On January 18, 1997, Saturday, Lin Zixuan and Mu Shanshan came to No. 53, Liulichang West Street, Xuanwu District.
They are not here to buy antiques, today is the day when Ma Weidu's Guanfu Museum of Classical Art is open to the public.
It is said to be a museum, but in fact, the area is not large compared with the real museum, only about 400 square meters of exhibition hall, but it is good to be able to get this place in Liulichang.
Ma Weidu took advantage of his connections to invite many people over, including collectors, literary and artistic circles, officials, and three religions and nine streams.
A reporter from Beijing TV came over to do an interview report, which is also a piece of news.
Ma Weidu did not invite reporters from Huaguo TV, he cooperated with Beijing TV, and he could show his face on the news at night.
Lin Zixuan specially came over to cheer, this is a matter for you to help me and I help you.
In order to shoot the spring of the small town, Ma Weidu got Lin Zixuan a complete set of old furniture from a big family in the south, many of which were borrowed from Tibetan friends, and used a large amount of personal relationships.
Just that set of old furniture, it costs more than 100,000 yuan, and there are porcelain vases and calligraphy and paintings, all of which are genuine, and the preliminary estimate is to be millions.
Now it's in the warehouse, and I'll bring it when the crew goes to the south to film, and I have to find someone to watch it during filming, so I can't lose it, in domestic movies, this is an extremely expensive prop.
In addition to this, there is also a treasure appreciation show to cooperate with Ma Weidu.
Mu Shanshan planned this show, and began to prepare for it after the New Year, and first cooperated with Beijing TV to shoot a few episodes.
The content of the program is very simple, that is, let the people bring their antiques to the experts for appraisal, and also invite experts from the auction house to evaluate on the spot, mainly to introduce the knowledge of antique collection.
Mu Shanshan originally wanted Ma Weidu to be the host, just to interact with Tibetan friends and introduce the situation.
But when discussing the format of the program, he has to be an expert on the stage to identify cultural relics, and the people he invites must be real experts working in museums.
Ma Weidu insisted on this, he felt that his level was no worse than that of an expert, and he was better than being well-informed.
There was no way, and in the end he was given the title of miscellaneous expert.
What is miscellaneous, this is a category outside the mainstream of collection, calligraphy and painting, ceramics, jade, furniture, rare books, jewelry, philatelic products, coins, etc., this belongs to the mainstream, and the others are miscellaneous.
The host of this show is temporarily served by Mu Shanshan.
For this reason, she rejected the variety entertainment program of Shonan TV, and the program of Shonan TV and her positioning are not very suitable.
Mu Shanshan's positioning is intellectual, and Shonan TV's programs are biased towards youth and fashion, and those young hosts should be used.
Jianbao This program integrates knowledge and fun, and also involves traditional culture, antique cultural toys are also a kind of cultural inheritance, and the overall grade of the program has gone up.
However, while the grade has been raised, the production cost has also hit a new high.
Shanshan's interview is a few people sitting together chatting, in addition to inviting guests to spend money, other costs are not high, some guests do not need to spend money, and the production cost is very small.
In this program, the reporter has to run outside and shoot the beautiful scenery of various places, mainly because of the expenses of the location host.
Jianbao is the largest program produced by Mu Shanshan's company, which needs to rent a large studio, invite experts, organize a camera team, and arrange the people who come to Jianbao.
It takes a lot of manpower to screen the shortlisted antiques in the early stage, and there may be unexpected events in the process.
For example, an antique accidentally fell on the ground and shattered, or someone deliberately made trouble with a fake, etc.
This requires a lawyer and a good relationship with the police, and logistics are important.
Therefore, this time, Mu Shanshan chose to co-produce with Beijing TV Station, and everyone bears half of the cost, and the naming fee and advertising cost are shared proportionally.
Mu Shanshan is quite excited about the production of this show, which is a good opportunity to train the team.
With this experience, I will be able to produce other large-scale variety shows next time, and I can also cooperate with TV stations all over the country.
It's just that once this show becomes popular, the imitation show will definitely come out, and what can be done now is to start the popularity of the show, so that the audience can recognize the treasure.
Ma Weidu, dressed in a bright red old-fashioned costume, stood at the door to greet the guests, accompanied by two men.
Lin Zixuan parked the car and walked over with Mu Shanshan.
"Curator Ma, congratulations."
Lin Zixuan congratulated.
"Mr.
Lin, Mr.
Mu, thank you for appreciating the light, please inside."
Ma Weidu greeted.
The two of them didn't come early, there were already a lot of people in the museum, and everyone was looking at the exhibits in the display case.
The entire exhibition hall is divided into porcelain, furniture, crafts, oil paintings, doors and windows, and so on.
Most of the guests who came on the first day were invited, and there were not many people who actually visited the museum, so everyone just went through the motions, congratulated them, and left in a circle.
Ma Wei supervised this museum in order to make a name for itself, and at the same time charged admission fees, not free.
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A ticket is fifteen yuan, the museum is in the Liuli Factory, the Liuli Factory is a street for the antique trade in the capital, and the people who can come here are more or less interested in antiques.
Once the museum became a well-known tourist attraction, the annual ticket revenue was considerable.
Part of this income is used to maintain the normal operation of the museum, and part of it is used by Ma Weidu to continue to collect antiques.
Moreover, the museum also accepts donations from the society, whether in the form of antiques or money, with this museum, you can justifiably start the antique trade.
It can even be exhibited in the name of the museum to all parts of the country and other countries around the world.
After a while, Feng Xiaogang came over, and he had a good relationship with Ma Weidu.
It's going to be off in a few days, and the total box office is estimated to be around 23 million, which is dazzling enough for a film with an investment of only 5 million.
Feng Xiaogang preserved the box office myth amid criticism, no matter what the media said about the film, the box office was still strong.
After the film is released, Lin Zixuan will hold a celebration banquet, which will be lively and lively.
The group walked around the museum, there is really nothing to see for people who don't know how to do it, Mu Shanshan has to host a treasure appreciation show, read a few books on antiques, but has a little insight.
"It's almost time, tell Lao Ma, let's withdraw."
Feng Xiaogang proposed.
"Okay, it's so cold, it's better to go home."
Lin Zixuan agreed.
They walked out of the museum and watched the flow of people coming and going in the Liuli Factory, the sky was a little overcast, and it was estimated that it would snow.
Lin Zixuan said goodbye to Feng Xiaogang and drove home.
"Time flies so fast, and it's going to be the New Year again."
Mu Shanshan looked at the long street outside through the car window and sighed. t1706231537: