Liu Wei heard Director Zhang say that the price would not be too high, so he laughed on the spot, and said directly to this Director Zhang: "Director Zhang, you are not interesting enough, the production of animation on our frame side has always been a limited consideration of your CCTV side, if you say so, then don't blame us for finding other TV stations." ” When Director Zhang heard this, he thought: "This stinky boy is really difficult, let's stabilize him first."
Saying that, Director Zhang said: "I'll say it in advance, I think that the price that our CCTV can offer, other TV stations may not be able to pay, besides, the influence of our CCTV is not comparable to local TV stations, just in the ratings, it will be a cut behind other TV stations, you kid will choose other TV stations." ” Liu Wei shrugged his shoulders and said: "What can't be chosen, not to mention anything else, is Jiangnan Satellite TV, is it a strong challenge to CCTV now that the country has liberalized administrative control, CCTV also competes with other satellite TV on the same platform, I am a businessman, and I must consider the issue of profit."
Besides, we sell broadcast rights, what the ratings are, if it's not a floating price, it really doesn't matter to us. ” Director Zhang saw that Liu Wei was not in the oil and salt, so he could only say: "At present, the production progress of your animation has just begun, and for the current episode of animation, we can temporarily determine a range."
Liu Wei nodded and said, "Well, it's the so-called sky-high asking price, sitting on the ground and bargaining."
Tell me what the price you can accept. ” When Director Zhang heard this, he knocked his finger and said: "Our basic price of each episode is 70,000 yuan at most, and according to the ratings, with 6% as the limit, every percentage point increase in the ratings, according to the convention, we will also give you 5,000 yuan, more than 10 percent, for every percentage point increase, the price will increase by 10,000 yuan, what do you think?"
When Liu Wei heard this, he rolled his eyes directly and said: "Director Zhang, you are a little unauthentic, that is to say, this price is according to the previous practice, that is, the guaranteed price has been increased by 20,000, and everything else has not changed."
Director Zhang opened his mouth and said: "20,000 yuan is also money, if it is 50 episodes, it will be 1 million, a lot." ” Liu Wei rolled his eyes, this director is really good at bargaining.
Liu Wei opened his mouth and said: "Director, you are really going to reduce the price, let me tell you the truth, my price is much higher than this."
Don't say how fast our company's labor costs are rising now, let's just say that our CCTV side, I am not without attention, because of open competition, the infrastructure is much better than before.
In the past, CCTV's ratings were casually above 5 percent, but now, it can dominate the country with 3 percent.
Of course, this three percent market share is also much larger than before.
In this case, your commission is still at the previous price, I can't say something good, you can't pit me, an old CCTV employee."
When Director Zhang heard it, he was a little embarrassed, but it was that the current situation is really the same as what Liu Wei said, the ratings are declining, but the market share is increasing, if it is calculated according to the price of the previous Transformers, the price of Liu Wei's new animation is not as good as the previous price.
"Eh, hehe, Xiao Liu, I didn't expect you to pay so much attention to the situation of our TV station."
Director Zhang smiled at Liu Wei embarrassedly, "This, we were also negligent, we didn't think about it, how can you say the price yourself?"
Liu Wei thought for a while, this guy is very hard-boiled, he definitely can't agree to the high price, but he can't accept the low price.
Liu Wei thought for a moment and said directly: "In this way, we won't say anything, Director Zhang, you see that we still calculate according to the floating price."
But this time we're going to have to raise the price. ” Director Zhang nodded: "You say, let's discuss with each other." ” Liu Wei opened his mouth and said: "If it is according to my previous requirements, the price of animation should be tripled on this basis, and the minimum of 150,000 for an episode of animation, the ratings will increase by 150 million for every percentage point increase, more than 10 percent, and the ratings will be 30,000 if you increase a little." ” "No, absolutely not, this is impossible, we absolutely can't accept this price" Director Zhang didn't speak, and the person from the program procurement center directly interrupted Liu Wei's words, "This price is not comparable to our prime-time TV dramas, we absolutely can't accept it" Liu Wei didn't speak, and glanced at the director.
Director Zhang nodded and said, "That's right, the price is indeed a bit high, and we can't accept it." ” Liu Wei nodded and said, "I haven't finished my words yet, that's just the plan we determined before."
If you can't accept it, we can talk about it again. ” Director Zhang said: "Then how do you talk about it?"
Liu Wei pondered for a moment and said: "The reserve price is at least 150,000, and this point cannot be less."
"No," continued the director of the program procurement center.
However, before this person could finish speaking, he was directly interrupted by Director Zhang: "Let him finish." ” When Liu Wei heard this, he continued: "The reserve price of 150,000 yuan cannot be less, and our ratings are not calculated according to the previous one, we will raise the threshold this time, starting from 7 percent of the ratings, 7 to 8 percent, 5,000 percent, 8 to 9 percent by 10,000, and 9 to 10 percent by 15,000." 10 percent to 12 percent, 20,000 percent, 12 percent, 40,000 more, you see."
Either way, the higher the ratings, the higher the acquisition price.
The difference is the magnitude of the increase.
Liu Wei's plan, the ratings are not higher than 12%, and it is definitely not as big as the profit obtained by the previous method, but if it exceeds 12%, the profit will be great.
Director Zhang and the staff of the program procurement center glanced at each other, whether it was Director Zhang or the director of the program procurement center, they all felt that Liu Wei's price was not cheap.
Liu Wei looked at the two of them and didn't speak, waiting for the two to reply.
After a while, Director Zhang said: "This amount is not small, we need to discuss it, you see, let's talk about it here today, and then we can call you after we finish the discussion."
Liu Wei nodded and said, "This is no problem, we will wait for you."
However, Director Zhang, you should hurry up, we are still ready to contact other TV stations. ” "You're so flustered."
Director Zhang said with a smile, "It's only one episode at the moment, don't be so nervous, besides, we CCTV have signed an agreement with you, and we have priority for CCTV to acquire your company's works." ” "There's no way, the financial pressure is high, we have to survive first," Liu Wei said with a pretended to be depressed. t1706231537: