No matter what the media and the audience say, Good Dream has a clear positioning of heroes within the company.
This is a commercial blockbuster that operates strictly according to the business model.
Whether it is to imitate Crouching Tiger, Hidden Dragon, whether it is to say that the plot is pale and weak, or whether it is to hype and cheat money by Dream Company, these controversies are of little significance in the eyes of the film company.
In a commercial society, the positioning of the film is very important, and if the positioning is not accurate, the probability of success is not high.
What is targeting To put it simply, it is for whom the film is made, whether it is for Westerners or Orientals, whether it is for the judges of the film festival, or for the superior leaders.
Different positioning, the plot and shooting techniques of the movie will be different.
Crouching Tiger, Hidden Dragon's box office success in North America is precisely due to its positioning towards Western audiences, and Lee's aim is to enter the North American market.
Every product has its market positioning, and there is no way to make everyone like it, but some products take the popular route, and some products take the niche and boutique route.
This is the difference between commercial films and literary films.
The hero obviously takes the popular commercial route, so it seems too hypocritical to say that art, to put it bluntly, it is for the box office, for the sake of making money.
But you can't be so direct in publicity, you have to do some packaging, and you can't say that I just want the audience to pay for it.
It's the same as advertising, it's all about selling things, and some merchants can sell tricks.
Health care product advertisements can be linked to gifts for the elderly during the New Year, and mobile phone advertisements often contact parents, which is playing the warmth card and highlighting the selling point of the product.
Or rather, the added value of the commodity.
There are many selling points of heroes, such as promoting traditional culture, the highest level of the domestic film industry, the most advanced special effects, big productions with big investments and big stars, and so on.
With such a package, the audience thinks that they are watching a valuable movie, not a bad movie.
This is the means of commercial operation, which is not considered to deceive consumers, but only captures the psychology of consumers.
Clear positioning and commercial operation are the basis for the success of commercial films, coupled with comprehensive factors such as the quality and star effect of the film, which can improve the probability of success of a film.
In fact, there are far more commercial blockbusters that fail each year than they succeed.
With this positioning, Good Dream Company does not care much about the opinions of professional film critics, and pays more attention to the opinions of the audience.
If it is a literary film made for the judges of the film festival, then it is necessary to consider the feelings of the film critics.
Film and television companies, film critics, and audiences are in different positions, and opinions on the film are inevitably divided.
In fact, critics aren't very friendly to heroes.
Some critics have pointed out that under the commercial packaging of heroes, there are actually ambitions.
This ambition is to judge the spiritual dregs such as love and righteousness, happiness and enmity that were common to all previous martial arts movies, and replace them with a lofty wish of "peace in the world".
In the condescending and pretentious judgment of the hero against the traditional "assassin knight", there is a kind of servile assertion and restoration.
In other words, the monarch is a good man and a great savior, and the assassin is conquered by the charisma of the monarch's personality, and is willing to sacrifice the ego to achieve the greater self, and is suspected of advocating the idea of the emperor.
This is not in harmony with the chivalrous spirit of the Assassins who made their home and defied imperial power.
As a result, some people jokingly call heroes martial arts films with the main theme.
There is nothing wrong with saying this, but the hero is a commercial film, not a niche literary film, it must conform to the values of the vast majority of audiences.
Even if this was a fictional piece of history, it was impossible to arrange for the Assassins to kill the monarch.
If the monarch is really killed, then the question arises, what will happen after the monarch dies, there will be a new monarch, and the war will continue until the world is unified.
If you shoot like this, the film will be completely finished.
Commercial blockbusters are meant to bring pleasure to the audience, not to fall into philosophical reflections.
Film critics have the freedom to comment, and ordinary audiences enter the cinema to feel the style of domestic blockbusters.
The spectacular scenes in the heroes can only have a better experience in the theater, and the film has reached the top level in domestic films in terms of visual and auditory aspects, which is an audio-visual feast.
In the current situation, what domestic films need most is not a movie with deep thoughts, what it needs most is to attract ordinary audiences and whether it will make the audience feel satisfied.
These basic elements used to be overlooked by domestic filmmakers.
Huaguo pays attention to "literature carries the Tao", and always talks about the thought, the theme first, and its great significance first, and it seems that with this, it has an attraction to the audience.
In fact, the consequence of this is to lose the entertainment of the movie.
A lot of Hollywood's films may seem tacky, but it has the power to tell a story, and it's eloquent, profound, and well-made.
As soon as the big star came, the audience was attracted, and the box office was just there.
In China, the relationship between literature and politics is too close and lacks entertainment.
This is one of the reasons why the audience doesn't like to watch domestic movies, any film has to talk about connotation and theme, taking heroes as an example, not killing the monarch is said to be pursuing the idea of the emperor and being servile.
If you kill the monarch, you will say that "chivalry violates the ban with force", which is not conducive to social stability.
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Commercial blockbusters don't need to be that complicated, its main function is to provide entertainment, as long as the audience is happy to watch it and is willing to spend money to count it as a success.
As for the controversy caused, that was a collateral effect.
Some critics pointed out that commercial martial arts blockbusters are not the way out for domestic films, and the success of Crouching Tiger, Hidden Dragon has indeed brought a boom in martial arts films, but the market space for martial arts films is very narrow.
Especially in the Western market, martial arts films are just a spice for Western audiences, not their meal.
Occasionally, I feel that it is fresh, and it is difficult to become a mainstream film genre to break into the international market.
This statement is more objective, Lin Zixuan doesn't think that martial arts films can continue to be popular, but now they are indeed very popular, and the feedback from the market is the best proof.
Since the release of the hero, good news has come from various theaters.
It has become the norm for audiences to queue up to buy tickets at the cinema, and in addition to cracking down on ticket sellers, the staff of the cinema have to arrange staff to maintain order at the ticket office.
Due to the month-long pre-sale of movie tickets in the early stage, the box office of Hero is extremely hot.
The box office on the first day of release was as high as 13.5 million yuan, with a box office exceeding 40 million in three days and more than 100 million in ten days, breaking the record set by Xiaoxue's adventure.
Xiaoxue's big adventure loses in the subject matter, teenagers like to watch it, it doesn't mean that middle-aged and elderly people must love it.
When the hero was released, it was almost full, and there was a scene of helping the old and the young to move their families, which injected a shot in the arm for the sluggish domestic film market. t1706231537: