After this incident, Qin Ming, the manager of the public relations department of Haomeng Company, put forward several suggestions for improvement in work.
One of them is to strengthen online public relations, including building publicity, guiding public opinion, and cracking down on competitors.
In the past, the PR department focused on traditional media, with print media and television being the focus, not that online platforms were neglected, but that they were not strong enough.
The Internet is a new thing, and the speed of development is beyond the imagination of most people.
Just two years ago, when the dot-com bubble burst, the media bombarded the internet industry, believing it to be a flash in the pan.
Now, the second wave of entrepreneurship in the domestic Internet industry is about to kick off.
Compared with the first wave of entrepreneurship in 97, investors are now more rational and easier to get venture capital, and profit has become their primary goal.
It can be said that the domestic Internet industry has entered an era of rapid development.
Good Dream Company has a close relationship with Time.com, this website is currently the largest film and television forum in China, with the richest film and television database, and has a lot of influence.
But that doesn't mean there aren't competitors.
Not to mention those large and small film and television forums, several major portals also have their own entertainment sections, they may not be as professional as Time.com, but the traffic is amazing.
The portal takes a comprehensive and comprehensive development route, and Time.com is a niche professional type.
The resources of the public relations department are limited, and it is difficult to comprehensively collect and organize entertainment news on the Internet, and can only pay attention to a few large websites and relatively important news.
Qin Ming proposed specific measures to strengthen online public relations.
One is the major film and television forums, which are a place with relatively loose management, which is jointly managed and maintained by the forum initiators and the moderators of each section.
The moderators are generally part-time, ranging from senior film and television lovers to students or professionals from art academies.
Many people in the Good Dream Company have been involved in film and television forums, and some are moderators, but most of them have a fun mentality and don't have too many ideas.
Qin Ming plans to cooperate with those forums that have a certain reputation, and he can also infiltrate them in a planned way.
The second is the entertainment section of the portal, if the forum is amateur, then the portal is professional.
The editors and reporters in the entertainment section of the portal are full-time, and they have performance reviews, similar to those of print media.
This way of management is easier to work with, as long as an agreement is reached that is satisfactory to both parties.
The third is to use netizens to guide public opinion, to put it bluntly, it is to raise a water army.
This kind of propaganda is not new, some people have done it for a long time, netizens are a group with vague characteristics, and anyone who sits behind a computer and surfs the Internet can be called a netizen.
Everyone's life experiences and personalities are different, and no one knows who the other person is online.
In this case, of course, no one can convince anyone, but it is easier to form a group mentality, and as long as you find some people to lead the rhythm, it is not difficult to manipulate public opinion.
This is the psychology of the masses, from propaganda products to presidential campaigns.
Good Dream Company has used this method in film promotion, but the scale of the water army is not large, and there are only hundreds of people.
Qin Ming felt that it was necessary to increase capital investment in this area, as the number of netizens gradually increased, if he wanted to achieve the effect and cause an impact, it would take at least thousands of people.
We're talking about accounts, not real people.
This involves the issue of raising an account, a person can have more than a dozen accounts, and the account must have a certain popularity in the forum, so as to create topics and rhythm.
Lin Zixuan recognized Qin Ming's idea, and film and television companies must pay attention to publicity.
In this way, it is necessary to expand the public relations department and add an online public relations team, the members of which not only maintain good relationships with major websites and forums, but also have a reliable water army.
While promoting yourself, it can also be used to discredit competitors.
Lin Zixuan doesn't have to discredit the opponent, but when the opponent smears, the good dream company must have the ability to fight back.
The development of the Internet has given birth to countless new professions, which is a new world and a paradise for entrepreneurs.
In a colony of penguins, a group of people are chatting enthusiastically.
The name of this group is the Fantasy Literature Association, which is said to be an association, but it is actually a group of authors who love fantasy writing, and their base is in the Xilu Forum.
Fantasy literature is a big category of online novels.
Online novels appeared around 96 years ago, and they were first serialized on major forums, and later many literary websites were established one after another, relying on traffic and advertising to make money.
In the early days, online book sites mainly relied on reprinting, and the awareness of copyright was weak.
Some websites enrich the content of the website by scanning physical books such as martial arts and romance onto the Internet, while more websites reprint them directly from other book sites.
The lack of original works is a dilemma encountered by online novels.
By the ninety-ninth year, individual stations received financial support to encourage original novels, and a number of early online novels appeared, mainly martial arts and Western fantasy.
In addition to originality, the station also actively contacts with publishing houses and takes the physical book route.
Online novels are free for readers to read, with a single profit model, and physical books are a good way out.
Free novels bring you joy and joy ---> storyskyline.net
Some novels that could not be published in the mainland were transferred to Baodao for traditional publishing.
In 2000, the dot-com bubble burst, a large number of free spaces and stations were closed, and the web novel industry underwent its first restructuring and reshuffle.
As a result, a number of regularized stations appeared, forming a situation in which a hundred flowers bloomed.
It's just that these websites are still facing the problem of originality and piracy, and traditional writers are biased against online novels, and there is not much room for online novels to survive.
Lin Zixuan has expressed his support for online novels, but the current online novels are still in their infancy, have not formed a scale, and lack influential works.
He is not ready to meddle for the time being, and watch the ups and downs of the industry.
The Fantasy Literature Association was founded in November of 01, and everyone chatted with the penguin group through the forum, in addition to exchanging writing experiences, and discussing the establishment of a literary website.
Most of these people are authors, and they are familiar with the operation mode of various forums and literary websites.
What they discuss the most is how to run a website, how to make a profit, and a website that can't make a profit can't do it.
Relying on traffic, you need to attract a group of famous authors to attract readers, there will be no advertising revenue in the early stage, as for charging readers, it's not that no website has thought about it, but it's not easy to implement.
On the one hand, readers are accustomed to being free, and on the other hand, piracy exists.
In this process, some people are just talking and playing, and some people are very serious.
The last few like-minded members got together, raised funds, and reached a partnership agreement to officially launch their own website in May.
They gave this literary site a name called the Original Literature Association, or short. t1706231537: