The year 2002 has come like this, and the people in the capital don't feel anything, and they still live their own lives.
Some people passed by Xinhua Bookstore and found that the usually deserted bookstore was particularly lively today, mainly teenagers, and parents with children.
A banner hangs in front of the bookstore, alerting passers-by.
"Xiaoxue's Great Adventure Part 6 is grandly launched" There is also a large movie poster next to it, and the poster shows the images of several young actors.
Good Dreams has reached a cooperation agreement with bookstores across the country, including movie posters and requiring them to be displayed in a conspicuous position in bookstores.
So many bookstores in China, including second- and third-tier cities and towns, have done their propaganda to every corner.
Movies, novels, various interviews and variety shows, all-round three-dimensional propaganda bombardment.
This method of propaganda is to learn from Crouching Tiger, Hidden Dragon, and American film companies cooperate with hundreds of chain martial arts gyms in North America when promoting Crouching Tiger, Hidden Dragon.
Each martial arts hall has to play the martial arts clips of the movie, and the tuition fee for learning martial arts with the movie ticket is discounted.
They developed various plans to promote the film, which was very detailed, which was one reason why Crouching Tiger, Hidden Dragon achieved high box office in North America.
China has not paid much attention to publicity, and is unwilling to invest money, believing that the return is not high.
This is a misconception, propaganda does not have to be expensive.
It's about finding ways to make use of existing resources and get the most out of them at the lowest cost.
Someone created all kinds of topics before the movie was released, scolding this today and scolding that tomorrow, which seemed like a spill and provoked trouble, but he successfully attracted the attention of the public.
Lin Zixuan published a novel at this juncture in order to cooperate with the movie.
After reading the latest novel, readers are likely to go to the cinema to watch the movie again, and the audience will also have the idea of buying the novel because of the movie.
Not only this novel, but also the first five, the book sales are like a snowball.
Good Dream originally formulated a promotional plan to buy Xiaoxue's adventure books with movie tickets, and the price was discounted by 20%, so as to drive sales.
However, this plan is difficult to implement in China, and bookstores have difficulty distinguishing the authenticity of movie tickets.
Coupled with the rampant use of pirated CDs and pirated books, the effect may not be satisfactory, and a lot of resources will be wasted.
Another promotional plan is placed in the winter vacation, students are on vacation, with their student ID cards, they can watch movies at half price at a specific time, and there are lucky draws in the Good Dream Cinema Line.
The prizes are not expensive, they are movie posters and dolls.
The publicity and distribution of Xiaoxue's adventure is completely in accordance with the process of Hollywood blockbusters, accumulating experience for the future production and distribution of blockbusters by Good Dreams.
The propaganda of British young actors in major cities has aroused the enthusiasm of the domestic public, and they must be watched everywhere they go.
Cities that don't have an arrangement are willing to pay a high price just to get these kids to go around.
From the media to the public, from the print media to the Internet, everyone is talking about this matter, and Huaguo TV has also carried out relevant reports, which is unprecedented.
Since the introduction of Hollywood blockbusters in 94, the public has become more and more familiar with Hollywood stars.
Young people talk about Hollywood stars such as a few treasures, and they also give them nicknames, such as the actor of the Titanic, and the domestic audience affectionately calls him "Xiao Li".
However, there is a phenomenon that cannot be ignored, very few big Hollywood stars come to the mainland to publicize.
There are many reasons for this, the first of which is that the domestic film market is not enough to attract their attention.
The box office of hundreds of millions of yuan in China is only more than 10 million US dollars, and according to the box office share, Hollywood film companies only get 2 million US dollars.
Far less than what they have gained in Japan and South Korea.
Secondly, the appearance fee of Hollywood stars is too expensive, generally starting at 200,000 US dollars.
Another point is that China Film Group is responsible for introducing Hollywood blockbusters, and they are also responsible for the publicity work, even if they intend to invite those big stars, they also have to consider the cost.
As a result, almost no big Hollywood stars came to China.
In this case, the arrival of the four young British actors was naturally warmly welcomed by the public, and the children were more likely to gain the favor of the public.
They may not be as famous as Hollywood stars, but they appeared in China and starred in a domestic movie.
This round of publicity was quite timely and effective.
Xiaoxue's big adventure continued to rise at the box office, and at the end of the week's promotional activities, the box office of the film exceeded 100 million within 16 days of its release, and at present, there is a possibility of hitting the box office of 200 million.
The shortcomings of this movie are that it is not very attractive to middle-aged and elderly audiences, and teenagers are the main group of moviegoers.
Good Dream Company predicts that 200 million is the limit of the box office, unless administrative means are used to let domestic enterprises and institutions spend money, especially schools.
Lin Zixuan doesn't have so much energy, just operate according to the laws of the market.
At this time, Good Dream Company received an invitation from the director team of the Spring Festival Gala, and they wanted Zhao Liying to participate in this year's Spring Festival Gala, and the form of the program could be discussed.
This shows how popular the movie is in China.
Zhao Liying will next go to Europe and the United States and other countries for a month of promotion, and will shoot a sequel, but she will definitely participate in the Spring Festival Gala, which is the biggest stage in China after all.
Free novels bring you joy and joy ---> storyskyline.net
She is not popular enough to refuse the Spring Festival Gala.
Despite her busy schedule, Lin Zixuan still asked her to keep studying.
"It's not difficult to become popular, you can be popular for more than ten years with this drama, but after the filming of this drama is over," Lin Zixuan said earnestly, "You may not understand these things now, but you will understand them later, it doesn't hurt to learn more things, communicate more with those actors on the set, and see how they act." ” The problem with these young actors is that they became famous too quickly, their lives have changed a lot, or they have entered the fast lane of life.
Making movies and promoting movies have become their main jobs, advertising endorsements, fame and fortune temptations, which may feel fresh at first, but will become a burden after a long time.
If you can't grow up like a normal child, you will inevitably have all kinds of problems.
Extravagant worship of money, self-indulgence, under the halo and pressure, confused about life If he just treats Zhao Liying as a cash cow, Lin Zixuan can ignore it, but he feels that Zhao Liying should be allowed to have a relatively normal life.
Zhao Liying didn't think so long-term, she was in an unreal state.
Surrounded by flowers and applause, media praise and fan frenzy, cheers everywhere she went, every news could make headlines in entertainment news.
Nervous and exciting, joyful and restless, a heart is like flying out, and no matter how calm it is.
That's what fame feels like.
Adults are good at disguising, they have experienced the trough of life, and they can handle it calmly after becoming famous.
Zhao Liying couldn't do this yet, Lin Zixuan just appropriately reminded her of some principles of being a person and doing things. t1706231537: