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Chapter 593: Coffee Marketing


After Abel, with the help of David Adams, had made all his intentions clear, his lawyers and the staff on the other side began to work, and he and several supervisor-level people were idle.The Texas State Commissioner, Inchrel Boden, extended an invitation to him."

Mr.

Sephorosa is coming to Texas for the first time, maybe I can treat you to a cup of our Texas coffee.""

It is my pleasure, Mr.

Borden."

Abel replied casually, "But does Texas grow coffee?"

I've only heard of coffees in South America that are famous, like Blue Mountain coffee. ”Borden laughed, "No, it's my pleasure to have coffee with a legend of fortune like you."

As for coffee, of course there is.And I personally think that our Texas coffee is much better than those coffees that are very famous but not very good!

”Several people laughed politely.Several people moved from the negotiating table to a nearby reception room.The meeting room was smaller than the usual reception rooms of large corporations, and Able tasted Texas coffee.Coffee can be said to be the No. 1 drink in European and American societies other than cola.Americans, in particular, love coffee and coke the most.And the world's coffee, in terms of origin, the most famous are two kinds - Blue Mountain coffee and Colombian coffee.Blue Mountain coffee refers to coffee brewed from coffee beans grown in the Blue Mountains of Jamaica.According to the grade, it is divided into Jamaican Blue Mountain Coffee and Jamaican Alpine Coffee.This coffee has all the characteristics of a good coffee, not only has a rich and mellow taste, but also has no bitterness at all, only a moderate and perfect sourness because the coffee has a perfect combination of sweet, sour and bitter flavors.Abel heard that the production and origin of this coffee.Basically, it was packaged by the coffee producers of the Japanese Invaders, which means that the real Blue Mountain coffee obtained in the world was shipped out of Jamaica by these Japanese Invaders and sold to the world.In Abel's opinion, Blue Mountain coffee is not really that good.But its fame was so great that it was purely a marketing ploy by the merchants of the Wako country.Shengsheng linked drinking Blue Mountain coffee with petty bourgeois life, and sold coffee at a high price, and those buyers still flocked to it.With the exception of Blue Mountain coffee, the experience of Colombian coffee is actually similar.The origin of this coffee, as it is called, is Colombia.Roasted coffee beans release a sweet aroma and have the characteristics of sweet and sour and bitter taste, and are often used in high-grade blends because of their proper concentration.This coffee bean was rounded by French merchants.The means and methods are no different from Blue Mountain Coffee.Abel had drunk these two types of coffee, and although he thought the taste was okay, he felt that it was completely unworthy of their fame.There are many coffees that are cheaper or more expensive than them, but are not as famous as their coffee at all, and the texture and taste are much better than them.For example, the Texas coffee he drinks now tastes somewhat similar to Blue Mountain coffee, but with a little Texas spice added to it.Abel had never drunk it and was satisfied with the taste of the coffee.Borden is curious about Abel's experience of becoming the richest man at a young age, which is also the feeling of most people, after all, his youth is a little unbelievable.Abel didn't explain much.In his current status, there is no need to explain it to Borden at all.Now there are 12 people here, apart from Abel's men, in different branches of three different governments.He didn't make any effort to win them over.Instead, they made some conservative analyses of the international financial markets according to their topics.He wouldn't be able to do radical analysis, although in the eyes of outsiders, he is the god of the financial markets.But in terms of knowledge, any Wall Street trader can beat him with 100.In small talk, there is no need to be ugly.Drinking coffee and chatting about some financial matters, Abel finally turned the topic to coffee."

Is this coffee produced in large quantities?"

He was intrigued by the coffee that Borden brought with him, and the story of Blue Mountain coffee and Colombian coffee could perhaps be recreated on this coffee in Texas.I believe that the old beauties are very willing to have a coffee in their country that can be comparable to Blue Mountain coffee and Colombian coffee.Maybe you can buy the ownership and run it yourself.Although it is only a small profit, Abel is still very interested in being able to create wealth through his own ability, not through the smoke of fate, even if he earns less.Borden thought for a moment and replied, "In terms of production......

I don't know.However, the price is not expensive, you can buy a pound for $10.But this particular vanilla added to coffee is much more expensive, costing $30 to buy a pound. ”"What about the name of this herb and coffee?"

Abel asked again."

Well, this ......

I don't know about coffee, it seems to be called Texas coffee?

Or local coffee.Vanilla is a unique and unique herb that is unique to Texas, and its name is Lone Star Scent. ”"Okay."

Abel nodded.Come back and pay attention when you have time.If you can, create a new coffee brand through marketing.After all, he and Hollywood, the world's largest propaganda mouthpiece for ordinary civilian audiences, have a lot of influence.When the time comes, let Hollywood superstars such as Robert Downey Jr. and Scarlett Johansson promote this coffee in the media or on their Instagram and Facebook social media platforms.I believe that many of their fans will be willing to pay for it.This is the hottest, craziest and easiest economy to realize since the era of the Internet economy in the 21st century, the legendary fan economy.Well......

In fact, you can also do this kind of fan economy.After all, if he is the latest richest man in the world recognized by Forbes, if he only likes this kind of coffee, it is estimated that he will be able to trigger a wave of market heat.Coffee thing, I'll plan for it later.Abel still puts the mining right and exploration right to solve the copper mine in the first place.After all, a super large copper mine with a content of more than 7 million tons is still worth a lot of money.Look at Borden them.Although their identity is really nothing compared to Abel, the richest man in the world.But the county officials are not as good as the current ones, and the Sephorosa family's tentacles can't control Texas and New Mexico.Unless Able can influence either the Elephant Party or the Donkey Party, these guys will look at him differently.Otherwise, don't look at him as the richest man in the world, he should do the same, or he should still go.For example, there is some kind of unspoken rule in business.It wasn't that Abel was bent on bribes, but David Adams told him before he came to meet.Whether internationally or within the United States, the industry itself has certain unspoken rules.Abel expressed understanding.He's the soul of Huaxi......

Don't think that Westerners will follow the rules of business, but they are more clever in their methods of taking bribes.Boden is still relatively backward at their level, and often only gives their relatives a favor - such as buying a new car for their wife or son, or something.The higher ranks are at the level of members of the council of the state government, rather than the individual commissioners.Most of the big names at this level have set up private foundations, the kind that accepts donations, and if you donate, he will lose his reputation, which makes him happier than sending him money directly.Not to mention the bearer accounts of the famous Swiss banks, all kinds of potential stocks, gossip, all kinds of ways, people can't find out at all.Unlike Huaxia, this aspect is still in the most primitive stage.In foreign countries, this aspect has long been played with the same means as flowers.The world is as black as a crow.After Abel came up with the unspoken rules, this matter was basically decided.The exploration rights of the copper mine were quickly obtained.There are no waves, just wait for the notification of the Texas government, as well as the New Mexico government and the federal government.This is not surprising.After all, California Union Petroleum clearly owns the right to exploit all underground mineral deposits in this area, and it is still so troublesome today, but the federal law that hurts the egg is separating the right to exploit and the right to explore.It's going to be so troublesome.