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Chapter 742: Breaking the Ice


When Zhao Liying participated in the rehearsal of the Spring Festival Gala, Xiao Ye was reporting to Lin Zixuan.

Including publicity, advertising endorsements and commercial invitations in Europe and the United States.

"We have a lot of resistance in terms of publicity, not as smooth as British actors, in the process of communication, some foreign media and TV programs clearly stated that they will make remarks unfavorable to our country in the program, and this kind of program will definitely not be able to participate."

Xiao Ye said.

Some foreign media joked about China and the Chinese as the joke of the program.

They think that Chinese people have never seen the world, they don't know anything, not even chocolate, and some media will attack the economic and political environment in China.

The same is true when it comes to business.

Many brands are worried that inviting Zhao Liying to endorse will cause controversy, but European and American stars do not have this problem.

Only companies that want to open up the Asian market will value Zhao's influence.

Therefore, although Zhao Liying is the protagonist of Xiaoxue's adventure, she definitely does not have a bright future for British young actors in the development of the international film industry.

This is the common situation of Chinese actors, and it is not easy to gain a foothold in the international film industry.

Xiao Ye is responsible for communicating with the Western media and negotiating advertising endorsements, and she feels very deeply that the cultural and racial barriers are really not so easy to break.

Especially when it comes to various conflicts of interest, there are really many obstacles.

Lin Zixuan's production of Xiaoxue's big adventure is precisely to break the ice, use this series of movies to break the monopoly of Hollywood blockbusters, and make Haomeng a large-scale international film company.

At the same time, it will drive a number of domestic film and television companies to go international together.

Breaking the ice will of course be tough because no one has tried it before and there is no experience to follow.

Just like Zhang Yimou and Gong Li's group of filmmakers who collectively entered the European film market in the 80s, no one knows what the result will be, and now Chinese films have a place in Europe.

Now it's the turn of the North American market, Xiao Ye and Zhao Liying are the vanguard of this icebreaker, fighting on the front line.

Good Dream Company is their strong backing, as well as the support of the domestic cultural department.

"Don't rush into Hollywood, lay a good foundation first, and be sure to stick to the bottom line."

Lin Zixuan reminded, "When Xiaoying's influence is greater, many problems can be solved, don't worry, Hollywood won't run, we can afford to wait two or three years later." ” Xiao Ye nodded in agreement.

Lin Zixuan's calm attitude convinced her, Hollywood is the center of world cinema, and the big stars and directors in Xiangjiang are eager to Hollywood.

Xiao Ye has been in the UK for a few months, and he can be regarded as understanding the mentality of British filmmakers.

British filmmakers have mixed feelings about Hollywood, on the one hand, they want to keep their high spirits, and on the other hand, they are full of yearning for Hollywood, and a large number of British actors go to Hollywood every year to develop.

As long as there is an opportunity, the actor basically will not refuse an invitation from Hollywood, even if it is soy sauce.

Lin Zixuan is not so much calm, but helpless.

Opening the Hollywood film market is not something that can be completed in a short time and a half, nor can you see results in three or five years, this is a long-term process, and now is just the beginning.

He doesn't have the ambition to be super British for three years and catch up with the United States for five years, so he just comes step by step.

"Xiaoying will be able to get the endorsement of two international brands next year, there are several advertising contracts still being discussed, and a domestic repeater manufacturer bids 10 million to sign a five-year advertising contract, and" Xiaoye listed them one by one.

Zhao Liying's age is slightly embarrassing, and she can only take on advertisements for children's clothing and children's footwear at present.

For example, cosmetics, fashion clothing and luxury accessories are too mature to match her image, but teenagers' favorite electronic products such as repeaters and walkmans can try to endorse.

"Endorsements and advertisements are only signed for two to three years, and continue to talk after expiration, you have to have confidence and confidence, don't be afraid of losing that endorsement fee, it will get better and better in the future."

Lin Zixuan encouraged, "By the way, you should also pay attention to Xiaoying's income, communicate with her parents, and see what to do with this money." ” Zhao Liying's sources of income include remuneration and advertising, and the announcement fee for appearing on the show is very small.

In fact, her salary for starring in the first part of Xiaoxue's adventure was not high, and she received $150,000 like the little actor who played Harry, while Emma only had $100,000.

Compared to the hundreds of millions of dollars at the box office, this salary is not worth mentioning.

When preparing for the filming of the second part, the British actors' union thought that young actors should be given the treatment they deserved.

This includes the salary, and the UK not only has agents to fight for the interests of actors, but also has an actors' union to supervise.

The fame of an actor is directly proportional to his salary, and if the movie makes so much money, the actor's salary will definitely rise.

So, in the second part, Zhao Liying and the actor who played Harry got a high salary of $2 million, and their salary will increase year by year.

Even as high as tens of millions of dollars, it is not inferior to Hollywood's big-name stars.

In addition to pay, advertising is also an important source of income.

The endorsement of an international brand is tens of millions of yuan, even after deducting the company's commission and additional expenses, it is a large amount.

It is foreseeable that in the next few years, Zhao Liying's personal wealth will grow sharply.

Not millions, but hundreds of millions of yuan, how to deal with this money has become a problem that needs to be considered.

According to the law, Zhao Liying is a minor, and her property is kept and controlled by her guardian, that is, her parents, and in China, it is actually owned by her parents.

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Many child stars have conflicts with their families, and a large part of the reason is because of the economy.

It is not uncommon for some families to become extravagant and profligate after becoming rich, and some are contaminated with vices such as gambling, which leads to various scandals.

Lin Zixuan doesn't like the money, but he doesn't want to make negative news.

It is not easy for a company to train an international movie star, and a scandal can ruin the image that has been built up so hard, and it is better to spend a lot of public relations efforts than to prevent it from happening.

The company is just suggesting that the money can be kept in the bank or used as an investment.

The interest alone is enough for Zhao Liying's family to live a prosperous life, and wait until Zhao Liying becomes an adult to control herself.

Xiao Ye needs to communicate with the family and let them understand the benefits of doing so.

There is bank security insurance, the investment profit is greater, but there is a risk, you can also invest in Xiaoxue's adventure project, which is a sure deal.

"Okay, Mr.

Lin, I'll communicate with them."

Xiao Ye agreed.

"Focus on persuasion, if they really don't want to, forget it, you pay more attention in the future, don't make a mess."

Lin Zixuan admonished.

It would be better if Lin Zixuan came forward to communicate in person, but then there would be a suspicion of coercion.

Xiaoye's identity as an agent is suitable for doing this, and there is a buffer space. t1706231537: