, but also quick acceptance of such smart phones, so that smart phones can quickly become a part of young people's lives. fashion, so we need to start from the daily life of young people.
"The filming of the commercial is ready.
I've asked someone to prepare a script.
I'll take it over and take a look at it when the time comes," Zhang Bin said.
"So fast."
Wang Haijun was a little surprised.
He was surprised that Zhang Bin thought about everything, even the advertising script.
It wasn't that Zhang Bin had thought it through, but he remembered that a commercial script in his previous life was pretty good, it seemed to be for an advertisement for O.
The song was pretty good, and the mood was quite consistent, so it was just right to use it.
Regarding the shooting and investment of the advertisement, the three of them briefly discussed it.
Among them, in the first phase of advertising delivery, the three people finally set the fund at 200 million, because the company did not have much funds, and it also needed to be responsible for a series of follow-up tasks of channel laying, so the money had to be calculated carefully.
Fortunately, advertising costs at this time are not as expensive as they will be a few years later, and you can still do a lot with 200 million.
When it came to channel construction, Zhang Bin returned to the group headquarters and found Li Jiayi.
Because he is responsible for channel construction, Li Jiayi can no longer work in the group, but he is still a member of the group and an expatriate.
The construction of channels is currently facing a problem, that is, whether to use agents or to sell directly by ourselves.
If you use an agent, the price in the middle will definitely be much higher, which to a certain extent reduces people's enthusiasm for buying.
If you want to eliminate this intermediate link, there are only two ways.
The first is to cooperate with the mobile business hall and just sell a mobile phone and get a commission directly.
However, this makes it easy to label mobile phones, which Zhang Bin does not want.
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He does not want people to think of China Mobile when mentioning his mobile phone brand.
The other option is to open a direct sales store yourself, or rent a small space in a major store.
After all, Tianyi Technology currently has too few products, and it seems that it is not necessary to open a store.
After a conversation with Li Jiayi, Zhang Bin finally decided to temporarily reduce the number of agents.
Because the current prospects of the mobile phone market are unclear, agents usually ask for exorbitant prices and offer various rebates, and Zhang Bin is too lazy to talk to these people.
He plans to cooperate with various business halls and distribute goods in conjunction with major stores.
Of course, online sales must also be used as a key sales channel, which is nothing more than lowering prices to attract people to buy online.
In this case, the official website of Tianyi Technology also needs to be constructed in this regard.
Zhang Bin called Liu Shuqing, and Liu Shuqing said that someone was already in charge of this issue.
It's mid-October and the weather is finally getting cooler.
Zhang Bin was lying on a chair, watching cartoons on the computer, his brows slightly furrowed.
This is the completed Bear and the Hunter, produced by the Animation and Animation Division.
Zhang Bin feels that the mission production is quite good, but the storytelling is still a bit lacking.
Zhang Bin pressed the call button.
Shen Qian walked in.
"Chairman", Shen Qian shouted softly.
"Shen Qian, inform all senior executives above the vice president level of the group to attend the management meeting at the group headquarters on the 16th.
In addition, they will bring their short-term task reports and make a brief speech at the meeting," Zhang Bin ordered.
"Okay, Chairman
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