In the past few years, Tonya has been in charge of the operation of the MSC shipping alone, and she has learned a lot from the beginning of her eyes to now being impressive.
The shipping industry, as a result of the economic boom brought about by the reconstruction of Europe after the war, once created a large number of world-class tycoons, the most famous of which was Onassis, a Greek ship king who married Kennedy's widow Jacqueline.
However, in the 80s, as global economic growth fell into a low ebb, the shipping industry also faced serious overcapacity.
This is nothing short of a disaster for all shipping companies that are used to the days of the past when they could make money casually.
Freight revenues began to decline, and shipping companies had to reduce freight rates again and again in order to attract business, so the brutal price war turned the global shipping industry into a red ocean.
Batch after batch of shipping companies have fallen, and the once busy cargo ships have been abandoned in the docks, and finally sunk to the bottom of the sea as artificial reefs.
And the superfreighters that were booked in the shipyard were also abandoned one after another, and the shipowners would rather pay liquidated damages than continue to build.
It was at this time that Tonya entered the shipping industry.
With the support of the Gorky Brotherhood and Tonya's keen business talent, MSC began to develop in the hands of Tonya, stepping on the corpses of her peers to grow into the world's second largest shipping company.
In the final analysis, the secret of Tonya's business is only one word, that is, saving, in order to reduce costs as much as possible, Tonya simply exerted the word saving to the extreme.
Relying on a provincial word, the business that is lost money will make money here at Tonya, and the business where others can only barely make money, which can make the Mediterranean Shipping Company earn more.
This business strategy was also transplanted to Tonya after she took over Southwest Airlines.
Tonya had just bought the company for a month and soon announced a series of reforms, with Southwest eliminating business seats and first class on all flights.
More regular seats were placed instead.
The customary meal service on the plane was also canceled by Tonya, and only a few common drinks and peanut popcorn were served on the plane.
Tonya even replaced Southwest Airlines' boarding passes with plastic ones so that passengers can recycle them once they're on board.
After this series of streamlinings, Tonya's finance department calculated the costs and found that their fares could be completely jaw-dropping, basically comparable to the price of long-distance buses in the United States.
This result was admired even by Seryosha.
Seryosha found that he had always neglected this merit of Tonya's personality.
Tonya was the first woman Seryosha to establish an intimate relationship.
His life is completely different from Karim, the president's daughter, and Eva, who studied at a top university in the United States, and Tonya has to worry about her family's finances early on.
That's probably why she's so good at reducing costs.
After more than a month of reforms, the new look of Southwest Airlines began to welcome customers with a new corporate identity and service.
Seryosha has designed a new concept for Southwest Airlines, which is low-cost airlines.
Specializing in and American long-distance buses to grab the market.
Airplanes have an absolutely incomparable advantage over long-distance buses in terms of speed, and if the price is really reduced to the price of a long-distance bus, then who will make a bumpy and long car.
In order to be accurate, put the marketing concept in front of the customer.
Tonya deliberately spread advertisements along the interstate highways in the United States, and the tall billboards on both sides of the highways became the main marketing tool for Southwest.
Because the most popular readers of these billboards are the passengers on the bus, it's much more cost-effective than advertising on TV, which is very different from the price of a billboard on an interstate.
While Tonya blindly cut costs, she did not forget to win hearts and minds, in order to make Southwest Airlines' employee layer more stable.
Tonya launched an employee stock ownership plan within Southwest Airlines to allow every employee to share in the company's benefits, and while it's too early to say it's going to succeed, at least there hasn't been much resistance to the reform.
Seryosha now calls Tonya every day to discuss Southwest Airlines, because Seryosha thinks Tonya's cost-cutting skills are too useful.
Perhaps the high-tech companies in Eva's hands are not so sensitive to the issue of cost because of profit margins.
But for those manufacturing companies and industries that are already very mature, the ability to reduce costs compared to all competitors is simply against the sky.
And this is precisely the ability that most of the state-owned enterprises of the Soviet Union lacked.
Especially in the oil, gas, electrolytic aluminum and other industries.
The cost of state-owned enterprises in these industries is too high, and such cost control capabilities cannot survive in an environment of falling oil prices.
As a result of the new business strategy, Southwest Airlines initially lost a large number of old customers, who were basically high-end customers of Southwest Airlines.
The profit contribution of a single person on a single trip is very high.
But Tonya knew in her heart that these people were better suited to Pan Am, Delta and United Airlines than Southwest Airlines.
The difficult days didn't last long, and Southwest Airlines' flight occupancy soon began to recover rapidly, until it finally surpassed its original level.
A large number of wage earners have replaced the main customer base of Southwest Airlines and become the new target of Southwest Airlines.
Tonya's business strategy has finally won the unanimous approval of Southwest Airlines, from employees to partners.
Schwartzman had thought Tonya would buy Pan Am because MSC has a long history of investing and last year it became a member of Volkswagen's board of directors.
But I didn't expect Tonya to play a new trick on Southwest Airlines, a little-known domestic airline in the United States.
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Low-cost airlines, how can no one come up with such a peculiar concept.
Because the development of Southwest Airlines is so smooth, Tonya begins to enlist her friend, Yuri's lover Terkina to partner with her.
Terkina was idle anyway, looking for something interesting to do.
And Tergina and Tonya were flight attendants who entered the Soviet civil aviation at the same time, and neither of them was completely a layman in the aviation industry.
Tergina didn't come to Tonya empty-handed, she brought with her an even bigger gift, which was Ibis, a low-cost hotel chain that Yuri had acquired in his early years.
It remains to be seen which way of doing business is right for low-cost airlines and low-cost hotels to compete with the jumbo jets of the big airlines and the luxury InterContinental hotels. t1706231537: