Gusinsky did not expect Seryosha to meet him in person, and he felt that his opportunity to soar was coming.
In the past few years, almost all the people that Seryosha has taken a fancy to have soared without exception.
Guys like Berezovsky and Khodorkovsky have not only made a fortune but also got the opportunity to be promoted in the officialdom, and it seems that as long as you have a relationship with the Communist Youth League and the Ministry of Foreign Trade and Economic Cooperation, it means that a great future awaits you.
In order to make a good impression on Seryosha, from the moment he received the notice, Gusinsky began to frantically study the media industry in the West, and he believed that although the current behavior of Komsomolskaya Pravda using entertainment news to attract readers' attention has achieved good results in the short term, in the long run, it has greatly reduced the seriousness and credibility of Komsomol Pravda.
Komsomolskaya Pravda should stick to its proper position and turn these excessively entertaining news into several independent publications, so as to make money without ruining its good reputation.
Gusinsky's suggestion really made Seryosha see it in his heart, and he suddenly realized his omission, Seryosha originally intended to make Komsomolskaya Pravda a good platform for Yeltsin to spread his ideas and increase his popularity, but if it was too entertaining, the credibility of this platform would be reduced.
But Komsomolskaya Pravda had to feed itself, because only then would Komsomol Pravda be able to say no when its reports were coerced by the Soviet government.
While Gusinsky was expectantly talking about his views on the media industry in Seryosha's office, Seryosha listened patiently and pondered the feasibility of Gusinsky's proposal.
"Comrade Minister, I propose to separate the entertainment section of Komsomolskaya Pravda and create a daily newspaper and a weekly magazine, and I have even thought of the name.
The daily newspaper is called Today's Newspaper, which mainly introduces the latest foreign entertainment consulting, sports consulting, music, fashion and other content that young people are interested in, while the weekly magazine is called Seven Days, and I also have a little relationship abroad, so I can contact foreign news organizations and they will deliver their manuscripts to Moscow on a regular basis to ensure that our news is always the best, and this has another advantage, that is, our entertainment special issue can accept more advertisements and earn more profits.
Now a lot of foreign goods have entered the Soviet market, of course, many of them have come in in various ways, and a lot of our advertising can find better sales for these products, so that when these brands really enter the Soviet market, they can save themselves the stage of increasing their popularity," Gusinsky said eloquently.
"Yes, I am very interested in your plan, but I am no longer satisfied with the establishment of only two entertainment newspapers, Comrade Gusinsky, I think you can be a little bolder, why don't we divide it into a little more detail, and make entertainment news, sports advice, fashion and other contents into a daily newspaper and a weekly, and at the same time I also hope that Komsomolskaya Pravda will set up a weekly financial and political commentary, and I hope that our newspapers can be seen in every inch of the Soviet Union, Now is the market blank period, and if we don't take advantage of this opportunity to grab the market gap, we will lose this once-in-a-lifetime opportunity.
Seryosha's train of thought has been opened up by Gusinsky, and he is more bold than Gusinsky, he wants to establish a news group in the Soviet Union that obeys his orders, and magnify all of Ligachev's actions under a microscope for the Soviet people to observe, as long as public opinion in this way will completely tie Ligachev's hands and feet, as if the last time he framed Sobchak for a hit-and-run, it will be completely eradicated.
In Seryosha's office, an ambitious media plan began to be drawn up, and Gusinsky wrote down the names of more than 30 publications in his notebook, as well as the readers of these publications, the way they were distributed, the positioning of the market, and the main sources of grants, and then Seryosha asked Yulia to contact the management of Komsomolskaya Pravda to discuss the details.
This plan is far more huge than Gusinsky envisioned, and he originally just hoped to find an affiliated organization and use his own money to do it, but now it seems that he can only be a major player in this media company that is still on paper, because the funds required for this plan must be more than hundreds of millions of rubles, and Gusinsky's entire net worth is only a few million rubles.
Seryosha can naturally see Gusinsky's thoughts, he thinks that Gusinsky is a talent, but it is impossible for Seryosha to let go of the media affairs to others, so it is the safest to control this enterprise with money, and now there is such a huge opportunity in front of Gusinsky, whether to become the head of a large media company, or continue to go back to be the small boss of his own financial company, almost everyone will choose the former without hesitation.
So then, after the comrades of Komsomolskaya Pravda arrived, Seryosha spent a real afternoon discussing with them the new reform plan, and the superior unit of Komsomolsk Pravda was the Komsomol, and in order to make the greatest possible cut with Yakovlev, Seryosha had decided to transform Komsomol Pravda into an enterprise unit in advance, and try to survive without relying on government grants.
Gusinsky's media company can operate independently as a subsidiary of Komsomolskaya Pravda, and with the help of Komsomolskaya Pravda's distribution platform, it can contribute to Komsomolskaya Pravda, for example, and Komsomolskaya Pravda will continue to maintain its usual serious media standards.
As the leader of the Komsomol system, Seryosha could have done it himself, because Yakovlev would never refuse this reform, and Yakovlev just wanted the Soviet media to develop into a Western media that was not controlled by the government.
But Yakovlev forgot that the Western media actually made enterprises bow their heads in the face of money.
When Gusinsky left Seryosha's office triumphantly, he felt like he was in a dream.
A few hours ago, Gusinsky was the owner of one of Moscow's many financial companies, but now he is the largest partner of Komsomolskaya Pravda and owns a news company worth 100 million rubles.
The world is truly amazing. t1706231537: