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Chapter 106: Propaganda Ideas


One of the responsibilities of the manager is to advise the client, Cameron and Fox signed the VAM agreement from Leett's suggestion, now the global box office of the Titanic has exceeded 1.5 billion US dollars, and this time the film will definitely have a round of growth at the box office after sweeping 11 awards at the Oscars, reaching the historical 1.8 billion US dollars is certainly no problem.

The box office of the Titanic has been soaring, and the most regrettable is Fox, they not only have to pay Cameron more than 8ooo dollars in director and producer remuneration this time, but also because of the existence of the gambling agreement, and 1o of this money is the consulting fee that Cameron wants to pay to Litte.

Although this ratio is a little higher, Cameron has no opinion, because when he signed the gambling agreement, he just thought that he could finish filming the Titanic, and he never thought that such a large amount of money would come in, so as soon as Li Te mentioned it, he agreed without hesitation.

Cameron was the protagonist of today's party, and after a few words with Leete, he hurriedly left to continue the various socials.

Leet walks around the party and then meets an unexpected bigwig, Disney Chairman Eisner.

Despite the fun and laughter at the party, Eisner hasn't had a good time lately, and many people want to take the opportunity to get him down.

During this time, Eisner became a veritable "Lion King".

A little thing can provoke him to be angry.

Littlet was not going to say hello to Eisner, because the relationship between AG and Disney is very delicate now, although Ovitz accepted the compensation.

But there is still a deep grudge against Eisner in his heart, and the relationship between the two sides has not actually been alleviated much.

At this time, Litt didn't want to have too much intersection with Eisner, but Eisner didn't think so, he saw Litt from a distance, and then directly left the person who was talking next to him and walked straight to this side.

This move immediately attracted the attention of many people around him, and everyone watched it.

Litt couldn't leave if he wanted to.

"Can we talk?"

said Eisner, in a tone that could not be refused, and in such an occasion.

Li Teh was unhappy, so he could only nod and agree.

The two walked aside, and the people around them dispersed with interest, leaving enough space for the two to talk.

"The extreme deep cold is scheduled to be released in the summer of this year, do you think there is anything wrong?"

Eisner went straight to the point as soon as he came up.

And he spoke with a condescending attitude, which made Li Tee very unhappy.

"Mr.

Eisner, you seem to have asked the wrong person this question, right, when will the extreme cold be released, does this have anything to do with me?"

"Don't forget, the heroes and heroines of this movie are all your people, don't you care about this movie at all, although I heard that you have now changed from an agent to a manager, but they are still your clients, if something goes wrong with this movie, it will definitely have an impact on their future exhibitions."

Eisner said it very vaguely, though.

But Litte still understood what he meant, and the old fox was actually trying to ask himself what he thought of the extremely cold box office prospects.

Li Teh sneered in his heart, but he deliberately pretended to be confused on the surface.

"Mr.

Eisner came to me and wanted to ask me this."

Eisner's face sank.

"What do you think?"

"Okay, then I'll answer your question."

Litt shrugged, "Actually, I've always been paying attention to the movie Extreme Cold, and I've also been in contact with director Stephen Sommers, as the hero and heroine of the film, Vin Diesel and Monica's performances are definitely no problem."

To be honest, I didn't expect this movie to make the two of them popular from the beginning, so even this one didn't work out.

I have other videos for them as well, and that's all I can do for them as a manager. ” "That's it" Eisner suddenly felt that he had been tricked by Litter, and talked for a long time about Vin Diesel and Monica, but this was not what he wanted to ask at all.

Litter drank a glass of wine to himself, nodded and said, "It's over, what else does Mr.

Eisner want me to say" Eisner slowed down and said, "You don't want to say anything more about this movie."

"By the way, if Disney is going to shoot a sequel to the film, it's best to inform us as soon as possible, otherwise I don't guarantee whether these two actors will have a schedule after this, and the salaries of the two of them will have to be renegotiated" Leeter's words almost blew Eisner's lungs out.

Extremely cold and now the box office is still unknown, Li Tet actually pulled the topic to the sequel, the most annoying thing is that this guy is still waiting for the price to sell, as if Disney wants to ask him to make a sequel.

If it was someone else who said this, Eisner would have turned his face and left, and now he can only keep telling himself in his heart to be patient "The extremely cold box office requires a good box office film to make a sequel, I think you should understand this truth."

"Director Sommers is the person personally appointed by Mr.

Eisner, and the story is not bad, I don't think the box office will be too bad."

Faced with this answer, Eisner's patience was finally exhausted.

"Then you tell me if you think this movie can make money" "It turns out that Mr.

Eisner wants to ask about this, in fact, you should have said it directly from the beginning, so that you and I will not waste so much time."

Leeter's answer only made Eisner hate it, but he couldn't do it.

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"I don't think there's anything wrong with the movie itself, the only thing that may go wrong is only in the publicity, I know that Disney has been trying hard to break through the restrictions of children's films over the years and enter the adult film market, this extreme cold should be regarded as an attempt by you."

Seeing that Eisner didn't speak, Litter assumed that he was acquiescing to his own statement.

"The idea is good, but going from a children's film to a horror film all at once, I want to ask Mr.

Eisner, is Disney really ready" Hearing the strong skeptical meaning in Litter's words, Eisner couldn't help frowning.

"What do you mean by that?"

"It's not that I question Disney's ability, but Disney is probably really not ready this time, to give you the simplest example, when this movie was casting, I was now Director Sommers continued to use his set of ideas in children's comedy in the selection of actors, and finally I proved to him with facts that the person I recommended to him is indeed more suitable for this movie than the actor he was optimistic about at the beginning, so at the film level, the problem of inaccurate positioning has been eliminated, but in terms of publicity, Disney is used to the same kind of publicity as children's films, and there will definitely be problems with this movie.

It's a simple truth, if the film promotion doesn't understand the audience of the movie from the beginning, then no matter how much advertising money you invest, it's useless. ” With a thoughtful look on Eisner's face, it was clear that Leeter's words had touched him.

"Please continue."

Before he knew it, Aynas's attitude towards Litte had become much more polite.

"To solve this problem, we must first figure out what the target audience is for extreme cold and whether it is those children and their parents.

Generally speaking, people who like to watch horror movies are basically young people, and when facing this part of the audience, Disney's publicity department actually doesn't have much experience, so my suggestion is that the post-promotion of this movie is best entrusted to a company with a related film industry, which will be more secure.

In Leete's impression, although the original version of the extreme cold has also achieved a box office of more than 100 million, it is obviously still a big gap from Disney's expectations for the film, otherwise the film would not have left suspense at the end, but the sequel was delayed again and again, and finally there was no news.

Combined with some analysis of this film by later generations, Litte feels that the biggest problem is that Disney in the transition period is not ready to enter the adult film market from children's films at all, and the extreme cold has become a victim of this transformation.

This is very unfair to the movie itself, because whether it is from the script to the director, this is a very good film, not to mention that the two leading actors of the film are from AG, if the film does not perform well in the end, it will indeed have a certain impact on the future development of the two actors.

The Extreme Cold is a film project proposed by Disney itself, and if Lytt wants to change this situation, he can only start by convincing Eisner.

Eisner was also hesitating at this time, handing over the promotion of this movie to other companies, on the one hand, it seemed that he did not trust his company's publicity department, and it was easy to fall into the hands of others; On the other hand, if something goes wrong, the responsibility lies entirely with him, the person who made the decision, and now the Disney board of directors is waiting for him to make a mistake, and if something goes wrong, his situation at Disney will be even more passive.

Eisner's suggestion of handing over the promotion of the film to other companies was too much for Eisner to accept, so he came up with a compromise.

"Maybe I can relay these ideas of yours to Disney's publicity department, and then let them follow your ideas to develop a promotional plan for the film."

Litt shrugged and said that it didn't matter, he had already said the reminder that he should have done anyway, and how Eisner decided was his own business.

Note: If you check the information now, the box office of Titanic may be 2.1 billion US dollars, but this data is calculated from the more than 300 million box office of the 3D version of the re-release in 2O1O, and the box office of Titanic in 98 was 1.8 billion US dollars. t1706231537: