At Los Angeles International Airport in the United States, Lin Zixuan and his party walked out.
The group included CEOs or marketing heads of more than a dozen domestic film and television companies, and the purpose of their trip was to inspect the operation of Disneyland.
There were also children in the group, and by the way, they were sightseeing in the United States.
Lin Zixuan and Mu Shanshan took their daughter to the car and went to the local hotel.
Xiaoxue looked curiously at the world outside through the car window, this was her first time abroad, she heard Sister Xiaoying mention the United Kingdom and the United States, and it felt fresh.
In addition, she had to use English to chat with foreign children, and she was not familiar with that language.
But it doesn't matter, she's going to be a second-grade elementary school student right away, and she can always learn it in the future.
The car was running on the street, and the unfamiliar environment made Xiaoxue both excited and nervous, and she couldn't help but hold her mother's hand.
The Disney Company attached great importance to the delegation from China, and appointed a senior vice president of Disneyland to come to the meeting, and the two sides met in the hotel.
Hollywood studios are interested in building theme parks in China.
With a population base of more than 1.2 billion, China is a huge market, especially after joining the WTO, it has opened up to Europe and the United States and other countries, giving them the opportunity to enter China.
For example, Universal Pictures and the Beijing Municipal Government are preparing to build the Universal Studios theme park in Beijing.
The project has entered the early stage of market research, and the total investment is initially estimated to be as high as tens of billions.
Warner Studios also has the idea of building Warner Movie World in the Pearl River Delta.
Disney is at the forefront of this, and Disneyland in Hong Kong has entered the concrete implementation stage, but they prefer to enter the mainland market.
Although Hong Kong is an international metropolis with a large number of tourists every year, its population base is insufficient, and there are many restrictions on mainland tourists visiting Hong Kong.
It can be seen from the actions of Hollywood studios that film and television theme parks have a great future in China.
On the one hand, China's economy has developed greatly, the people have money, and tourism has become a trend, on the other hand, China's entertainment industry is scarce and full of unlimited business opportunities.
The entertainment industry is a broad concept, not only referring to the production of film and television dramas, but also the opening of peripheral products.
Peripheral products include clothing, food, housing and transportation, which are closely related to life.
The costumes and food that appear in the movie, and the derivatives of the movie characters, can be sold in the film and television theme park and obtain huge profits.
It can be said that the revenue of peripheral products is much higher than that of movie box office.
The benefits of a globally influential film are staggering, depending on whether it has the ability to develop it.
In the past few years, a lot of film and television cities have been built in various places, hoping to drive the development of tourism.
It does not mean that after the construction of the film and television city, there will be a crew to film and a tourist to sightsee, and the local market demand should be considered.
Some studios end up being unattended, and it's not uncommon for projects like this to follow the trend in China.
Lin Zixuan came to Los Angeles with a delegation to increase everyone's confidence through field trips, even Hollywood wants to build theme parks in China in every possible way, and we can't let go of this opportunity.
This group of them belongs to the head snake in China, and it is more convenient than Hollywood companies to do things, and there are not so many restrictions.
At the same time, learn about the operation of theme parks, see how people do it, what means to attract tourists, and what is worth learning from in terms of design and service.
Lin Zixuan had already contacted him before he came, and Disneyland was in charge of reception.
Disney knows the identities of these people, and they hope that Lin Zixuan and others will promote Disneyland after returning to China, and maybe there will be opportunities for cooperation in the future.
Disney's entry into China inevitably deals with mainland film and television companies, which is an era of win-win cooperation.
Over the next few days, they will visit Disneyland and engage with the park's management.
In this way, Lin Zixuan took his daughter for a walk.
Disneyland in Los Angeles is home to two theme parks, three themed hotels, and a small town.
The entire park is built according to the resort area, where visitors eat, drink and have fun, closely combining the theme of the movie with daily life to create a dreamlike effect.
This is the advantage of film and television theme parks, where visitors can experience the scenes and plots of the movie first-hand, which is exciting and interesting.
Tickets to Disneyland in Los Angeles are around a hundred dollars, and children's tickets are slightly cheaper, creating a huge fortune for the Disney company every year.
Xiaoxue doesn't understand this, and she feels very happy to play with her parents.
She saw a lot of children in the park, although she couldn't understand what they said, everyone had a good time, and she also made a few friends with the help of her mother and took a lot of pictures.
It's much more fun than the playground in the capital.
The playground is only a slide, a merry-go-round and a flying car, where you can watch a show, and she dresses up in a fairytale costume and plays a role with other children.
In Lin Zixuan's view, domestic amusement projects are too monotonous, and the interaction and participation of tourists are not strong.
It's like just watching the flowers, instead of traveling like that, it's better to watch it on TV.
Real tourism is to integrate into the local customs and life, and interact with the locals, so that it is interesting and attractive to tourists.
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The same is true for theme parks, which must be designed to be interactive and participatory.
Tourists who find it fun will come back next time, and even volunteer to publicize it, creating a good reputation.
After a few days of inspection, the CEOs and responsible persons of mainland film and television companies have confidence in their hearts, especially after reading the financial statements of Disneyland, they have strengthened their confidence.
In fact, not all Disney parks make money, and Disneyland France is in a state of loss.
Disneyland parks in the United States and Japan have made huge profits, making hundreds of millions of dollars.
Tickets account for only about 40% of Disneyland's total revenue, and the park mainly relies on the operation of merchandise and the profit of food and beverage, which account for more than 60% of the total revenue.
In other words, theme parks rely on additional revenue other than tickets.
Only by providing exquisite goods and excellent service can you attract more repeat customers, and in this case, the price of tickets can be appropriately reduced.
Lam found that in Disney's financial statements, television and online businesses accounted for 30 percent, theme parks accounted for 40 percent, and movies and entertainment accounted for only 15 percent.
The other is revenue from the consumer goods business.
Obviously, in the commercial sector of major Hollywood film companies, although film is the core business, it does not account for a large proportion, mainly due to the benefits brought by the development of peripheral industries.
Movies are the foundation and cannot be abandoned, and at the same time pay attention to the management of peripheral products.
This may be the path that Good Dream will take in the future. t1706231537: