The news media has a great curiosity about heroes.
This movie gathers Feng Xiaogang, Jiang Wen, Chen Daoming, Wang Zhiwen, Yu Feihong and Xu Jinglei and other domestic directors and big stars, with a strong lineup.
It's not easy to put these people together.
First of all, it is necessary to have a good script, assign them good roles and scenes, give them space to play, and not be too biased towards a certain person, these are the absolute protagonists in other plays.
Secondly, the investment in the film should be large, and their salaries will add up to tens of millions.
Although they can't be compared with the top stars in Xiangjiang, they get top salaries in the mainland, and if the investment is too small, the project will not work at all.
In the end, you have to have a friendship with them in order to get these people together into a crew and complete this play.
The media often compares heroes to Crouching Tiger, Hidden Dragon.
From the scale of investment to the mode of operation, from the martial arts theme to the cast, it is very similar.
This inevitably makes people wonder whether the hero will become a copy of Crouching Tiger, Hidden Dragon, and whether Feng Xiaogang is deliberately imitating Li Yu.
Crouching Tiger, Hidden Dragon had mixed reviews when it was released in the mainland, and it did not do well at the box office, and it was far from being sought after in Europe and the United States.
Even if he later won the Oscar, everyone was excited for a while and looked at the film again, but there are still many people who think that Li Yu was made for Westerners.
So, is this hero created by domestic cast and crew in line with the taste of domestic audiences?
"I've said this question before, Crouching Tiger, Hidden Dragon is a good film, and director Li Yu has his own ideas and ways of expression."
Feng Xiaogang explained, "As for me, I also have my way of expression, which is definitely different from director Li Yan, as for saying that it does not meet the taste of domestic audiences, it is up to the audience to evaluate, and I am personally very satisfied with this film." ” Feng Xiaogang is actually reluctant to compare the hero with Crouching Tiger, Hidden Dragon, he doesn't want to be said to be imitating Li Yu, so he emphasizes the difference between the two.
But it can't be helped, everyone has preconceived ideas, so they have to compare like this.
He was on the scene of a heroic propaganda campaign.
Good Dream Company has rich experience in the promotion of blockbusters and has formed a mature model.
Two years ago, when the company promoted Crouching Tiger, Hidden Dragon, it also had to learn from Hollywood's publicity plan, and after the adventures of Infernal Affairs and Xiaoxue, the team was trained.
In addition to various advertisements, the director and actors are the highlight of the promotion.
Before the movie was released, the crew went to the university to have an exchange meeting with students.
Young people have long been the main group of people at the box office, they are active in thinking, strong in action, and spread information through mobile phone text messages and the Internet.
This kind of instant interaction is faster and more influential than print and television.
After the movie was released, the crew held audience meetings in major cities to create topics and set off a movie-watching boom.
Although Feng Xiaogang is reluctant to talk about Crouching Tiger, Hidden Dragon, where is the popularity of Crouching Tiger, Hidden Dragon, it cannot be avoided, and can only be faced.
Especially for the Academy Awards in the United States.
"Everyone mentioned Oscar, they said a lot, my personal opinion, I don't think there is any expectation, what happened to Crouching Tiger, Hidden Dragon is a miracle, we can't expect that miracle to happen again."
Feng Xiaogang responded, "We have worked hard for a year and worked hard to have a good movie for the audience, and if the audience likes it, it is our greatest wish." ” "The box office results of Good Dream Company's movies this year are very good, and Director Feng estimates how high the box office of the hero is," a reporter asked.
At the end of the year, the media likes to summarize and review.
Looking back on the film industry in the past year, they found that several films of Good Dreams Company were quite eye-catching.
In the first half of the year, my savage girlfriend grossed 40 million at the box office and swept the Asian film market; In the second half of the year, the box office of Infernal Affairs also exceeded 40 million, and the box office of Hong Kong was as high as 50 million Hong Kong dollars.
Xiaoxue's adventure for the Chinese New Year was released for a month and a half, and the box office exceeded 180 million, breaking various box office records for domestic films.
It is generally believed that this is a year of good dreams, or a good dream year.
Hero is the last blockbuster released by Good Dream Company this year, and according to the release time, it should be scheduled to next year, but the media is willing to treat Hero as the finale of this year.
Although Xiaoxue's adventure is a box office hit, it looks more like a Western movie in the eyes of domestic audiences.
The hero is an authentic domestic movie, which is representative.
"You only see movies with high box office, and we also have films that lose money, but no one pays attention to the films that lose money."
Feng Xiaogang said, "When the movie is made, it will be shown to the audience, and when it comes to the box office, Jiang Wen and I said that there are so many stars in our play, and the box office must be fine." ” "You think, with the box office appeal of several of them, each person has a box office of 20 million, which is hundreds of millions, so if you calculate it, you will have confidence, besides, isn't there still me" Feng Xiaogang joked, "What I want to say is that domestic films are still very sluggish, and we made this film to attract the audience back to the cinema, this is a good-looking movie, I hope you will support it." ” This is the truth, domestic films have not found their own positioning after the impact of Hollywood blockbusters.
In recent years, the low-cost comedy of the Chinese New Year stall has achieved a good box office, but this is a differentiated competition.
Competing with low-budget comedies and Hollywood blockbusters, rather than domestic blockbusters and Hollywood blockbusters, is called differentiated competition.
It seems that domestic films have improved, but in fact, it is because of the lack of ability to produce blockbusters that they have to use differentiation to resist Hollywood blockbusters.
Before the hero, domestic film directors had tried to make blockbusters, but they all ended in failure.
They have a certain misunderstanding of blockbusters, believing that blockbusters must be high-style, magnificent, and epic, but they are made into literary films with big scenes, and the audience generally reflects that they can't understand it.
Blockbusters should not only pursue epicness, but most importantly, have commercial value.
Most of the domestic directors started by making literary films, but they couldn't put down the shelves to cater to the audience, resulting in a waste of investment.
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Heroes have both big scenes, big stars, and commerciality, at least so that the audience can understand them.
Feng Xiaogang is responsible for commercialization, and Jiang Wen is responsible for artistry, producing a domestic film that is both elegant and popular.
"I just said that this film is good-looking, where is it good-looking, we have a good story, so many wonderful performances by stars, beautiful scenery from all over the world, beautiful music, the overall rhythm of the film, and good-looking is the effect achieved by all aspects combined."
Feng Xiaogang concluded. t1706231537: