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Chapter 282: Promotion Strategy


Chapter 282 After dinner, Liu Wei accompanied Duan Linlin and Liu Huanxin to watch TV for a while.

Duan Linlin chatted about her trivial things at school, and Liu Huanxin stared at the cartoon on the TV.

Liu Wei talked about his work on the side of Frame Mei, and when he spoke, Liu Wei felt that time flew by.

The two settled Liu Huanxin and prepared to go to bed.

During this period of time, before Liu Wei went to sleep, he was half-lying on the bed, and then, hehehehe, laughing, Duan Linlin was already surprised.

As usual, Liu Wei went to bed, half-lying on the bed, and closed his eyes.

But this time it's not the anime to watch, but the manga to watch.

The manga is no more intense than the anime.

However, unlike anime, manga needs to turn pages.

Duan Linlin and Liu Wei sat at the head of the bed, and Liu Wei's hands began to be dishonest, constantly touching back and forth.

Liu Wei's hand touched Duan Linlin's body.

At first, Duan Linlin thought that Liu Wei was a prelude to doing something, so she ignored Liu Wei, closed her eyes and waited for a pleasant arrival.

Who knew that Duan Linlin had waited for a long time, and the imaginary storm-like ravages had not come.

Duan Linlin was a little puzzled, seeing Liu Wei with a smile on his face, constantly touching his lips with his hand and then making the same action as turning a book, Duan Linlin's face was red, a little annoyed and angry, she picked up the pillow and smashed it at Liu Wei.

Liu Wei was smashed by the pillow, opened his eyes suddenly, looked left and right, and quickly looked at Duan Linlin again, and asked, "What's wrong, what's wrong?"

Duan Linlin pouted and said unhappily: "It's not like I'm happy to sleep."

As he spoke, he drilled into the bed with emotion and anger.

Seeing this, Liu Wei hurriedly turned off the interface in his mind, got into the quilt, reached over to hug his daughter-in-law, and hurriedly coaxed: "What's wrong with my daughter-in-law, why is it so atmospheric, it's not right to come to relatives, I'm not right."

Duan Linlin turned her back to Liu Wei and did not speak.

Liu Wei looked at his daughter-in-law like this at this time, I don't know why, the desire came up.

He smiled, stretched his head to Duan Linlin's neck, and blew hot air into Duan Linlin's ears.

It didn't take long for Liu Wei to feel that Duan Linlin's breathing was a little heavy.

He smirked.

At this moment, the whole room is full of spring, and the laughter of the two people is endless.

On the second day, Liu Wei whistled and arrived at the company with a spring on his face.

All the way to the office, everyone said hello.

Back in the office, Liu Wei began to deal with the things that had been delayed yesterday.

Signing of theme park projects, expansion support for the online business department, signing of contracts for the second round of broadcast rights of Cat and Mouse, and signing of various overseas copyright agency contracts.

After reviewing the documents, Liu Wei stretched his waist and continued to read the cartoon of the slam dunk.

Seeing this, Liu Wei forgot the time to eat again.

It wasn't until the afternoon that Liu Wei finally finished reading the comics.

Liu Wei turned to the last page, and finally, the conditions for unsealing the next anime came out: Animation World Magazine became the No. 1 animation magazine in China, and relied on the sales of a single copy of the Slam Dunk comic book to exceed 5 million copies.

Seeing this condition, Liu Wei nodded.

This condition is not difficult to achieve.

At present, the comic versions of Transformers and Cat and Mouse, which are serialized in anime, have made the animation world the No. 1 animation magazine in China, which is half of the condition.

However, 5 million in a single volume is indeed a bit difficult.

At present, the sales of the anime world are almost stable at more than 900,000 copies, and it has not yet reached 1 million copies.

This time it will be more than 5 times higher.

It's not easy.

However, although it is not easy, it is not incomplete.

This era is almost the most popular era of magazines in China.

The Internet is in its infancy, but it is not yet widespread.

Smartphones have not even appeared.

People pass the time, get advice, or give opinions, except for newspapers and magazines.

And the animation magazine can be said to have just started in China.

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Prior to that, only one comic magazine was published.

However, the magazine is not aimed at teenagers, but rather people who are a little older and have some status.

Most of the content published and submitted to this comic magazine is about current affairs, or discussing human nature, etc., and occasionally some humorous magazines, which generally contain a certain meaning.

The magazine's natural audience is not going to be teenagers like the anime world.

The anime world is mainly based on serialized graphic stories, and the theme of the story is either hot-blooded or funny, or warm.

Under normal circumstances, the stickiness of subsequent subscriptions is increased through the form of serialized anime.

However, it is precisely this factor that makes it difficult to acquire users in the early stage.

Although the anime world is currently subscribed to almost 1 million thanks to the efforts of all aspects, the gap is still very large compared with those chicken soup story magazines such as Yilin and Readers, and the magazines that sell tens of millions of copies.

Liu Wei rubbed his temples and thought about how to promote it.

The first is the online channel.

Advertising on video sites and community forums is definitely going to be done, and this piece is a long-term process.

However, after all, the base is somewhat small, and at present, there are almost more than 20 million users who have applied for QQ numbers in the entire Huaxia.

This number is not small, this number covers almost all the number of netizens in Huaxia.

In other words, the basic staff already has a QQ number.

A significant portion of this population is high-income people.

However, these are not the main advertisers in the anime world.

Advertising through this channel is mainly aimed at students who come to Internet cafes to surf the Internet.

These are the main people who buy the anime world.

Then there's the TV commercial.

In this part, Liu Wei really hasn't done this kind of advertising on TV before.

One of the characteristics of TV advertising is that it covers a wide area, but it is not very targeted.

It's a good way to advertise some daily necessities or durable goods on TV.

But this magazine is indeed a bit cost-effective.

In other words, the best way to advertise magazines is through popular magazines and newspapers.

For one, the target audience for reading newspapers and magazines is about the same.

Second, some magazines have a lot of loyal customers, and advertising on these magazines can increase conversions.

Of course, in addition, Liu Wei is also ready to promote it in schools in the form of local pushing.

Young people, have time, love comics.

Basically, students basically have these conditions.

If it is promoted in the form of local push, the pertinence is the strongest.

But before you do these things, the most important thing is to draw the animation, without the animation, everything is in vain.

Thinking of this, Liu Weipo couldn't wait to take out his paintbrush, took out a pile of white paper, took out a pencil, and began to draw the comics of the slam dunk master in his mind page by page. t1706231537: