In order to maximize the effect of the Weibo upgrade, Zhang Bin decided to run a big advertisement on the Spring Festival Gala.
Zhang Bin and others invested heavily in this year’s Spring Festival Gala to bring Weibo directly to the people across the country.
If you want Weibo to be known and even recognized by everyone as quickly as possible, the Spring Festival Gala is the best stage.
Where Weibo can play its greatest role is in the real-time interactive sessions inside and outside the annual Spring Festival Gala.
Viewers in front of the TV can follow the Spring Festival Gala in real time through Weibo, and then post Weibo related to the Spring Festival Gala according to the established format.
They can say anything.
In short, they use Weibo to interact with the Spring Festival Gala.
A certain amount of luck will be drawn in the background of the Spring Festival Gala program.
The audience will be given certain rewards.
Of course, Hengyuan Group will be responsible for this reward.
Another example is that every Spring Festival Gala selects outstanding programs and individuals.
This is the best promotion of Weibo.
Users can post their favorite programs and actors through Weibo, and then Weibo summarizes and finally makes the selection.
These activities are participated by all the people, and the attention is definitely very high.
In short, in order to contract the on-site and off-site interactive channels for this year’s Spring Festival Gala, Weibo spent a total of 150 million in advertising fees.
Zhang Bin asked Kuang Jing to forcefully grab this from other advertisers two months ago.
Come.
With such a high advertising fee, the details must be detailed in every aspect.
Even the number of times Zhang Bin will appear in the evening is clearly marked.
As the spokesperson of Hengyuan Group and Weibo, Zhang Bin will take Zhao Min to watch the Spring Festival Gala in person.
When will he appear and how many times will he appear in total?
These are all marked in the contract.
This is what money brings.
Effect.
This amount of money is the highest single advertising planning expense since the establishment of Weibo Division.
However, Zhang Bin feels that it is worth it.
The power of the Spring Festival Gala is undeniable.
That’s why Zhang Bin requested from the very beginning that Weibo’s upgrade task be placed before the Spring Festival Gala.
It can be said that this upgrade of Weibo is precisely to cope with the wave of user growth that Weibo will usher in after the Spring Festival Gala.
In order to ensure that there would be no problems during the Spring Festival Gala that night, the entire Weibo business department also began to make full preparations.
When Dai Zhikang called, Zhang Bin happened to wake up.
"Chairman, the upgrade work has been completed and everything is going well," Dai Zhikanghui reported.
"What is the current usage situation of users?"
Zhang Bin asked.
"Everything is normal," Dai Zhikang said.
"Well, inform the logistics department that the server must be powerful.
Don't let me down.
If there is a problem, the person in charge will get out of here."
Zhang Bin said in a bad tone.
On Weibo, he spent the past year With hundreds of millions of funds, it can be said that he is completely sparing no effort, but if something goes wrong, he may lose tens of millions or even hundreds of millions of funds.
After hanging up the phone, Zhang Bin slept for a while.
At half past seven, he got up, washed up, and had someone bring him some breakfast.
Usually Zhang Bin eats breakfast alone.
If he goes out to eat at a breakfast restaurant, he will sit down and eat with Wu Long, Chen Yi and the others.
Just after eight o'clock, Zhang Bin came to the company.
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Although the matter between him and the tax bureau has cooled down, the noise about the Haixingyuan project has become more and more fierce.
Some people are questioning whether this project is necessary, because so much money is spent just to provide money to the rich.
To provide a better environment, why not use this money to improve the urban living environment.
For example, traffic congestion, urban waterlogging, environmental improvement, or urban infrastructure can be spent, but in short, money cannot be spent on these places.
Lu Ziyu sorted out the day's newspapers and put some useful ones into categories.
Those that he thought Zhang Bin would pay close attention to were circled and highlighted.
After a while, Dai Zhikang came in and gave a brief explanation of the situation after the upgrade.
"How is Xiaoyang doing?
I'm too busy these days, so I didn't ask him," Zhang Bin asked.
"We met two days ago.
The new office area will be ready for occupancy soon.
He is planning to move in after the year.
He is now preparing for recruitment and game public testing after the year," Dai Zhikang said.
"Where's Kuang Jing?
I haven't seen him in the past few days."
Zhang Bin was too busy recently and didn't bother to ask about the status of these capable people.
"Tomorrow is the last concert.
She has been busy at the venue these two days," Dai Zhikang said.
"Well, you go and do your work," Zhang Bin said.
Zhang Bin called Lu Ziyu up and went to the preparation location of the concert.
This concert will be held in the open air, so the stage needs to be set up in advance.
In order to prepare for this concert, Kuang Jing can be said to have been busy half a month in advance.
From setting up the concert venue, confirming the actors, sending out invitations, planning the entire process, etc., Kuang Jing did it all by herself and participated in it in order to avoid any problems.
It can be said that this concert will be the most grand concert in Yanjing a year ago.
This is the grandest concert in the entire tour.
The promotion of the concert started as early as a month ago.
At present, the number of invited guests alone has reached 86, and there are actors and singers, and they are all powerful artists.
When the Weibo Business Department sends invitations to artists, most people will agree.
No matter how big a celebrity you are, they will give you some face, because if you don't give it, you won't be able to do it.
If you don't give it, you may be banned at some point.
As the influence of Tianyu Media continues to increase, coupled with the powerful alliance with the White Horse Alliance, in the entertainment industry, if you don't want to offend Hengyuan Group, just cooperate obediently.
Once the Hengyuan Group is displeased, it will directly ban you and your works.
Think about the current status of the White Horse Alliance in the country.
Being blocked by it will mean that no matter how good your work is, it will not have a high box office in the country.
Recently, news came that the White Horse Alliance is about to issue bonds.
A lot of people have come to consult.
The entire board of directors has been crazy busy.
Not only individuals, but also some theaters also want to join in the fun, and these all require the board of directors' approval.
The person will conduct the review in person, draw a conclusion, and finally hand it over to Zhang Bin for signature and confirmation.
Of course, these things are done by the people below, and Zhang Bin has no such leisure.
The stage for the concert was set up in a large square.
The square had been completely sealed off three days ago to set up a concert stage.
Zhang Bin parked the car outside and got out of the car.
A cordon was set up outside the square and security guards were patrolling.
Zhang Bin called Kuang Jing.
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Soon, Kuang Jing walked out of it.
"Chairman," Kuang Jing looked a little anxious, breathing unevenly.
"I'll come over and take a look," Zhang Bin said with a smile, and then walked inside with her.
Zhang Bin took a look at the stage construction.
Up to now, the stage has basically been completed.
The staff is currently debugging some equipment.
The people below are demarcating the area, and others are responsible for placing chairs.
Zhang Bin watched while Kuang Jing gave a brief explanation of each situation to Zhang Bin.
"Security must be paid attention to.
There will be a lot of spectators at the scene tomorrow.
One is to avoid fans gathering to watch and causing injuries to artists.
The other is to avoid stampedes.
Emergency measures must be prepared.
Be prepared for various situations,” Zhang Bin explained.
"Don't worry, Chairman, this is already our eighth concert.
We already have a lot of experience.
There won't be any problems," Kuang Jing said with a smile.
Zhang Bin smiled and nodded, "Well, I always feel at ease when you do things."
Zhang Bin is actually very lucky that he had the vision to pull Kuang Jing out of the TV station to work for him.
Obviously, Kuang Jing's ability has been well proven this year.
It can be said that if Zhang Bin is Weibo's guide, then Dai Zhikang and Kuang Jing are his right and left hands, each helping him support it.
Weibo is booming.
Both of them have contributed a lot to the success of Weibo today.
Especially in event planning and business negotiation, Zhang Bin was amazed by Kuang Jing's ability.
She could always complete the tasks assigned to her well, without him having to worry about it at all, so for Kuang Jing, Zhang Bin Bin has always been relieved.
"After the concert, you have to pay more attention to your contact with the Spring Festival Gala organizing committee, and you can't ignore some details," Zhang Bin said.
"I have been following up on this and will contact the chairman if there is any situation," Kuang Jing nodded.
"You have worked hard this year.
I originally gave you a holiday and a good rest after this concert, but I am really worried about missing you at the Spring Festival Gala.
After all, so much money has been invested this time.
This is the most important promotion on Weibo, so you will have to work hard for a while longer.
After you are done with the Spring Festival Gala, I will allow you to take a month's paid leave to arrange your own affairs well.
You can spend time with your parents and family, and go on a trip.
Okay, of course, don’t ignore personal issues,” Zhang Bin said with a smile.
When Kuang Jing heard Zhang Bin say this, she immediately covered her mouth and started laughing.
"Why are you laughing?"
Zhang Bin was a little confused.
Seeing Kuang Jing smiling so happily alone, he also laughed.
"Chairman, why do you speak like my elders?"
Kuang Jing couldn't stop laughing after she finished speaking.
Zhang Bin touched his nose unnaturally and said, "Aren't I worried that others will say I'm a cheater?
I don't want my uncle and aunt to complain that I'm too harsh on you."
"Well, I will pay attention to it.
In short, I won't let others say that the chairman is Zhou Bapi's", Kuang Jing nodded seriously
.
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