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Chapter 561: Calm


When Lin Zixuan and Mu Shanshan returned to the capital, the various celebrations were nearing the end.

The arrival of the new century is certainly gratifying, but it cannot be celebrated every day, and when the holiday is over, it is time to go to work or to work, and life will continue to run according to the original pattern.

The finals of the Voice of China were a success, with praise from the audience and the media.

The ratings have hit a new high, surpassing the variety shows of other satellite TV, and Zhejiang Satellite TV has made a good start in the new century.

In addition to holding a celebration banquet, they also discussed with Mu Shanshan the broadcast rights of the second season of Voice of China.

This definitely can't be based on the price of the first season, but it is necessary to comprehensively consider the influence of this show, the attraction to advertisers, the role of increasing ratings and so on.

In addition, the second season will be larger, and will solicit contestants from all over the country and hold selection competitions in major cities.

The first season is just testing the waters, and the second season is the real voice of China.

The national audition means that it will attract audiences across the country, invite bigger star mentors, upgrade the program as a whole, and at the same time the investment will double, and there is no 350 million that cannot be taken.

The second season of Voice of China will become the most invested variety show in China.

The title of the program, the sponsorship of advertisers and the broadcast rights must be renegotiated, which is the work that Shanshan Culture will do in the first half of the year, and the production of the program will start in the second half of the year.

Zhejiang Provincial Satellite TV expressed its intention to cooperate and test Mu Shanshan's reserve price, and they are ready to do both.

If the price of the second season of Voice of China is too high, then the TV station might as well produce a similar music program on its own.

When it comes to the resources to produce programs, state-run television stations are many times stronger than private production companies.

It is no secret that experts in the media and variety shows have studied the reasons for the success of the Voice of China, as long as you have watched this show, you can summarize it.

Many provincial satellite TV stations are eager to try and are ready to spend a lot of money to create programs of the same type.

As for plagiarism and copyright issues, who cares, if you get a rotating chair, I'll have a rotating car, and then slightly change the rules of the competition, and it's a new show.

It's not exactly the same, it can only be said to be borrowed, not plagiarized.

In China, this is a common phenomenon, even if it is sued to the court, it is difficult to have a result, one is that the legal system is not perfect, and the punishment is too light, and there are too many factors of off-site interference.

For example, Chen Peisi sued Huaguo TV, and finally the court ruled that the TV station compensated Chen Peisi and Zhu Shimao 330,000 yuan.

Although they won the lawsuit, they paid the price of being blocked by Huaguo TV and ruined their good future.

The punishment is too light so that no one cares about the law, and if the fine is hundreds of millions, the TV station will definitely pay attention to copyright issues.

What's more, the TV station has a wide network of connections, and if Shanshan Culture sues a provincial TV station, it will be difficult for the programs produced in the future to enter this area, which is an off-site factor.

Provincial TV stations have a lot of social resources at their disposal, and they are not something that a private company can compete with.

Mu Shanshan's advantage is that the Voice of China program has formed a reputation in the minds of the audience, as long as the second season of the program can ensure the quality, she is not afraid of competition from programs of the same type.

Besides, there are so many TV stations in the country, and it is impossible for all provincial satellite TV stations to be determined to spend a lot of money to create music talent shows.

Mu Shanshan can always find a TV station that is willing to cooperate, and she doesn't have to worry about the follow-up imitation of the program.

The broadcast rights of the second season of the Voice of China will be auctioned, and the highest price will be awarded, and there is also competition among each David TV, and the program ratings mean advertising revenue.

This is an aspect that can be exploited.

Through the production of the Voice of China, Shanshan Culture has accumulated experience in producing large-scale variety shows, and the company's staff has expanded to more than 50 people, and it will continue to expand in the new year.

Entering the new century, this company is booming and has the potential to lead the trend of domestic variety shows.

Back in Beijing, Mu Shanshan gave the company's employees three days off, which was a compensation for their overtime work on New Year's Day.

She herself has to rest for a few days and spend time with her daughter at home.

As a professional woman, it is sometimes difficult to balance work and life, which is one of the reasons why she wants to quit the hosting industry.

Lin Zixuan can't take a vacation yet, and the funeral of the big name is in a critical period.

In the thirteen days after the movie was released, the box office in Beijing exceeded 10 million, the box office in Shanghai reached 4 million, and the box office in other major cities was good, with a total box office of more than 28 million.

It is very rare for Feng Xiaogang's film to get such a box office in a southern city.

It seems that the situation is good, but the audience's enthusiasm for watching the movie is dissipating, and the theater is no longer a full scene, and the attendance rate is less than 50%.

The lively scene in the early stage benefited from vigorous publicity and the audience's expectation of Ge You's New Year film.

The three-day New Year's Day holiday was supposed to be the perfect time to win the box office, but this year, people are more keen to travel and participate in various celebrations, and the movie theaters have become much more deserted.

In addition, the southern audience just watched the funerals of the big names, and after New Year's Day, the box office in various parts of the south plummeted.

In general, the follow-up of the box office of the film is weak, and there are no more attractions that can attract the audience.

The Hollywood star audience in the promotion has no impression, the emotional line between Ge You and Guan Zhilin is not rich enough, and what the audience sees is an overwhelming advertisement, which will inevitably cause aesthetic fatigue.

They don't go to the cinema a second time after seeing it once.

The reason why the box office of Titanic in China is so high is because some audiences will go to the theater to watch it repeatedly, and some people even watch it 16 times.

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According to the analysis of the marketing department of Good Dream Company, the box office in the capital area still has room to rise, and the major cities in the south are in a state of saturation.

There is no problem with the final box office of the funeral of the big name exceeding 35 million, and 40 million is a bit hanging.

If the gap is not too big, the company will spend money and push the box office to more than 40 million, which is not only Feng Xiaogang's face, but also the face of Haomeng Company. 39 million and 40 million certainly give the public a different feeling, and the latter is obviously a notch higher than the former.

In March, the film was released in Xiangjiang and Baodao, and in April, it entered the theaters of Southeast Asian countries, followed by Europe and the United States and other countries.

With the operation of Columbia Asia Films, the overseas copyright sales of the funeral of the big names are very good, and they will be released in theaters in at least 20 countries.

No matter what the box office is in those countries, this Chinese New Year film has finally gone abroad, and the copyright fee has been paid.

Therefore, even if the domestic box office is not strong enough, Lin Zixuan and Feng Xiaogang are not impatient and calm. t1706231537: