The bustle of the new Paramount Building.Attracted a large number of paparazzi and journalists.Naturally, it has also attracted the attention of many stakeholders in the industry.But because this is a boom caused by three big plans of 2 billion.Those who are involved.Even if you want to imitate.In the current sluggish economic state, there is also a sense of powerlessness.If it is in the good economic years, such as 10, 11 and 12 years after the economic crisis has recovered.At least two can afford to follow.Disney, which is now in full swing, and the turbulent world at that time.The Now Word.It's like these media giants want to follow.Their board of directors won't allow it either.Of course.Get rid of some of the guys who want to make trouble.Now most of the giants of the media industry look at the various big moves of the new Paramount, and basically hold it: see him rise tall, see him collapse.Such an attitude to be treated.I can't keep up.I want to do something small.With the whole of Hollywood starting to binge, there aren't many small ways to do it.Then we can only let it go for the time being.Wait until you catch the flaw, and then attack aggressively.20 big movies, it is impossible for each of them to be a box office hit.When the time comes, seize the focus of those movies that failed at the box office, focus on the loss of new Paramount's interests, etc., and dismantle this frenzy from this aspect.Basically.That's what the giants of the industry are thinking normally right now.The opposite of the giants.It is Hollywood, which has a carnival scene in the context of the overall economic recession.However, this also seems to be in line with the laws of economics.Whenever the world economy is in a downturn.That's when both industries began to flourish.What are the two types of industries?
One is condoms.Because when there is no money in their pockets, people want to be cool, but they can only pursue that kind of thing.I don't have the money to raise children, so of course I can only prepare some transparent bags of death.The other is the entertainment industry.Especially cinemas.Because compared with other aspects of consumption, watching movies and watching various TV series is really a relatively low consumption.These two industries.The former can bring physiological pleasure to humans.The latter can bring psychological pleasure to humans.That's why they were in a bad time for the economy.But it can go against the trend and develop in turn.Hollywood side of the story aside.As Deborah Silva meditated, she explained to her aunt's agent everything that had happened today.Dusk falls.The sun has mostly set.Abel left the venue of the Blue Star Future press conference, which had already ended.Got into his own black SUV.in the rear compartment.He is still reminiscing about the feeling of a young Brazilian model.Very good.It's a different feeling from those Hollywood entertainment stars.Especially this little young model, who is still a Virgin!
This made Abel really surprised, not to mention that Virgin is a rare animal in the entertainment industry, which is better than the modeling circle, and it can even be said that it is a rare creature like a living dinosaur that has become extinct in the modeling circle.The chaos and darkness of the modeling circle.Even people outside the circle have heard of it.Unspoken rules or something, in this circle, it's not even news anymore.Drugs and other behaviors that seem incredible to ordinary people such as drug abuse, chaotic x, group hi, etc., are even accustomed to in this circle.Those guys who are shiny and angelic.Behind it is like the darkest and most depraved demon.There is a chain of contempt in the media industry.Those who act in movies look down on those who act in TV series, those who act in TV series look down on those who sing, and those who sing look down on those who play variety shows.And then all of these can be counted as members in Hollywood.The collective despises the more low-end modeling circles.Today.This chain of contempt is deeply ingrained.Even if it is the emperor superstar in the modeling industry, Victoria's Secret who forcibly plays models out of a different way.Those Victoria's Secret angels do not have a high status in Hollywood.Mix up to one vase character.Sometimes you can't even get the role of a vase, so you can only play a good-looking trick.For example, go to "Justice League" and "Wonder Woman" to play an Amazon female warrior or something.Think of it this way.Abel used the office laptop he was carrying in the car to open the Bloomberg news terminal that had been installed in the computer.Check out some of the things you want to know.Since I am interested in the modeling circle.Then Abel, like ordinary people, will of course update those seductive Victorian models as soon as possible.It's just that the angle of concern between the two sides is different.Ordinary people pay attention to what street photos they take, what kind of selfies they take, and so on.And he, from the perspective of capital, looked at the Victorian models that ordinary people dare not hope for.The first thing he saw was an interesting piece of information: that is, the third quarter report of the 2018 fiscal year released by LBrands Group, the parent company of Victoria's Secret, showed that the group's sales increased by 5.9% year-on-year to $2.77 billion, operating income fell 76.5% to $54.4 million, and the net loss reached $42.8 million.It is worth noting that the core brand Victoria's Secret has become a drag on the performance of LBrands Group.For Victoria's Secret, the "big show" that has received widespread attention is definitely the "big show".Every year, when a fashion show is held, a "Victoria's Secret Angel" will be selected to display one of the most expensive "dream underwear" of the season.In recent years, Victoria's Secret's "dream underwear" seems to be fading its dreamy brilliance.In 2000, the sexy Gisele Bundchen presented a lingerie called "Flaming Red", which was set with a total of 1,300 carats of diamonds and Thai rubies, valued at $15 million, and is still the most expensive lingerie in the history of the Victoria's Secret show.By 2018, the "price drop" situation of "dream underwear" has been out of control, and the environmentally friendly theme "dream underwear" inlaid with Swarovski crystal topaz is worth only 1 million US dollars, becoming the cheapest "dream underwear" in the history of Victoria's Secret show, and was ridiculed by many netizens that "Victoria's Secret is really out of money, and even can't afford to show off 'robes'".Behind the fading of the brand halo is the declining performance of Victoria's Secret.Victoria's Secret sales in the third quarter were US$1.528 billion, down 0.7% year-on-year; Comparable sales were down 2% year-over-year.Prior to this, data showed that Victoria's Secret sales had been on a downward trend for the past six quarters, and Bloomberg analysts pointed out that its performance showed no signs of rebounding.What's more noteworthy is that the financial report mentioned that the group's comparable sales increased by 4% year-on-year, and Victoria's Secret's comparable sales fell by 2%.In a word, it is.Victoria's Secret is gone, though still glamorous.But in reality, it has even become a burden to their parent company!
And the market value of their parent company, you have fallen from more than $20 billion at the peak to more than $8 billion now.This is not due to the overall decline in the U.S. stock market, which had already fallen to more than $9 billion in market capitalization before this year's U.S. stock crash.The U.S. stock market fell collectively.It just dropped another billion dollars
.
"$8.034 billion market capitalization
.
""$29.37 stock value."
Abel noticed these two important pieces of information and was happy to find them......
Unlike Viacom and CBS, the parent company of Victoria's Secret, the parent company of Victoria's Secret has a much simpler stake composition.The highest share holder is only about 27%.The second place is 11%, then the various 4%, 2% and so on, and finally about 30% or so of retail investors.Most importantly.It doesn't have the kind of Class B stock that can be so disgusting that the capital giants who want to buy it up!
In other words.It's much easier to buy this company than it was to buy Viacom or something.As long as it absorbs its shares in the market, after more than 51%, it can achieve absolute control.More than 66%, and even delisting and privatization can be requested.than those of the founding team, which studied a variety of Class B stocks.It's easy to acquire, and it's not expensive, just over $8 billion.Do what you think.Abel dialed the phone very dryly.Alferteli ......
Start acquiring shares in LBrands!
”"I want you to at least guarantee that we can control more than 27% of the stock before they find out!"
Albertley on the other side of the phone was stunned, and then immediately reacted: "LBrands?
Victoria's Secret one?
”"That's right.""
Okay!"
Alferteley's answer was quick and simple.I didn't want to ask the boss why he suddenly bought a clothing brand.Anyway, from the owner's acquisition of Viacom to CBS, it was so capricious.Now it's much easier to acquire an LBrands, a brand group.As for not letting the people of LBrands find out so early, it's actually very simple.Just like when they bought the shares of Viacom and CBS, it was the share of more than 10% that attracted the attention of the sensitive CBS and Viacom, and was finally discovered.The easiest way to do this is to diversify, and the acquisition of shares is dispersed to dozens or even hundreds of companies or institutions.Eventually, when needed, it is transferred together to achieve a controlling stake.This is a perfect way to circumvent the provisions of federal government law.Holding more than 5% of the shares of a listed company must be announced to the public.After hanging up the phone.He continued to browse Bloomberg on his computer for information about Victoria's Secret and its parent company.Hardly any good news.Look at the title and you know.
[Victoria's Secret's parent company's net profit fell by 29% in the third quarter, and it turned to the Chinese market to make money] [Why don't even Americans watch the Victoria's Secret show?
] 】[Victoria's Secret's parent company LBrands announced the closure of its brand Henri Bendel] [In order to save a sluggish business, Victoria's Secret's parent company will sell another of its underwear brands] [......]
In the past three years, Victoria's parent company can be said to have not happened a good thing.At least more than 60% of this is due to Victoria's Secret, the famous lingerie brand that has suffered a Waterloo-like decline in sales over the past 78 years.Its parent company is reluctant to give it up.After all, on the bright side, Victoria's Secret, which changed the modeling circle and created such a thing as a supermodel.It can be said that it is the number one brand in the modeling industry.Although it has been losing money for so many years, no one will be willing to sell it with a number one brand.The more you watch these news.The more Abel feels that the probability of success in this acquisition of it and its parent company is very high.