The ratings of the first episode, as well as word of mouth, can see the prospects of a TV show.
The Voice of America produced by Li Daniu reached an astonishing average of 96 in the ratings of the first issue.
Moreover, it has jumped from 32 at the beginning of the broadcast to 117 at the highest peak.
During the day the next day, the whole Internet was full of heated discussions about The Voice of America, because people discovered for the first time that this is the real way to choose a singer, singer, of course, the most important thing is the singing.
The implementation of this program does not look at the face, and directly asks the instructor to listen to the voice to choose whether to turn around, which makes the entire American audience shine.
The contestants in the first phase were selected from millions of netizens, and their strength was naturally extraordinary.
Everyone's singing makes the audience who see this show feel like they are enjoying an auditory feast.
In particular, several of the outstanding contestants, such as the black aunt Jule who was the first to take the stage at the opening, the otaku Jordon, and the two in the finale, their singing voices are simply intoxicating.
When the audience saw those ordinary players on the stage, who were like passers-by, singing touching songs, this contrast made people can't help but be surprised.
Especially when they heard the singing that they thought was very good, the mentors also pressed the turn button heavily, and this feeling can only be described as blood boiling. has a good reputation and high ratings in the first phase, so Li Daniu dared to ask Quinn to increase his previous advertising offer by another 20%.
"Chairman, now the negotiations are at an impasse, they all said that the first issue has been broadcast, so even if their advertisement is played, there is one less issue, so the bite on the price is more dead, you see, do we want to give a step a little or the second episode will be broadcast, and the price will be lower."
The price is sky-high, and the money is paid back on the ground.
The next morning, Quinn received requests from many companies to buy advertising, but after Quinn offered to increase the price by 20 percent on top of the original offer, many companies began to bargain.
After hearing Quinn's report, Li Daniu replied decisively: "Tell them that no matter how they quote, it must be based on the basic offer we requested, otherwise, I would rather not advertise this season's good voice." ” Without waiting for Quinn to speak, Li Daniu continued: "I can pay $30 million a month for Tuvalu's benefits, so I don't care about this little advertising fee.
So, you have to be a little more confident. ” Quinn smiled bitterly at the busy tone on the phone, how could there be such a boss in this world, saying that he didn't care about money, and he had extremely high requirements for advertising fees. said that he cares about money, and he always spends some unjust money, and even invests $1.5 billion in the production of programs, and dares to say that he will not do an advertisement, so the money will not be wasted However, no matter how capricious Li Da Niu is, it is his boss, so Quinn can only be very resolute to tell Li Da Niu's bottom line to those companies that come to talk about advertising.
Li Daniu doesn't care what those companies will say about him, in his opinion, this show has achieved the effect he wants.
The contestants in the first phase basically have the attention of those second- and third-tier singers, especially those who have won the fourth turn, and the attention has even reached the level of first-line singers.
This is a common phenomenon of talent shows, and when the show is broadcast, because of the ratings, the contestants gain attention.
But when the show is completely over, these attention will slowly disappear until no one cares about it anymore.
In the past talent shows, only one or two at most can go far in the entertainment industry, and the others either can't get in, or they are abandoned by fans because they don't have good works halfway through.
As for Li Daniu, as long as the contestants of this show have no problem with their character and want to take the road of the entertainment industry, he can make at least a dozen classic songs for everyone and make them real superstars.
In the previous life, Universal Music's annual revenue could reach more than $5 billion.
And alongside Universal Music, there are two other major record labels, Sony and Warner.
This shows how big the market for music is.
And when Li Daniu has good singers and good songs in his hands, the global music market is an ATM for him.
Therefore, how could Li Daniu care about the advertising cost of a season of the show Moreover, Li Daniu does not believe that those companies will really give up because of the 20% price increase after seeing the ratings and word-of-mouth of this show.
You were willing to buy an air conditioner, and told me that you couldn't afford electricity Sure enough, this time Li Daniu finally felt the feeling of Zhizhu in his hand, and at four o'clock in the afternoon, Quinn reported that all the advertisements were sold, and the price was a little higher than the price set by Li Daniu before.
The naming fee was 80 million US dollars, and the other first- and second-level advertisements, that is, advertisements before and after the broadcast of the program and in the middle, sold a total of 1.7 billion US dollars.
The total investment of this program is 1.5 billion US dollars, that is to say, the program itself alone has brought Li Daniu an income of 100 million US dollars, not counting the model fee for selling to other countries in the future.
And Quinn has nothing to say about this result, who said that Li Daniu willfully spends money and spends a lot of money, and people can make so much money by doing a show casually, and whoever puts it on him, who will also be lavish.
But Quinn doesn't have time to worry about how to arrange the $100 million in revenue right now, and he has to quickly add sponsor ads to the show, which is not just for the host to re-record an opening line.
I also have to communicate with the TV station to edit the sponsor's previous advertisements directly into the program.
As for the sponsor who wants to use the new advertisement, I'm embarrassed, it's too late, and I will do a good job of rebroadcasting it before the next issue.
In the evening, the broadcast of the second episode of The Voice of America did not reduce the ratings because of the increase in advertising, after all, there is no TV show in the world that does not advertise Moreover, the ratings are not only more stable than the first episode, but also have grown.
The second episode of the show ended, and Quinn got the ratings.
"Chairman, the ratings of this issue, the peak is 123, the average is 118."
Li Daniu asked: "What about the number of viewers?"
The reason why Li Daniu asked this is because the number of people watching TV every day is different, for example, if the ratings are the same 3, the number of viewers on Sunday will be much more than on Monday. "31.5 million."
Quinn looked at the report and replied that these data were all counted by a professional data statistics company, and he only needed to report it.
Li Daniu heard this answer and nodded, the population of the United States is only in the early 300 million, and these more than 30 million people account for one-tenth, and one out of every ten people has watched this show, this kind of achievement is shocking enough.
Quinn put down the report and said, "Chairman, there are several websites that want to buy the broadcast rights of our program, you look at the price of this piece" Li Daniu waved his hand and said, "You can talk about the price of this piece according to the ratings, don't ask me everything." ” The reason why Li Daniu is so serious about the advertising fee broadcast by the TV station is because at that time, except for him, no one could believe that this show could have such ratings, and if Li Daniu didn't bite the price, Quinn and they would definitely lose money.
And now the power is decentralized, naturally because the ratings of the show have come out, and at this time, as long as Quinn is not a fool, he can sell at the price he deserves.
Quinn nodded and said, "Chairman, there is one more thing, ABC TV wants to talk about the cooperation model of the second season, you see" This is the beginning of the second season, this TV station is really anxious.
In fact, this is really not to blame the TV station, most of the programs broadcast by American TV stations are separated from production and broadcasting, and the producer produces a TV series or program, and then shares the advertising fee with the TV station, or directly sells the broadcast rights to the TV station.
And Li Daniu was purely in a hurry this time, so he directly bought the broadcast time, and then all the advertising revenue went to him.
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Now, the show is on fire, which not only makes the TV station look at the advertisement, but also worries that Li Daniu will give the broadcast rights of the next season to other TV stations.
ABC is one of the six largest American television stations in the world, but it is only one of them, and it has been a long time since they have aired such a high-rated program.
"You can talk about it, but the price, you know."
Li Daniu doesn't want to bow to everything.
"Understood" Quinn of course understood what Li Da Niu meant, and he would talk about the price, but the decision was in Li Da Niu's hands. t1706231537: