The launch of Doudou has attracted the attention of the media and the industry.
This is a cross-border cooperation between the Internet and the film and television industry, which was only a propaganda platform for the film and television industry in the past, and has its own advantages and disadvantages with traditional media.
Video sites have opened the eyes of many people to business opportunities, but it is still unknown whether this model will be successful, and everyone has different opinions on this.
Some media praised Doudou.com for opening a new era of national entertainment.
In the past, it was the media that held the right to speak, whether it was traditional media or Internet media, which took formal channels, reporters interviewed and reported, and the public passively accepted.
Even if internet media is more open and inclusive, the content of the report needs to be censored.
Doudou provides a shared platform, where everyone can take photos of interesting things around them and upload them to the website, which means that everyone is a reporter, a media, and the whole people participate.
This is a good thing, but at the same time, some people are worried about how to ensure the health of the uploaded videos, and whether the video website can supervise each uploaded video and eliminate bad information.
To be honest, it's hard to do.
In the early days, the website can still rely on manual review, and when the website develops, countless videos are uploaded every day, and the labor cost is too high to be cost-effective.
The general practice is to set sensitive words in the program, review sensitive information, or mobilize netizens to report and regularly clean up the bad videos on the website.
In this process, it is inevitable that there will be fish that slip through the net, and what the website can do is to clean up afterwards, rather than prevent it in advance.
Investors are most concerned about the profitability of video websites.
The reason why Internet companies invest heavily in the early stage is that they cannot find a suitable profit model, and relying on traffic and advertising is far from enough to make up for the shortfall in investment.
Game companies rely on virtual game currency and real money to achieve profitability.
Penguin Company issued Penguin Coins, launched Penguin Membership and various mini-games, and had a stable income channel.
However, this profit model is not applicable to Doudou because of piracy.
Once Doudou charges a fee, netizens can choose to watch pirated websites and download pirated resources, and now there is no way to eradicate pirated CDs in reality, let alone online piracy.
Therefore, insiders are not optimistic about the future of Doudou.com, and it is destined to be very difficult to go original and genuine in China.
Lin Zixuan understands this truth, Doudou's early losses are expected, but as long as he can persist and achieve a certain scale, he can be successfully listed and absorb funds from the stock market.
It does not mean that Doudou will be successful after listing, and listing is a prerequisite for the success of the website.
Moreover, Doudou has its own advantages.
Doudou and Penguin are the same technical team, and you can directly log in to Doudou with your penguin account.
At present, the registered accounts of Penguin Software in China are close to 200 million, and these are potential users of Doudou.com.
In the future, you can hold a sign-in lottery to send penguin coins, and bind Doudou and Penguin accounts, as long as the video quality of the website is high and the content is hot, you don't have to worry about popularity.
In addition, the stars of Good Dream Company are also a major feature.
The website adopts a celebrity propaganda offensive, and if you want to see the latest news of celebrities, you can come to Doudou.com, and the video is more direct and attractive than text and picture reports.
If Zhao Liying sets up a personal video area on Doudou.com and posts video clips of work and life, I believe it will have a lot of influence.
With the support of Penguin and Good Dream, the prospects of Doudou are quite optimistic.
Lin Zixuan's layout on the Internet is not only a video website, he also pays attention to the development of online literature.
Online literature has come out of the early chaos and is beginning to move towards formalization and commercialization, and some websites are experimenting with a fee-for-reading model.
Charging is the new commercialization of online literature, and only commercialization can make literary websites bigger and stronger.
In the past, literary websites took the publishing route, and most online authors had no income, and only those who published novels could get manuscript fees and royalties.
But after all, there are not many such authors, and online authors are more literature lovers than professional writers.
They tend to write part-time, which leads to the unstable state of writing, it is difficult to ensure quality and quantity, and the loss is serious, and sometimes the author disappears as he writes.
Unfinished and eunuchs have become the norm in this industry, and they can't stick to it for a long time just by hobbies.
If we want to make online literature move towards the road of sustainable development, it is an inevitable trend to charge for reading.
After coming out of the chaotic period, in the face of the commercialization environment, the competition of literary websites will become more and more fierce.
Or that we are about to enter the era of competing for hegemony.
Lin Zixuan was ready to intervene strongly, and he set up an independent department within Haomeng, called Haomeng Literature, and spent 50 million yuan to acquire the current well-known online literature company.
For Good Dreams, 50 million is just an investment in a big-budget film.
However, for the newly started online literature, 50 million is a lot of money, and the literary website comes from the original literary forum, and the entry threshold is not high.
Rent an office, hire a few editors and technicians, bring in a group of authors, and the main structure of the website will be built, and you can start with a few hundred thousand dollars.
The value of a literary website is mainly reflected in the work.
So far, few literary websites have more than 10 million total assets, and 50 million is enough to acquire several well-known literary websites on the market.
Free novels bring you joy and joy ---> storyskyline.net
This is the main work of Good Dream Literature in the next six months.
In fact, literary websites also need an injection of funds, but for this emerging industry, there are not many investors who are really interested, and the value of literary websites is not clear.
First of all, there is a lack of truly representative and influential works.
Secondly, there are many difficulties in publishing and adaptation, and there are few channels for game and film and television adaptations.
The combination of good dreams and literary websites has a natural advantage, which is conducive to adapting online novels into film and television dramas, especially romance novels on women's websites.
The game adaptation was left to Penguin.
I believe that under the lure of money and channels, it is not difficult to acquire those literary websites.
Good Dream Literature can also take the opportunity to enter the publishing field, set up its own publishing house, distribute magazines and newspapers, and let Good Dream transform from a film and television company to a media giant.
Of course, that's for later.
Lin Zixuan has no plans to sweep Internet literature for the time being, he only needs to acquire a number of representative websites, integrate resources, and become an incubation base for the film and television industry.
Good Dream Literature will become the foundation of the entire industry chain, providing a steady stream of excellent adaptations.
Good Dream Film and Television is responsible for the production of film and television dramas, distribution and release, and there will be peripheral derivative products in the future.
Taking advantage of the fact that online literature has not yet been taken seriously by the capital predators, Haomeng wants to establish its hegemony in this field and lay the foundation for future competition. t1706231537: