On this day, Lin Jiaying stumbled and limped his fat body and got out of the car and ran towards Liu Wei's company.
This Lin Jiaying is quite fat, and everyone felt that the ground shook a little bit when he ran.
Everyone looked at Lin Jiaying in surprise.
Lin Jiaying ran into the company, did not stop, and continued to run towards Liu Wei's office.
At this moment, Liu Wei is preparing to play the cat and mouse in his mind, and then think about how to write the script At that moment, only a loud sound of the door opening was heard.
Liu Wei thought what was the situation, so he quickly raised his eyes to take a look, and saw that the person who pushed the door in was Lin Jiaying, who was out of breath and had just run in.
"Liu Xiansen, puppets, puppets, hair, hair" Lin Jiaying gasped tightly, while excitedly holding on to the door frame, shouting to Liu Wei Seeing this, Liu Wei hurriedly, got up and poured a glass of water for Lin Jiaying, waved his hand, and said to Lin Jiaying: "You, don't worry, drink saliva, and speak slowly" Lin Jiaying entered the office and sat on the sofa in the office, took the water brought by Liu Wei, drank it all, gasped for a moment and then said: "Liu Xiansen, let's send it, Transformers are selling well."
Liu Wei nodded, his face was also full of surprise, and said, "You hurry up and say the specific situation."
"Liu Xiansen, we have made one million Transformers this time, including 100,000 high-end products, 200,000 mid-range products, and 700,000 low-end products.
Now that the price of low-end products has been sold to Liu Xiansen, we have sent it" When Liu Wei heard this, he was overjoyed, this is a good start, Liu Wei hurriedly continued to say to Lin Jiaying: "Keep talking, keep talking" "The price of low-end products we give to dealers is 151 pieces, and the suggested retail price is 198 yuan.
Now all of them have been sold, which means that the current turnover of our products is more than 10 million."
When Liu Wei heard this, he got up, laughed and said: "Great, great, now I have the money to make future animations."
Lin Jiaying was naturally overjoyed when he saw Liu Wei like this Then, Liu Wei calmed down from the joy, frowned at Lin Jiaying and said, "I just heard you say that we sell all low-end products, so how about the situation of mid-end and high-end products?"
As soon as Liu Wei said this, Lin Jiaying frowned and said: "Alas, I don't know if there was a mistake in the stepped pricing system back then, when I heard that the price of our high-end products was so high, they didn't even want any of them."
When Liu Wei heard this, he glared and asked: "Why is the price not high, how can the price of the high-end 598 and the mid-range 358 be considered high?"
"Alas, they don't want to be piled up in the factory now," Lin Jiaying said with a frown.
When Liu Wei heard this, he got up and said to Lin Jiaying: "You tell me about the specific situation." ” "Speaking of which, this time our product distributors will also rely on the old relationship with the previous grandfather.
As soon as I heard that the ex-factory price of our products was one hundred and fifty, one by one, I didn't want it.
It was also tied to the scene on the spot, first shipped and then paid, and if it couldn't be sold, it was pulled back, so everyone reluctantly went to distribute the goods But no one wants any of those high-end and mid-range products, no matter what they say, they don't agree, no, it's still pressed in the factory."
When Liu Wei heard this, he frowned and said, "What about now?"
"Now, now they have all paid for it, and they are all urging the occasional goods, but they don't want high-end products yet," Lin Jiaying replied.
Liu Wei got up and stood up, pacing around the office, thinking.
After a while, he stood still and said to Lin Jiaying: "Jiaying, our products have to be raised."
When Lin Jiaying heard this, his body was shocked, and he quickly got up, stared at Liu Wei with a look of disbelief and asked, "What is the price increase, we can't sell it at this price now, and we have to raise the price."
Liu Wei smiled and waved his hand and said: "You sit down first, calm down, listen to me, we sell high-end products not only toys, but also scarcity" When Lin Jiaying heard this, he said to Liu Wei with a puzzled face: "You can tell me more about the scarcity."
Liu Wei also sat down by the way, and said to Lin Jiaying: "Let me tell you this, why do you say those antiques are expensive?"
Lin Jiaying opened his mouth and said: "That natural thing is rare and expensive, my grandfather meant to say back then" As she spoke, Lin Jiaying seemed to realize something, and looked at Liu Wei in surprise.
Liu Wei looked determined, slapped the table and said: "That's right, we are going to sell our products as antiques and collections this time."
"Liu Xiansen, you continue" Lin Jiaying nodded and said to Liu Wei.
Liu Wei explained to Lin Jiaying while gesturing: "If you tell the dealer like this, just say that this high-end product and mid-range product are limited editions, and you will make such a batch of products, and you will not do it again in the future, and there will be no more in the future."
Let them pay attention to highlighting the scarcity of our high-end products when selling, and position our high-end products as limited editions Let people who buy our high-end products realize that they are not just buying a toy, but also a collection Let them appreciate the scarcity and non-renewable nature of this product To put it in layman's terms, it is to sell our products as antiques" Lin Jiaying glared and said, "Lin Xiansen, the routine, the whole routine is so promoted."
Liu Wei smiled slightly and said to Lin Jiaying: "That's right, it seems that you are in the jewelry industry, and you really know about the biggest marketing scam of the diamond century."
"A diamond lasts forever, a diamond lasts forever" It is an advertising slogan of De Beers, the world's largest diamond supplier.
Because of this sentence, there is such a formula: diamonds are beautiful and eternal, and love is beautiful and eternal, so diamond love.
It's ridiculous, it's that ridiculous Diamonds were first discovered because of their scarcity combined with sparkling properties and for a long time only a royal and aristocratic ornament to show off their wealth.
Therefore, it is worth quite a lot.
However, all this changed with the miraculous discovery of a diamond mine in South Africa in the second half of the 19th century The diamond mine produced tens of millions of carats This discovery made those who invested in diamonds completely confused, knowing that if these diamonds entered the market, the value of diamonds would be greatly reduced, and even they could not be sold at the price of cabbage, who would still regard them as luxury goods That's when a genius scammer was born, and this scammer has continued the biggest marketing scam in the twenty-first world to this day The crook was called Rhodes, and the famous De Beers company officially founded him After the emergence of the diamond mine in South Africa, De Beers' company bought the entire diamond mine with all its might, carefully controlling the production of diamonds and monopolizing the entire diamond supply market However, despite this, diamonds will eventually be shipped, and as more and more of them appear, if the people who bought them don't want them anymore and sell them, the price system of diamonds will collapse However, diamonds are not consumables such as food, on the contrary, diamonds are the hardest thing in the world, and the hardest drill bits need to be set with this thing Therefore, it can be said that it is not difficult to sell it without wanting to change hands But for De Beers, if diamonds could be retraded, it would be catastrophic for the company If De Beers wants to stabilize the price of diamonds, it has to let consumers buy it, and then not let them sell it However, how is this possible, but the powerful De Beers company has done just that The solution to this super-difficult problem has given birth to the world's most shameless combination, which is to combine love and diamonds Now, we can understand why, there was that formula before, it was all the result of propaganda After that, De Beers' decision-makers began to spend huge amounts of money on advertising to create what is known as a diamond culture.
Claiming that a hard diamond symbolizes unswerving love, and that only a diamond is an acceptable engagement gift for the first place Through various means of publicity, we carry out overwhelming advertising to strengthen the connection between diamonds and love.
All this advertising money became the light of the blind diamond ring on the bride's hand on the wedding photo In 1950, the Desbill Company put forward the classic advertising slogan: "A diamond is eternal, a diamond is forever" This advertising slogan is a big killer First, men think that only bigger and more beautiful diamonds can express the strongest love, you know, whether male or female in love, IQ is basically equal to zero, for women can not do anything to buy this life's loyal love, you say it is worth it Second, women think that diamonds are a necessity for courtship, if there are no diamonds when proposing, women will not think, there are no diamonds, you are embarrassed to say that you love me for our loyal love, you are not willing to spend this money, you still have the face to say that you love me Third, the diamond represents eternal love, you take it out and sell it, you are blaspheming the blasphemy of loyal love Even if you want to sell it, you can't sell it, because for people who buy diamond rings, expressing their pure love is the most important, a second-hand diamond ring, sustenance is the love of the original owner, not between "us".
However, will marketing stop at this?
Not in the 80s, a larger diamond mine was discovered before the collapse of the Furry Bear Empire However, has the price of diamonds fallen?
No Marketing continues, this time they changed their marketing strategy, emphasizing that although the diamond is small, it still represents noble love, in order to maintain the price of the diamond, the diamond supplier began to concoct a large number of Hangyue standards, what clarity 4C, what carat represents what, is the individual will be fooled by the service staff After that, diamonds conquered not only the wealthy class, but also the lower class, selling the big ones to the rich and the broken ones to the poor t1706231537: