Lin Zixuan and Mu Shanshan entertained Ouyang Lin in the restaurant, and they chatted about the current development prospects of the TV industry.
As the director of the TV station, Ouyang Lin has a very deep view of the problem, and he feels that he is now in a critical period, or the beginning of a big era of television.
At present, the audience does not have many choices, and can only receive less than ten TV stations, and they often watch two or three channels.
Several channels of Huaguo TV are the first choice of viewers.
Once the television stations in all provinces and cities across the country broadcast through satellites one after another, a single television set can receive dozens of channels, and then the audience holding the remote control in their hands will become the protagonists.
If a show wants to get higher ratings, it must cater to the preferences of the audience, otherwise the audience will change channels.
"In the past, it was only a few TV stations that competed, but in the future, dozens of TV stations competed, and TV stations could only try their best to do a good job of the program and use various means and tricks to attract audiences."
Ouyang Lin described, "The competition will be quite fierce, and whoever can catch the audience will be able to walk ahead." ” The domestic TV industry will evolve from a monopoly of Huaguo TV to a pattern of simultaneous development.
Ratings represent advertisers, represent the revenue of TV stations, and become an important indicator to measure a program.
This will be a good time for Mu Shanshan, as long as the TV shows she produces can attract audiences, she will not worry about not having buyers, and of course, she will have to build a good relationship with local TV stations.
The future market will be large and promising.
Lin Zixuan and Ouyang Lin talked about variety entertainment programs, the previous variety shows were like Fangda variety shows, although they showed the audience the customs of various countries in the world and allowed the audience to increase their knowledge and knowledge, but the form was too simple.
It's more like indoctrination to the audience, without interacting with the audience.
This is the characteristic of variety shows in the past, the program producer stands on a high angle and broadcasts what he thinks is good to the audience, and the audience is in a state of passive acceptance.
As the audience's level of appreciation increases, they will not be satisfied with this passive format and will be more willing to participate in the show.
"This is popular entertainment, Xiangjiang's singing competition, Miss Hong Kong beauty contest, etc., all of which are the same."
Lin Zixuan concluded, "These programs are participated by ordinary people, watching ordinary people advance step by step, and finally win awards, the audience will feel very inspired, as if they are involved." ” "I also think so, using the public to entertain the public will be a new direction for variety shows in the future."
Ouyang Lin agreed.
This kind of competition program is not new overseas, and the mainland will come to this point sooner or later.
Lin Zixuan knew that Ouyang Lin was a very self-motivated person, and he wanted to make the South Hunan Economic Station bigger and stronger, even if he couldn't cooperate now, he believed that there would be opportunities for cooperation in the future.
Ouyang Lin came to the capital to have other things, he would hold a business promotion conference to attract advertisers for various programs of the Economic Channel.
He set himself a goal of getting 30 million in advertising revenue this year to pay off the bank's debts.
He also plans to recruit a group of talents in the television industry in the capital, including presenters, preferably fresh graduates from school, who are low-paid, motivated, and best suited for starting a business.
On 9 January 1996, the State promulgated a circular on the Interim Measures for the Exclusion of College Graduates from Choosing Jobs.
With the exception of some majors such as teacher training or scientific research, college students graduating this year can choose their own jobs through the talent market within a variety of ownership systems, and can engage in professional and technical work, management work, and other positions.
This phenomenon began two years ago, when it was called two-way choice.
Students who are not willing to be assigned can apply for jobs in the enterprise and can also get jobs, so that they can take their destiny into their own hands, not in the hands of the teacher who is responsible for the assignment.
This year, with the promulgation of this interim measure, it shows that college students will have to choose their own employment in the future.
This is really a few happy and a few sad.
Some students feel that they can find the job they want and realize their own value, while some students prefer to be assigned rather than find a job by themselves.
Parents of students are even more worried that in the past, being admitted to university was equivalent to holding an iron rice bowl, but now the state does not allocate it, and they have to consider the problem of work after school, so it is strange that they are not worried.
Fortunately, there are only 400,000 undergraduate graduates this year, and the employment form is not severe, and it is not difficult for college students to find jobs.
It's just that since then, there has been a phenomenon, that is, college students are willing to go to Huacheng and Shanghai, which have good economic conditions, where the salary is high and the treatment is good, and everyone wants to go.
As for the remote areas with poor conditions, no one cares.
In the past, there would always be college students assigned to remote areas to contribute to the development of remote areas.
As a result, there will be an imbalance in the distribution of talent, and the economic gap between developed and remote regions will widen.
Not only is there no allocation after graduating from college, but there are also fees for going to college.
The tuition fee for college students in the nineties was generally 200 yuan, the accommodation fee was 20 yuan, the tuition fee for ninety-four years was 800 yuan, the accommodation fee was 200 yuan, and the tuition fee rose to 1,500 yuan in ninety-six years, and the accommodation fee was 500 yuan.
This is a general situation and varies from university to university.
That said, gone are the days of free college and package distribution.
In order to shoot the program of Miramar, Mu Shanshan recruited several graduating students as interns at the Beijing Broadcasting Institute, so that they can find jobs on their own after graduation or stay in Mu Shanshan's company.
For the students of the School of Broadcasting, their first choice is still the major TV stations, and the job is stable.
Although Mu Shanshan's company has good treatment and benefits, it is private, and it is not easy to keep these students.
They are more attracted by the aura of Mu Shanshan, a senior sister, but in terms of career planning, they will still have a clear understanding, and the platform of the TV station is larger and more promising.
Ouyang Lin's harvest in the capital is not small, and the investment promotion is very successful.
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When you used to mention Shonan TV, the first impression that came to your mind was probably feed advertising, but now they have produced several programs with good quality, which have attracted the attention of some companies.
In addition, Shonan TV is about to be broadcast nationwide, which is a favorable condition to attract advertisers.
Ouyang Lin has recruited a group of students in major art academies, and he will take the students back to Xiangnan to take a look.
Now graduates do not have to obey the assignment and return to their original place of residence, and they prefer to stay in the capital to work.
Among this batch of students, there is a girl who graduated from the Broadcasting Department of Beijing Broadcasting Institute, named Li Xiang. t1706231537: