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Chapter 473: Fire Before Screening


Feng Xiaogang's divorce made a bit of a big fuss, and Good Dream Company issued a statement on behalf of Feng Xiaogang.

To the effect that the husband and wife divorced voluntarily, and Xu Fan was in love, thank you for your concern from media friends.

This is equivalent to crisis public relations, which means that we have discussed it here, there is no news to dig up, so you should do what you should do.

Even without this statement, after Feng Xiaogang and Xu Fan get married, all kinds of rumors will automatically dissipate.

In a short period of time, Feng Xiaogang will not appear in front of the media, and he just has time to calm down and ponder the new script.

Lin Zixuan is glad that the Internet is not developed at this time, and the means of entertainment reporters in the mainland who secretly take pictures are not clever, otherwise Feng Xiaogang will definitely make the headlines of hot searches.

At the end of August, Lin Xiaoling, Liu Lin and Xu Jinglei went to Xiangjiang.

Columbia Asia Films arranged an itinerary for them, and when they returned home, the film was going to participate in the Venice International Film Festival and various other film festivals.

There are dozens of slightly high-end film festivals and film festivals around the world, and there are them every month, which is global publicity.

It would be difficult to get these opportunities for a low-budget literary film like Homecoming without the resources of Columbia Pictures.

Besides, just running around the country can cost a lot of money for airfare and accommodation.

Columbia Pictures' promotional work in Venice was already underway, and in addition to studios and critics, they even invited members of the local Catholic Association to watch the film.

According to the film scheduling plan of the film festival organizing committee, Jiang Wen's Xu Sanguan Blood Selling Story will be released on September 6 and 7.

The sixth day is the word-of-mouth field, which is mainly watched by film critics, and the seventh day is the premiere field, which is aimed at the audience.

These two days are prime time for the release of films in competition.

If the movie release date is too late, it is not easy to form a word of mouth, and the audience will inevitably get tired of watching too many films.

It can be seen that the organizing committee attaches great importance to Xu Sanguan's blood sales.

Mainly because the film has investment from Italian filmmakers, who of course want to get good results.

Homecoming was scheduled for September 10, which was not a good time, but Columbia Pictures had a strong promotional campaign, not only producing large posters, but also contacting local media.

The publicity stunt is Homecoming, the first film to be allowed to be filmed in a prison in mainland China.

They believe that the Italian audience should be interested.

The Venice Film Festival has just begun, and there are signs of a secret rivalry between the two films from China.

This is also a means of publicity, comparing two films together, can attract attention and become a hot topic.

Lin Zixuan didn't go to Venice, he was busy with the release of life and death decisions.

The first cut version of the life-and-death decision is three hours and ten minutes long, which is about the same length as the Titanic, but this film obviously cannot be compared with the Titanic.

The longer a film is, the fewer screenings it will have in theaters, and fewer screenings mean fewer box office screenings.

For example, a 90-minute movie can be scheduled for at least six screenings a day, and a 180-minute movie can only be screened for three screenings.

The ticket price of the former is fifteen yuan, and the latter can only be twenty yuan, and if the ticket price of a domestic main theme film exceeds thirty yuan, the audience may not buy it.

In this way, with the same attendance, the longer the movie, the less box office it will be.

If you want to improve the box office results, you must first compress the duration of the film.

The life-and-death decision was finally compressed to two hours and forty minutes, so that it could be shown four times a day in theaters.

Because the Beijing Film Studio had made sufficient preparations in advance, it was not subject to too much embarrassment during the review by the General Administration.

The sentencing issue of this film was repeatedly debated by a number of presidents of the judicial department, and the film was later sent to the discipline inspection commission department at a higher level for review.

It is strictly based on the law and the criterion.

After the approval of the General Administration, Han Sanping invited film critics and experts from the Beijing film industry to watch the life-and-death decision.

This is to get a good reputation before the national release, and only with a good reputation can we attract audiences.

As the director of the Beijing Film Studio and the director of the life-and-death decision, everyone still has to give Han Sanping face.

On the night of the screening, not only film critics and experts, but also many stars, Lin Zixuan, Feng Xiaogang, Ge You and Zhang Guoli and others were all present to support the movie.

Two hours and forty minutes later, the audience burst into applause.

There is indeed something commendable about this film, which is more profound in reflecting the problem of corruption and can resonate.

Among them, the protagonist's plot of overturning the banquet, angrily denouncing corruption and self-analysis is very infectious.

At the end of the movie, Han Sanping stood on the stage and said something.

"Whether it is for Beijing Film Studio or me personally, this can be said to be a work of love, a work that integrates our body and mind, our enthusiasm and thinking, and embodies our conscience and sense of social responsibility as literary and artistic workers."

"This film includes anti-corruption and clean government, state-owned enterprise reform, laid-off workers, asset restructuring and other social hot issues, our principle is to face the reality, not to hide or evade, how to shoot a domestic film that can win the audience, we have been on the road."

The next day, the newspapers in the capital applauded the life-and-death decision.

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Some experts pointed out that the success of the film depends not only on the significance and profundity of the theme, but also on the creator's meticulous artistic grinding.

The main characters are full of flesh and blood, which makes the life-and-death choice of anti-corruption and clean government more shocking.

Film critics have praised it one after another, saying that this is a film that dares to expose reality and reflects the urgency, complexity, and arduousness of building a clean and honest government and fighting corruption under the new historical conditions.

This is a good work that promotes social righteousness and makes people feel angry.

Readers suddenly find that a movie called Life and Death Choices dominates the entertainment page, and it's a one-sided success.

In addition, a lot of publicity has been carried out before, and they can't help but wonder if they want to go to the theater to see what kind of anti-corruption and clean government is said to be so good.

With the joint efforts of Beijing Film Studio and Haomeng Company, the choice of life and death was not screened.

This is not enough, if you want to hold up the box office in the early stage of the movie, you have to use the method of chartering.

Beijing Film Studio will contact relevant units and organize employees to watch movies in theaters after the film is released.

Lin Zixuan is ready to take out 500,000 yuan to charter the venue first, and the box office in the capital on the first day of the movie's release will exceed 500,000, and the theater attendance rate will reach more than 90%.

In this way, a movie-watching boom can be formed and more audiences can be attracted to the theater. t1706231537: