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Chapter 377: Shooting a Nike creative commercial


On July 20, which was also the sixth day after Ai Luo returned to China, under the arrangement of Papa Adrian, he made an appointment with Tan Xi and his journalist friend in a membership-only cafe.

Tan Xi introduced Ai Luo to a beauty who graduated in journalism, but she was not the type that Ai Luo liked, so she didn't take much notice of her, but she just felt a little familiar.

Moreover, Ai Luo also discovered from Tan Xi's little actions that he actually had a little interest in this beautiful woman named Luo Xiaowen.

You are welcome to hug your friend's wife.

Oh no, it is the principle that friends' wives cannot be bullied, so just treat it as normal. partner relationship.

Originally, Aiello thought he would be able to see his Chinese agent this time, but when he went to Huanghua International Airport to pick him up excitedly, he only saw Papa Adrian.

After Papa Adrian's explanation, he found out that he had to arrive two days late for something, so Ai Luo also muttered secretly, "Today's workers are even better than the bosses."

After arriving at the coffee shop, Papa Adrian conducted an assessment on the two team members hired privately by Aiello.

After an hour and a half of assessment, Papa Adrian smiled and said to Ai Luo, "Your two domestic friends are very good and have very solid professional knowledge."

After hearing these words from Papa Adrian, Ai Luo finally breathed a sigh of relief.

In fact, he was quite afraid that these two people were unqualified, otherwise he would be in trouble if he qualified and received money but couldn't do things.

But fortunately, he met the requirements, and based on his understanding of Papa Adrian, he should be very satisfied. .

During the domestic business activities in the following days, before Papa Adrian's Chinese agent came back, Ailuo chose Yili, which has great potential.

The two parties signed a two-year contract for a total of 12 million yuan.

Although it is only about 1.2 million in euros, the endorsement fee is not a lot, but it can increase his exposure in the eyes of the Chinese people.

In the past few days, Tan Xi and Luo Xiaowen also demonstrated their value here.

Tan Xi, in particular, basically studied every word in the contract very thoroughly in the legal text, helping Ai Luo to put his own Benefits are maximized.

Luo Xiaowen also helped Ai Luo establish a good image in the news, allowing him to leave a good image for the Chinese people in the two opportunities to win glory for the country and never forget to return to his country.

At the end of July, when Aiello was about to return to Valencia after making money at home, a phone call from Papa Adrian disrupted his plans.

It turns out that Nike, based on Ai Luo's super performance in La Liga and the UEFA Champions League, has decided to help him shoot an advertisement for the new series of Mercurial football shoes to be launched before the 2006-2007 season.

But on this day, Ai Luo met the Chinese agent who promised to be two days late but was a whole week late.

In the first contact, Ai Luo only discovered the amazing beauty and a BA diploma from Cambridge University, but no other special skills.

There is also a sense of shyness after seeing myself.

So Ai Luo subconsciously and shamelessly thought about whether the heart-thrilling beauty in front of him had developed the idea of ​​super friendship with him.

Of course, this was just a small pleasure in his mind.

During the contact between the two, Ai Luo only knew her name, which was Li Shiyin, but knew nothing about other things.

It was just as if she had been in contact somewhere, but she had forgotten the specific place.

Ai Luo also had to fly to Nike headquarters in the United States to shoot the Assassin series of commercials, so he had no extra time to get familiar with Li Shiyin, so he hurriedly boarded a flight to New York with Papa Adrian at the Shanghai International Airport.

But what Ai Luo didn't know was that after he got on the flight, Li Shiyin said to his back: Is this really fate?

Then he took out his mobile phone and opened the photo album.

Inside was a rather intimate group photo.

Looking carefully, the heroine posing for a selfie in the photo was Li Shiyin, and the one with her eyes closed next to her was Ai Luo.

Ai Luo and Papa Adrian had just gotten off the plane.

Before they reached the exit, there were a lot of reporters and fans waiting outside the airport.

He really didn't expect that he would be so popular in the United States.

The level of attention in Europe and China would be similar, but in the United States, a country where football is not popular, it is quite surprising.

Later, after an explanation from my acquaintance Hilary Duff, I found out that this was because Nike said hello.

The next day, Aiello appeared in major media newspapers in New York.

"I'll go, this is too exaggerated.

I'm just here to shoot an advertisement."

As soon as Ai Luo got out of the car, he was very surprised to see at least hundreds of reporters filming.

But this year, he developed a habit of dealing with reporters.

When he was surprised, he waved at these reporters as soon as he was surprised, and even made some very coquettish postures.

And his actions also killed many flywheels.

Before long, the reporters were blocked by security personnel.

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Aiello, Papa Adrian and Hilary Duff walk into the Nike branch in New York.

Then, under the leadership of Hilary Duff, we walked for nearly five minutes and arrived at a tennis court.

In the tennis court, there was a young man wearing a Nike sweatshirt and a Nike turban on his head practicing tennis. .

Judging from his standard posture, he should be a professional tennis player.

Not far away, there were staff preparing equipment for filming commercials.

"Who is he?"

Iroh suddenly asked.

Hilary Duff, who was standing nearby, smiled slightly and said, "This is the number one player in tennis right now, Roger Federer."

"Roger Federer," Aiello asked subconsciously, "but I'm here to shoot a commercial, what does it have to do with him?"

"Of course it does.

The commercial you shot today was against him."

A man standing by the tennis court turned around and said to Aiello, then turned sideways and looked at Hilary Duff, "I didn't tell him. " Hilary Duff shrugged, "It's not the secret work you mentioned."

Then she introduced the middle-aged man who just spoke to Ai Luo, "This is Guy Ritchie, the director in charge of this advertisement."

Ai Luo reacted quickly, stretched out his right hand and said with a smile: "Hello, I am Ai, I play football in Europe."

Guy Ritchie didn't expect Aiello to be so humble, so he smiled and extended his right hand to greet him, "Haha, everyone says that Chinese people are very humble.

I didn't really believe it at first, but this time I believe it.

You But Europe’s most famous goalscorer is like a thunderbolt.”

Ai Luo shrugged and prepared to pass on China's traditional virtues, "It's just a name in vain."

After the two exchanged a few shabby words, Federer seemed to have noticed someone coming here, so he also walked aside, put down his racket, and walked towards this side, "Hi, I'm Roger Federer."

Then he looked at Ai Luo again, smiled and stretched out his hand, "I know you, Valencia's number one star, you are the Ai Luo who will shoot the commercial with me this time."

Ai Luo smiled and nodded, then he also went up to him and began to flatter Federer.

"It's a pleasure to meet you.

You have always been my idol.

You have to sign an autograph for me later."

Federer, who has been flattered a lot and has become the number one player in tennis, still can't stand the sugar-coated bullets.

After a brief acquaintance, Aiello also understood the general idea of ​​the advertisement for this Assassin series, which meant that due to his superb skills, he would have a different kind of competition with Federer, the current number one player in tennis, on the tennis court later. .

And this different kind of contest was quite painful for Ai Luo.

Because this advertisement is him wearing the Nike Mercurial Night Knife series of football shoes developed for him and playing with Federer on the tennis court with a tennis racket.

What left him even more speechless was the screenwriter who came up with this advertising idea.

He learned from Guy Ritchie that a Nike advertising screenwriter had an idea after seeing the difficult video of Ai Luo hitting the lintel five times in a row on Google.

Suddenly, I came up with this idea.

In order to maximize the effect of this advertisement, Federer, the number one player in tennis, was directly invited.

Five minutes later, the Nike staff handed the aluminum alloy box containing the Mercurial Night Knife series sneakers to Ai Luo, and then said to himself, "Assassin III" Ai Luo took the aluminum alloy box and opened the twist lock at the mouth of the box.

Inside was a pair of Nike sneakers placed in a figure-eight shape.

The pure white background color and the fiery red Nike swoosh made the entire pair of sneakers look eye-catching.

It looks very cool.

"The Nike Mercurial 3 uses the world's most advanced fywir technology on the upper, also called Nike flying wire technology."

After seeing Ai Luo's expression, the staff talked about the origin of this pair of shoes. , "The high-strength thin wires used in Nike's Flying Line technology are like the steel cables of a suspension bridge.

The positions of the thin wires are precisely designed at the parts of the foot that need support, and are coupled with careful The synthetic parts of the upper are designed to firmly lock the fine lines, so that the upper can fully match the movement of the foot and maximize the power of Nike's flying wire technology.

The synthetic parts of the upper are covered with teij ultra-thin surface material "The use of this technology not only greatly reduces the resistance of athletes during exercise, but also greatly reduces the weight of the shoes."

Ai Luo gently took out this pair of sneakers.

He found that these shoes were indeed very light, lighter than the mass-market Assassin II that he had previously heard about, and basically did not feel much weight.

In addition, he also noticed that his last name "ai" was printed on the left and right shoes of this pair of sneakers.

“This is the latest sneaker in the Mercurial III lightngknife series designed for you.”

So, he went to the locker room of the tennis court to change into a Nike sports suit that had been prepared long ago, and then put on this pair of sneakers that were tailor-made for him.

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"Not bad."

After Ai Luo changed his shoes, he ran to the tennis court.

After the warm-up was completed, he tried to exert force on the natural turf, and then did a few more sets of sprints back and forth.

He was surprised to find that every time he turned around , the force is more sufficient, which means that he can start on the spot faster.

So he excitedly turned his head to look at Papa Adrian and Guy Ritchie, and did not shy away from Federer.

"Haha, with these shoes, I am confident that I can defeat the cows."

Federer shrugged, instantly full of fighting spirit, "Give it a try."

Guy Ritchie looked at the two people who were full of fighting spirit, and he was looking forward to the creative advertising effect more and more: