Although there are no big stars in the borrowed guns, they are all second- and third-tier actors, but under the banner of the original cast, it still attracted the attention of many TV stations.
Moreover, this is a drama in which Lin Zixuan is the producer.
Even if the TV series can't replicate the latent success, it should be guaranteed in terms of quality.
It is impossible for Lin Zixuan to smash his own signboard, and the dramas he has produced are basically high-quality products.
As more and more local stations broadcast to the whole country via satellite, the competition between TV stations is becoming more and more intense.
In the past, they operated behind closed doors in their own province and had little to do with TV stations in other provinces, but now they have to compete for the national market, produce better TV programs, and broadcast better TV dramas in order to increase ratings.
This is not only a matter of face, but also involves huge economic benefits.
In the area of TV dramas, the competition for high-quality dramas is quite fierce, so it is not surprising that the gun can be broadcast on three star channels at the same time, and they are optimistic about this spy war drama.
Even if three TV stations broadcast at the same time, there is competition.
TV stations often adopt the practice of deleting advertisements, deleting the advertisements behind Huaguo News, and seamlessly connecting with the dramas.
Even the title of the TV series was cut out and went directly to the plot, just to buy time and broadcast it earlier than other TV stations to attract audiences.
This is called a rush broadcast.
However, the deletion of advertisements will cause certain economic losses, according to the regulations of the General Administration, in the prime time from 7 to 9 o'clock in the evening, the advertising time cannot exceed 20% of the main drama time.
If the advertising time is longer than the TV series, it is a violation.
Of course, local television stations will play the game of sidekicks, often more than 20 percent, but the excess is not obvious.
If the General Administration strictly investigates, it will be changed back, and if it is not strictly investigated, it will continue like this, after all, advertising time represents revenue.
In this way, the TV station has 25 to 30 minutes of prime-time advertising time every night, and the advertising behind Huaguo News is deleted, which is equivalent to losing five minutes of advertising revenue.
This comes and goes, and the losses are at least a few million.
TV stations will not let this money be lost in vain, they have an account in their hearts, although the withdrawal of advertising has to negotiate with advertisers, and a large amount of advertising fees will be lost, but these advertising revenues can be made up in other ways.
If you lose viewers and viewers because of this, that's the biggest loss.
The General Administration has no explicit provisions on the rush to broadcast, as long as it is not malicious rushing, it is not considered a violation.
Jingcheng TV is more insistent in this regard, and they will broadcast TV dramas after the weather forecast and advertising time are over.
"This is the consistent practice of Beijing Satellite TV, we do not participate in such competition, Beijing Satellite TV relies on the audience's loyalty to the platform, rather than the disorderly competition method of rushing to broadcast."
This is the official statement of Beijing TV, in fact, they have a hard time.
The TV station itself is in the capital and is subject to supervision in many aspects, and if it goes too far, the General Administration will issue a document to strictly investigate it in minutes.
The borrowed gun was broadcast on time in mid-December, and the director and a group of actors cooperated with the TV station to promote it.
Zhang Jiayi is naturally indispensable as the male number one, every time he appears on a TV show or is interviewed by reporters, he will always be compared with Yu Zecheng played by Wang Zhiwen.
No one likes to be compared, especially if lurking has been a huge success.
It's like when I go to school, my family will always say that whoever is next door has a score of 100 every time, and you only have 80.
Anyone who has experienced that kind of mood understands it.
Everyone is different, with their own advantages and disadvantages, the one who scores 100 points may be a nerd, and the 80 person may have business acumen, both of which are uncertain.
However, people just like to compare, especially when talking about others.
Zhang Jiayi knows in his heart that this kind of thing is inevitable, and the showbiz is also Vanity Fair.
It's just that he is no longer young and vigorous, but responds calmly, and does not defend how different my acting is from Wang Zhiwen, I have my own ideas and so on.
That's what a young actor does, in a hurry to prove himself.
He will first praise Wang Zhiwen's acting skills, learn from Wang Zhiwen's methods in performance, and even watch it several times.
This is the truth, Wang Zhiwen also graduated from the acting department of the Film Academy, and the two learned the same acting method.
After that, he talked about his understanding of the drama Borrowing a Gun and the differences between the two dramas.
This is more acceptable to the audience, and if he blindly justifies, it may cause the audience to be disgusted.
The reporters and program hosts who interviewed Zhang Jiayi all felt that although this actor was not well-known, his attitude was calm and humble, which gave people a good feeling.
After the broadcast of the borrowed gun, the entertainment media did a lot of reports.
It is generally believed that there is no latent plot so tense, the story is flat, there is less suspense, the pace is slow, it is difficult to enter the play, in short, there are more negative reviews.
The main thing is that with the latent success ahead, the media will feel that borrowing guns is full of shortcomings.
Lin Zixuan is not worried, borrowing a gun is a slow-burning TV series, the early stage is introducing and shaping the characters, and the real excitement is in the second half, so don't worry.
The TV station broadcasts two episodes a day, and it will be broadcast on New Year's Day, and I am afraid it will be another evaluation at that time.
Free novels bring you joy and joy ---> storyskyline.net
He is now more concerned about another thing, Feng Xiaogang's new film is about to hold an advertising conference.
Merchants Association, as the name suggests, is to find those advertisers who are willing to implant advertisements in the film, product placement advertising is different from placement advertising, it should fit the plot, and it is best to be able to integrate into the plot perfectly.
Therefore, it is necessary to negotiate with the advertiser in the script creation stage, so that the advertisement can be accurately implanted.
Otherwise, waiting until the script is written and the movie is filmed before placing advertisements will be too rushed and will not achieve the best effect.
Feng Xiaogang's script has not yet been completed, but with his and Ge You's golden signs, it is a Chinese New Year comedy, which has box office guarantee and is very attractive to advertisers.
From jewelry to clothing, cosmetics to beverages, anything that might be used in a movie can be placed in advertising.
Now there is no need for Lin Zixuan and Feng Xiaogang to run away from home, and those advertisers will take the initiative to come to talk about cooperation.
Haomeng Company has invited a total of more than 50 manufacturers, whose products have a certain reputation at home and abroad, as well as many foreign manufacturers.
Those products that are not famous will not be accepted, and the New Year's film must also be graded.
"I estimate that there can be 20 sponsors, 2 million each, and our investment will come back, plus patch advertising, this film can make money before it is filmed, and making movies will become more and more like business in the future."
Feng Xiaogang said with emotion. t1706231537: