On Christmas Day, Xiaoxue's adventure was released in major cities across the country.
For domestic audiences, Christmas is not a holiday, adults go to work, children go to school, the time is not easy to arrange, and the audience who goes to the theater to watch movies on this day is mostly young people.
This group of young people in their twenties was a middle school student six years ago.
In other words, they grew up watching Xiaoxue's adventure novels, and now going to the theater to relive the time when they first read novels is also a kind of nostalgia.
A large readership is the guarantee of the box office of the movie.
There have been many reviews of the film in the media, and they tend to be positive overall.
After all, this is a film supported by the Ministry of Culture, and it is very oriented, and all media know it, and few people are against it at this time.
State media, including Huaguo Daily, have published articles.
From cultural exchanges and exports to the global cooperation model in the new century, we believe that this is a positive exploration and attempt, which deserves encouragement and reference.
Entertainment media focuses on the film itself and the effects it brings.
Some media claim that Xiaoxue's adventure kicked off the prelude to domestic commercial blockbusters, which is a model that can be replicated, and it is possible to make movies with bank loans.
In the future, domestic commercial blockbusters will emerge in an endless stream, driving the prosperity of the entire film market.
Some media also commented that this is a qualified popcorn movie, which is not artistic, mainly relying on special effects technology to support the scene, and lacks depth.
Of course, as a children's film, it is worth watching.
Some film theorists analyzed from the perspective of film industrialization and proposed that Xiaoxue's adventure realized the initial industrialization of domestic films.
In an industrialized environment, film was a commodity, invested from bank loans, shot in a British studio, using an American special effects team, distributed globally, and operated in the market.
Truly treating movies as commodities is a conceptual change.
The reason why we say preliminary is that it is not yet mature, and the foundation of industrialization has not been built, relying on external forces.
There were also media reports on the premiere in the UK, which had a livelier atmosphere than in China, inviting popular British idol groups to perform, and stars from all walks of life gathered together.
In fact, Xiaoxue's big adventure brings together a group of first-class British actors.
Domestic audiences are more familiar with Hollywood's big stars, and they don't know much about British actors, who are mainly active on the theatrical stage and have deep acting skills.
Among them, there are many actors and actresses of major film festivals.
Therefore, it is not accurate to say that this film lacks artistry, and there are also very wonderful performances, but everyone pays attention to a few young actors who are the protagonists, ignoring those golden supporting roles.
It takes time to settle, and it may be a different feeling when you look at it many years later.
The opinions of the media are representative to a certain extent, but the most important thing is the reputation of the audience.
The publicity in the early stage can attract some audiences into the theater, but if the reputation is not good, the possibility of box office diving is not impossible, and the audience must not be treated as fools.
Some filmmakers don't understand why the audience doesn't watch my film so good.
Whether the movie is good or not is not up to the producer or director to decide, it is useless to sell and boast, the audience is the one who pays for the ticket, and the media can only play a guiding role.
The company is very busy, and has arranged manpower in theaters in major cities.
The Good Dream Cinema Line is now in more than a dozen big cities across the country, and its role is not only as simple as showing movies, but also has direct contact with the audience and first-hand materials of the film market.
When film and television companies master the theater chain, they have a channel to understand the audience, which is better than working behind closed doors.
Lin Zixuan needs to see the audience's satisfaction in order to determine whether Xiaoxue's adventure is a success.
As for the box office of the movie, he is not worried for the time being, due to the pre-sale plan of movie tickets, the box office in the first three days can basically be estimated.
On the one hand, pre-sale movie tickets are for the convenience of audiences to buy without waiting in line on the day.
On the other hand, it can maximize the box office of the movie in the first few days and break various box office records.
At the same time, it creates a hot scene with 100% full attendance in the theater.
In addition, the film scheduling rate of various theaters is as high as more than 90%, and the audience has no better choice except for this movie, and the films released at the same time have become cannon fodder.
Based on the above factors, Xiaoxue's adventure is expected to exceed 10 million at the national box office on the first day.
Next is the New Year's Day holiday, and there will be a slight increase in the box office, and the guaranteed box office of Good Dream Company is 60 million, which is to include New Year's Day.
The box office trend after New Year's Day depends on the audience's word-of-mouth.
There is no secret at the box office, it is statistics, in Hollywood, theaters can judge the success or failure of a movie by the box office results of the first three days and the audience's word-of-mouth.
It is undeniable that there are some small probability events, and the films that were not optimistic end up being big hits.
But that's only a very small minority, and it's not of much reference value.
The data and opinions from all over the country are summarized into the company, including the feedback information of the audience in Hong Kong and Taiwan, and the market report is formed under the collation of the company's statisticians.
Lin Zixuan looked at the report, and the audience's satisfaction exceeded 85%.
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What he wants to see are those opinions that the audience is not satisfied with, and it boils down to a few points, either he has not read the original book, is not familiar with the plot, and feels too naïve.
Or he felt that he didn't shoot the way he wanted it to be, and he was a little disappointed.
Some people think that there are too few scenes in the East, the performances of young actors are superficial, and the special effects are average, which is not as enjoyable as Hollywood blockbusters.
The opinion is quite pertinent and expected.
Xiaoxue's big adventure tends to be made by teenagers, and the plot can't be too complicated, otherwise children can't understand it, and in the eyes of some people, it's childish.
A family-friendly film will inevitably have some shortcomings and cannot satisfy everyone's appetite.
Judging from the current satisfaction, the reputation is acceptable, and it is worth continuing to increase investment in publicity.
Moreover, it was crucial to put anti-piracy measures in place.
Under this high-pressure situation of anti-piracy, Lin Zixuan believes that it is unlikely that copies will leak out, and the most likely is that they were secretly recorded in movie theaters and made gun version of the video.
This is difficult to prevent, and it is difficult for the cinema to check the audience, so it can only remind that it is not allowed to carry video equipment.
In addition, the miniaturization and concealment of today's clandestine recording equipment make piracy difficult to eradicate.
However, the image quality of the gun version of the video disc is poor, the brightness contrast and color reproduction of the picture are very poor, and the sound is also vague, which is not very attractive to the public.
Good Dream Company has set up an inspection team to inspect the markets in major cities every day, and once piracy is found, it will immediately notify the law enforcement officers to collect and punish them.
In order to improve the box office performance of Xiaoxue's adventure as much as possible, he had to use all kinds of means. t1706231537: