After hearing Wang Hongbo's analysis, Liu Qingyu looked gloomy and thought for a while, and his face gradually became serious.
From Wang Hongbo's analysis, he has gradually realized that behind the chaos in Luming City's tourism market, I am afraid that it is definitely not as simple as inadequate management as he had imagined before.
I am afraid that there is a deeper issue of interest distribution, especially Wang Hongbo just mentioned the problem of monopoly management by tourism industry associations.
It is not that Liu Qingyu has never seen this kind of problem, and what he has seen are some cities where tourism is not developed, and the operations there are The model is relatively simple and extensive, but Luming City is different.
Luming City is a big tourist city and the core of tourism in Tianya Province.
If the tourism industry association uses their semi-official place to engage in monopoly operations, Then it will be a heavy blow to normal tourism resource parties.
At the same time, it will also greatly disrupt the normal order of the local tourism market, and it is logical that various behaviors of robbing and deceiving customers will occur.
Thinking of this, Liu Qingyu said in a deep voice: "Comrade Wang Hongbo, let's take it step by step.
I'll give you three days first.
During these three days, you first put your plans for the tourism market in Luming City.
Many measures have been launched, and the publicity department has been required to vigorously cooperate and be widely advertised in the society, especially the qualification certification matter, so that all businesses can Realize that in Luming City, only those businesses that have passed the certification can become businesses that are ultimately profitable and have a wide range of customers.
Only law-abiding operations can obtain qualification certification.
Of course, we can adopt a lenient and strict management strategy for qualification certification. , as long as their store area, business volume, store hygiene and other aspects meet certain conditions, they can be issued certification qualifications.
However, we must tell those businesses that it is easy to issue qualifications, but it is not easy to keep them.
We must also tell them that although many certification qualifications are issued in the first year, after the second year, there may not be many that can be left.
Many, because under normal circumstances, the number of certified companies that each district, street, and industry can accommodate is limited.
In the end, the municipal government will re-examine the qualifications of the certified companies in the second year, and ultimately only If a certain number of certified merchants are left, the certification qualifications of other merchants will be withdrawn. " Hearing Liu Qingyu say this, Wang Hongbo was a little puzzled: "Mayor Liu, why do you need to issue more certification qualifications in the first year, but then withdraw them and reduce them on a large scale in the second year?"
Liu Qingyu chuckled: "I call it the combination of temptation mode and hunger marketing."
Wang Hongbo looked at Liu Qingyu with wide eyes.
Liu Qingyu said with a smile: "The reason for adopting the wide-entry strategy is to allow more merchants who meet the qualifications to enter the market first and experience the benefits of qualifications.
As long as they obtain the certification qualifications, after our large-scale publicity, Under the situation, the customer base of those merchants who have obtained qualification certification will definitely increase sharply, while those companies without qualification certification will definitely be affected.
This contrast in the situation will make more merchants realize that they have obtained qualification certification.
This is one of the benefits of obtaining qualification certification; secondly, since it is easy to apply for qualifications in the first year, there will definitely be many people who do not cherish it and still engage in customer rip-offs.
At this time, we can take this opportunity to Targeted bans on those certified merchants based on customer complaints will make them deeply feel the pain of reduced customer traffic after being banned, and they will definitely keep this lesson in mind in the future.
As for why the number of qualifications needs to be significantly reduced in the second year, it is to create a competitive atmosphere for these merchants, so that they must compete for service quality, quality of goods sold, quality of food, and satisfaction of tourists.
Ultimately, through the leading role of these certified merchants who represent all walks of life and have sufficient customer sources, they will influence other merchants.
Let them unconsciously learn from those certified companies, and eventually form a tourism atmosphere that strives for service and quality.
At this time, we are appropriately adjusting the certification strategy so that more businesses can obtain certification qualifications.
Through these three steps strategy, thereby gradually guiding the tourism market of Luming City into an active, honest and well-serviced tourist destination.
Gradually gain a good reputation from tourists. " Hearing Liu Qingyu's discussion, Wang Hongbo's eyes also flashed with light.
Only then did he realize that although the mayor in front of him was young, he was no stranger to the management of the tourism market, and The three-step strategy he just proposed can be described as An extremely clever strategy, through the subtle control of the business people's hearts and human nature, overlooking the other party from a relatively high level, guiding the other party to produce and operate according to Liu Qingyu's wishes, and at the same time, through this three-step strategy , and greatly planned the tourism market of Luming City.
Gao Ming, this is the real Gao Ming.
Although I had seen the problems existing in Luming City before and provided some rectification measures, it was obvious that compared with the three-step strategy given by Liu Qingyu, my rectification measures were still a little rough.
Some.
Wang Hongbo looked at Liu Qingyu again with eyes full of admiration, and said sincerely: "Mayor Liu, thank you very much for your three-step strategy.
I am more and more interested in managing the tourism market of Luming City well."
Have confidence."
Liu Qingyu smiled.
Although he talked about this three-step strategy calmly and calmly, how did Wang Hongbo know that this strategy condensed his thinking in his spare time for so many days.
Even when he went to bed at night, Liu Qingyu kept thinking about it in his dreams.
How to improve the tourism market of Luming City and how to improve the tourism market atmosphere of Luming City.
"Okay, Comrade Wang Hongbo, go down and implement it as soon as possible.
Ai Changting from the Municipal Tourism Bureau has been suspended, and I have temporarily appointed the acting director.
Do your own research and investigation to see who has comparable capabilities.
Outstanding, more suitable for the position of director of the tourism bureau, including deputy director of the tourism bureau.
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You can also draw up a list.
At that time, I will propose personnel adjustments to the tourism bureau at the Standing Committee. " After Liu Qingyu finished speaking, Wang Hongbo was stunned again.
He didn't expect that he had not made up his mind to join Liu Qingyu's camp now.
Liu Qingyu actually trusted him so much that he wanted to draft the director and deputy director of the Tourism Bureau.
He didn't believe that Liu Qingyu didn't know how important the position of Director of the Tourism Bureau was.
You know, Luming City is a tourist city, and the status of its tourism bureau is quite high in Luming City.
Generally, the mayor will try to keep the director of the tourism bureau and at least the executive deputy director in his own hands, but Liu However, Qingyu asked himself to directly draw up the team list of the Tourism Bureau.
Is this a trust in himself or a test of himself?
However, this kind of consideration for Wang Hongbo only happened for a moment.
He soon figured out what Liu Qingyu's attitude was.
All he had to do was follow Liu Qingyu's wishes first.
Finally, he settled on the list.
Whether Liu Qingyu will support it will be clear at the Standing Committee.
When he came out of Liu Qingyu's office, Wang Hongbo felt a little more fond of Liu Qingyu, the young mayor, but also a little more wary.
Regardless of whether Liu Qingyu's trust in him now was true.
It was fake, but he knew that, at least until now, whether it was Shen Hongfei, Zeng Zhentian, or Liao Zhicai, they all sent people to fight with themselves.
He has been in contact with him, and even blatantly wooed him, especially Liao Zhicai, who has cooperated with him in Luming City for a period of time.
However, from his observation, Liao Zhicai is a person who puts interests first.
Cooperating with such a person, It is also limited to some things that he thinks are right.
He will never take any position on other matters involving the distribution of interests.
Because Wang Hongbo has his own ideals in his heart.
He wants to be a person who can truly serve the people.
Even if others say that he is seeking skin from a tiger, or that he and Liao Zhicai are in cahoots, as long as he believes that the things he and Liao Zhicai have done in cooperation have indeed brought benefits to the people, Then he will do it without hesitation.
This point will also apply to Luming City in the future.
What Liu Qingyu didn't expect was that Wang Hongbo's work efficiency was very high.
On the evening of the same day, under the chairmanship of Wang Hongbo, the Luming City Tourism Bureau, Industry and Commerce Bureau, Price Bureau and other departments passed a joint meeting.
The latest version of the Luming City Tourism Market Management Measures Draft for Comments.
In this new management method, the investment The quality certification matter was discussed in detail and stipulated in detail, and after the discussion ended that night, it was immediately published on the official website of the Luming City Government, Weibo, WeChat and other media.
At the same time, Liu Qing With Yu's active coordination, Luming City TV stations, newspapers and other media announced the news at the same time.
Suddenly, the criticism against Luming City caused by the incident of tour guides insulting passengers and the incident of black taxis robbing passengers gradually faded away, and major media outlets also focused their reports on Luming City’s newly introduced regulations. on this management method.
As more and more media discuss it, the control over human nature and people's hearts behind the new management methods is gradually reported by major media.
As a result, many media that were originally critical of Luming City began to Gradually, his attitude changed, he fully affirmed Luming City's new management measures, and he was full of expectations for Luming City's future tourism reputation.
What really surprised the media was that just after the Luming City Tourism Market Management Measures were promulgated, Lanshan City and Tongda City in Jixiang Province, where Liu Qingyu once worked, also announced the introduction of local tourism management measures.
The management methods draw heavily on the management methods of Luming City and add some of their own things.
These are regarded by major media as a diffusion of Luming’s experience.
However, after the introduction of the new management methods, although it caused widespread discussion in the media circle, many different voices emerged within Luming City.
This was something Liu Qingyu didn't expect
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