Beverly Hills.Hilton Central Hotel.Behind the Golden Hall, where a cocktail party is taking place.Executives at Wells Fargo and Time Warner are coming together.This group of people can be said to be the initiators and hosts of this cocktail party.They were collectively absent from the lively evening party ahead.It is because they are now carrying on the real theme of this gala.That was the sale of corporate bonds initiated by Time Warner.When it comes to why corporate bonds are being sold.This has to be said to be a variety of operations of Time Warner over the past 20 years.Time Warner Inc., now known as Warner Media Group.Now it's AT& amp; One of the companies under the T umbrella, a multinational media and entertainment conglomerate headquartered in New York City.It is the world's third-largest entertainment company by revenue after Comcast Group and The Walt Disney Company, and was once the world's largest media conglomerate.Today, Time Warner's main business is film and television, as well as a limited publishing business.Its key assets include: Home Box Office Channel, Turner Broadcasting, The CW Network, Warner Bros.
Entertainment, CNN and DC Comics; In addition, as of August 2016, Time Warner also owned a 10% stake in Hulu.com.Why isn't this once the world's number one media empire now?
Because in the past 20 years, this company has continued to spin off and sell its own business, and sold all the assets of Time Inc., AOL, Time Warner Cable, Warner Books, Warner Music Group, etc., or spun them out.It can be said that for so many years, after becoming the number one overlord, Time Warner has been slowly abandoning its various martial arts.After this commotion.Time Warner has finally fallen from the throne of the world's No. 1 media giant, and it will no longer be as glorious as it was in terms of revenue and scale.After spinning off or selling too many good assets, Time Warner's profitability became worse and worse.So much so that he finally sold himself to AT& amp; T, the only company among the major media giants that is not independent.AT& amp; After T spent more than 100 billion to buy Time Warner, although he took on all the debts of Time Warner at that time.But Time Warner still doesn't have enough money to spend, and the revenue from TV in recent years is okay, but the movie side is simply a mess.I thought that after Disney's Marvel superheroes shined, the superheroes of Time Warner's own DC Comics could also get a piece of the pie.As a result, the box office was unsatisfactory, and the Justice League, which pinned the hopes of Time Warner, was even beaten by the Avengers at the box office.There is a library of superheroes who do not lose to Marvel, or the façade of superheroes like Batman and Superman, but whether it is the box office or word of mouth, they lose to Marvel too badly.Even now the most image-worthy Superman and Batman they have selected themselves have been kicked out by Time Warner.Because Time Warner is short of money.What should I do if I am short of money?
Find Big Guy AT& amp; T yes!
But the big guy said: Time Warner, you, you owe more than 20 years of debt, we are still helping you pay it off, and it hasn't been paid off yet!
Want money?
Get lost!
But if you have the ability, then borrow it yourself!
Just be careful, borrow your own flowers, but be sure to pay them back!
What can Time Warner do?
I had to find a way to borrow money.Borrow from the bank, borrow from the market!
The bank borrowed, and Time Warner and Wells Fargo are already working on financing plans.Then borrow from the market.Because it's already AT& amp; T all, it is impossible to continue to issue shares for financing, big guy AT& amp; T will not say yes.The road of additional stock financing will not work, so the only way to go is to take the last way, issuing Time Warner's corporate bonds.It's not the first time anyway.If it was the first time, I wouldn't have been in so much debt before.Now those former debts are AT& amp; T was contracted.Corporate bonds are a kind of bonds issued by industrial and commercial enterprises to the public in order to raise funds.Many mainstream commercial countries in the world have such bonds, and they generally sell well.In the United States, there are several types of corporate bonds: unsecured bonds, secured bonds, primary mortgage bonds, convertible bonds, and interest-free bonds.This evening, Time Warner is preparing to issue medium-term unsecured bonds, which will be issued for three years, and the interest rate is linked to the current mainstream standard medium-term corporate bonds.In terms of bonds, the United States must be the world's number one debtor.Not to mention the sensational 21.7 trillion national debt, it is the corporate debt owed to the society and the world, which is already as high as 9.1 trillion!
Combined, the two are worth more than $30 trillion.The world boss who can owe so much debt, and has always been stable, is only this kind of number one hooligan who can do it.But the result of this is.It is becoming more and more difficult to borrow debts, whether it is a country or a company, people who are a little wiser, after seeing the exaggerated debt, will more or less consider it and be cautious.Especially now that the U.S. stock market is down, futures are falling, sweater wars, war of words and other frictions are continuous, in this chaotic moment.Time Warner wants to issue its own corporate bonds, and it is really not a good time to choose.Time Warner had no choice but to approach Wells Fargo, which was expected to help issue corporate bonds after paying high interest and handling fees.In the lounge behind the Golden Hall at the Central Hilton.Wells Fargo Vice President Alpha and Senior Manager John Mellon, as well as several other Wells Fargo executives.and Time Warner's president Jeff Biske and several other executives, as well as representatives from the bigwigs' side.Discussions are underway regarding the issuance of corporate bonds."
Is Time Warner's projected size at $2 billion?
I think that if this amount is not raised, it will be difficult to sell it quickly based on the current market conditions!
”"Of course.Wells Fargo has the world's broadest bond sales channels, and we are confident that we will sell them all.It's just that there may be some time for a long time. ”"Now the market is very sluggish, and many remarks in the market are not optimistic, and it is much more difficult to borrow money in this downward trend than before!"
On the "......" side of Wells Fargo, led by Alpha and John Mellon, explained the difficulty and suggestions of the issuance of corporate bonds.The hairstyle is about to be released.After all, the cocktail party was held, and hundreds of thousands of dollars were spent, which is also a small amount of money for Time Warner, which is short of money!
Jeff Bisk hesitated.He knew that Wells Fargo's suggestion had some truth, and now that the market was so bad, a lot of boring guys were advocating that the kind of financial crisis of '08 and '09 was about to come again.This time it's really not that easy.