Although there is a lot of controversy in the new version of the White Snake Biography, its influence has not diminished, and the audience has the mentality of watching it again in order to complain, which has contributed to the ratings.
Coupled with the excavation of the Leifeng Pagoda underground palace by archaeological experts, a number of precious cultural relics have been unearthed, which has caused a sensation at home and abroad.
Huaguo TV followed up the report for several days, Zhejiang Satellite TV broadcast the excavation site live, and there were relevant news in major newspapers and on the Internet, which became a hot spot in society.
The broadcast of the White Snake came at the right time, and the combination of myths and legends and real news events formed an excellent publicity effect, resulting in the popularity of TV drama ratings.
This is just the beginning.
When the second round is broadcast on local provincial satellite TV, this trend will continue.
Whether the audience watches it or not, complains or not, the Legend of the White Snake is there.
From a marketing standpoint, the series was a success.
Ratings are an important indicator for judging the success of a TV series, but they are not the only criterion.
The ratings represent the number of viewers, the impact on society, and the economic value, but it cannot be said that TV dramas with high ratings must be classics.
Publicity and marketing play a big role.
White Snake's marketing tactics have attracted the attention of the advertising community, and they have analyzed the reasons for this.
One is feelings, the story itself is a household name, and the old version of the legend of the New White Lady is in front, which arouses the curiosity of the audience.
The second is the broadcast time, which happened to collide with the excavation of the underground palace of Leifeng Tower, as long as the excavation work continues, it is to give free publicity to the White Snake Biography.
The third is to cater to the tastes of young audiences, both in the choice of actors and in the plot.
For example, young actors are used to play Fahai, which is full of masculinity.
Fahai's profession has also changed from the abbot of the temple to the demon slaying monk, which is a bold breakthrough.
Fahai played by Zhang Hanyu is usually calm and introverted, and when he subdues demons, he is ruthless and never soft.
Buddhism has both the Venerable Compassion and the Angry-eyed Vajra, two sides of the same coin.
In the past, whether in TV series or operas, Fahai was the image of a kind old monk, so if you change it, young audiences think Fahai is cool, and it should be like this.
However, this change has been met with a lot of skepticism.
Some viewers can't accept such a law, thinking that the screenwriter is making up nonsense and does not conform to the facts.
In other words, people are often reluctant to change their stereotypes.
The same is true in life, most people want to have a stable job and don't want to be busy.
Young people are more receptive and like fresh things, and White Snake is popular with young audiences.
In other words, when making this drama, Good Dream Company consciously catered to the ideas of young audiences.
Finally, the cameos of a group of big names in the circle are another highlight, and the audience will watch them several times in order to find big names.
The above reasons have caused the popularity of the White Snake Legend and created a lot of economic value.
The Good Dream Company and the Beijing Television Art Center made a net profit of more than 30 million yuan just by selling the right to broadcast television and audio-visual rights, and more than 40 television stations across the country obtained the broadcast rights of the White Snake.
It is widely regarded in the advertising world as a successful marketing.
The accurate grasp of the market situation, the use of news hotspots to build momentum, and the targeting of specific audience groups are simple to say, but difficult to do.
This is the era of marketization.
The market research in the early stage, the subsequent marketing, publicity and hype, and finally the summary of the changes in the market, provide reference for the future production of film and television dramas.
The days of petty fights are over, and only formalization can be stronger.
As for whether this TV series can become a classic, it will be tested by time, and it will be determined in the future.
Lin Zixuan looked at the investigation report of the company's marketing department and noticed a phenomenon.
Young people are growing very actively, and this is also reflected in my brutal girlfriend.
In nearly a month, the total box office of My Sassy Girlfriend exceeded 36 million, of which about 30 million was contributed by young audiences.
This has a lot to do with the theme of the movie, and at the same time shows that young people have become the main group of consumers.
The changing times have created countless opportunities for young people, and there are more opportunities to make money.
Moreover, young people's consumption concepts are different from the previous generation, which preferred to keep money in the bank, and young people are more willing to enjoy the moment.
They won't bargain for a few dollars, they won't hesitate for a long time to watch a movie, they pursue fashion and enjoyment, and they are willing to spend money if they like a star.
The previous generation actually chased stars, and there were countless people who liked Gong Li and Liu Xiaoqing back then.
But at that time, people were more sensible, at most they bought a poster and put it in the house, thinking about it in their hearts.
Lin Zixuan couldn't help but sigh, those who win young people win the world.
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This is not to say that Good Dreams will tend to young people in the production of film and television dramas in the future, but it needs to make some adjustments to add the factor of young audiences.
At the end of the two sessions, Lin Zixuan considered attending the Oscars.
Oscar has a limited number of tickets, and he and Yu Dong are definitely going to go, as well as several actors, as well as mainland staff involved in the production of Crouching Tiger, Hidden Dragon.
Everyone wants to go, and distribution is a problem.
Since the film is the production team of Xiangjiang, the filmmakers of Xiangjiang have been nominated for multiple Oscars, and Li Yu of Baodao will bring his wife and children to attend the awards ceremony.
Lin Zixuan originally planned to go over with Mu Shanshan, but Mu Shanshan thought about it and refused.
Crouching Tiger, Hidden Dragon is a cross-strait co-production, which involves complex issues, and American film companies will make mistakes when publicizing, and they do not know much about the details.
For example, the propaganda posters, the various titles on the news reports, one will be a Xiangjiang movie, one will be a treasure island movie, and the other will be a mainland movie, which is very confusing.
In the end, it was unified into a film directed by Li Yu, and it was no longer divided by regions.
The same is true for the Oscars this time, and there are constant arguments between the three parties, which plane to take, which hotel room to stay in, and which seat to sit in at the awards ceremony.
People in Xiangjiang have to take business class, people from the mainland can't take economy class, and hotels also have the difference between hostels and villas.
Seat represents status, represents the degree of respect, or face.
Don't look at Crouching Tiger, Hidden Dragon, everyone is happy to be nominated, it is everyone's honor, the news reports, it seems to be harmonious, in fact, there are also open and secret battles.
Lin Zixuan suggested that we go our separate ways, find a place to live in Los Angeles, and meet again when the awards are presented.
At the Oscars, it is necessary to show a harmonious side.
Mu Shanshan knew this, she didn't want to cause controversy because of this, and gave the tickets to the film's production staff.
"Forget it this time, there will be a chance in the future."
Mu Shanshan said.
Lin Zixuan thinks about this reason, the days are still long, there will be a day. t1706231537: