Kong Yingda felt that pie had fallen from the sky, got up suddenly, and said excitedly, "It's free, you're not joking" Of course Zhang Chao wouldn't joke with Kong Yingda, he had carefully considered it for free, this book has a total of thirty volumes, and it is impossible for Kong Yingda to come up with thousands of yuan at market prices.
But this book is really good, written with heart.
In his view, this book is not just a book that summarizes the versions of the lectures of the predecessors and speaks on behalf of the saints.
And one of the virtues of this book is his exegesis.
Explaining the meaning of words in popular language is called discipline, and using contemporary language to explain ancient language is called precept.
After all, the Analects is a work of the Warring States period, and it has been nearly a thousand years by this time.
For a long period of time, some words that were commonly used in ancient times may not be used in later generations and are therefore difficult to understand, or a certain meaning of a word may not be used in later generations, and it is easy to cause mistakes.
In addition, it is necessary to explain the meaning of the text, including analyzing the sentence reading, as well as examining famous objects, canonical systems, citing historical facts, etc.
Exegesis is equivalent to a thorough interpretation of a classic, so that future generations can understand it more easily.
Kong Yingda's precept is very auspicious and correct.
Zhang Chao plans to print this book and sell it himself, if it is in the future life, he will have to give Kong Yingda a copyright fee, and he must have his authorization to print the book and sell it.
But now there is no awareness of this copyright, but Zhang Chao still plans to give him some money.
"I want to sign a deed of authorization to allow you to engrave and sell my book."
Kong Yingda felt that of course there was no problem with this, this still needed authorization, and did it need to sign such a formal contract "As long as you and us make this contract, we will also give you a copyright fee of ten cents for every book sold."
Zhang Chao smiled and said to Kong Yingda, give ten cents for a book, which is not much money, but it is a gimmick.
Even if you sell a thousand copies, you only give ten dollars.
But after all, the author was given money, and when this spreads, it is estimated that many people will want to print the book.
Of course, not all books are treated like this, just like later publications.
If you have a good book, people will buy your copyright.
But if you're a mediocre book and you want to publish it yourself, then you'll have to pay for the pages.
Kong Yingda doesn't care about ten cents for a book, he cares yes, he can print a book without paying.
"I can sign a contract at any time, how long will it take to get the book" "You can sign the contract now, and after the contract is signed, I will arrange for the manuscript to be written, and in about a month, you will be able to see the new book.
During this time, we need you to confirm your manuscript and check it when we publish it. ” "The book is printed, can I ask for a few more sets?"
"Of course you can, then you can tell as much as you want, and we will give you some preferential prices."
Zhang Chao can give free printing books, but he will not give books for free.
The printed books are all to be sold, and Kong Yingda, the author, also has to spend money to buy them, at most they are cheaper.
In fact, the cost of Zhang Chao's printed books is not high, the cost is mainly paper, ink, wood, and then the labor of writing, engraving, printing, and binding.
Engraving is more time-consuming, but the cost is not as high as that of paper.
Now the Zhang family is a group of apprentices, and the carving fee is very low.
Only paper and ink have to be purchased and processed from outside, which is more expensive.
Zhang Chao has always asked for thousands of copies to be printed, also because the more the number, the cost of writing and making plates can be reduced, and secondly, it also saves the time of plate making.
From writing to engraving, the cost of making a book is about 30,000 yuan, with an average of 70 pages, which is equivalent to about 500 yuan for one edition.
If you make a set of plates and only print one set of books, the cost of the engraving will be more than 30,000 yuan, which is very expensive.
But if ten sets of books are printed, the cost of one set of engraving is only more than 3,000, if 100 sets are printed, the cost of one set of engraving is only more than 300, and if 1,000 sets are printed, the cost of engraving is only more than 30.
And to spread it out to each edition, printing 1,000 sets of books is equivalent to the cost of only half a penny for one page.
Coupled with the labor cost of paper, ink, and other links, that is, more than one article, printing a thousand books, the average cost of a volume is about 70 yuan.
Therefore, Zhang Chao dared to discount to four yuan per page, and a volume was only more than 200 yuan, and he still had three times the profit.
Compared with hand-copying a thousand dollars, less than a third, or even only a quarter.
But Zhang Chao is still very profitable, thousands of copies are printed, and his real cost is less than 100 yuan for a book, and even if it sells for 70 yuan, he will not lose money.
His carver cost was the lowest, and no one competed with him now, so he trained his own carvers.
The same is basically true for all other processes, with a large number of apprentices being semi-skilled, making labor costs very low.
And the ink is now made by Zhang Chao himself, and the worst coarse loose cigarettes bought from the ink shop are much cheaper to make and process by himself.
The only cost that can't be reduced is paper.
Zhang Chao already plans to buy a few paper mills by himself, or find a way to build a few paper mills by himself, so that the cost of printing books can be reduced again.
Ten volumes, 1,000 copies, were printed, and the total cost was about 700 copies.
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Zhang Chao sells four or five guan a book, and a thousand sets is four or five thousand, and if he sells well, he can achieve five times the profit, and he can earn at least three thousand guan.
Giving Kong Yingda, the author, 10,000 yuan, is too trivial.
Kong Yingda couldn't wait for Zhang Chao to draft a contract, and then signed the contract, in duplicate.
Holding his own copy and looking at Zhang Chao's signature on it, Kong Yingda finally breathed a sigh of relief.
In another month, his manuscript will be able to become an engraved engraving book.
Especially when he heard Zhang Chao say that he would print at least 1,000 copies, Kong Yingda became more and more happy.
It's not that I'm happy to get 10,000 yuan, but I'm happy that my book can spread quickly.
"Please also ask Dr.
Kong to write a title for the book, and then we will directly use your words to make the cover engraving."
"Commentary on the Analects, this name is a bit ordinary, let's change it."
Zhang Chao said with a smile on the side.
"In other words, it should be called the Analects of the Analects or the Analects of the Analects" "I think you might as well call the Analects Justice.
After all, your book is not just a exegesis, you are a new version of the Analects. ” "Analects of Justice."
Kong Yingda read it a few times, and she also thought it was good.
"Then use that name."
With pen and ink, Kong Yingda wrote down the four words of the Analects of Justice, and left his name next to it and stamped it.
These, Zhang Chao plans to directly engrave them as covers in the future.
Zhang Chao asked Kong Yingda to write a few more pairs of words by the way, which can be regarded as a free gift for himself.
Putting down the pen, Kong Yingda was still a little skeptical, "Can I really get a new book in a month?"
"It's almost time in January, at least the engraving is out at that time, and we will print it volume by volume, and the first volume is guaranteed to be printed within a month.
Now the question is when your last twenty volumes will come out. ” "I will definitely rush the manuscript when I go back, and strive to finish the last twenty volumes as soon as possible."
"Don't be in a hurry, you take your time, you must write well, but you can't be in a hurry to let the quality of the book deteriorate for a while."
Lu Mingde was also itching to watch on the side, he is also a generation of Confucianism, and of course he also has his own works.
Lu Mingde has also been compiling books over the years, including plans to annotate the Confucian classics and prepare to write a set of classic commentaries, which are planned to have 30 volumes, but only a part of them has been made so far.
In addition, there are also manuscripts such as Zhou Yi Note, Zhou Yi Jianyi, and Yi Shi Wen.
Now that he saw that Kong Yingda's Analects of Justice would soon be engraved and printed, he couldn't sit still.
"San Lang, I also have a few books in my hand, and I want to print them, I don't know if it's okay."
"Dr.
Lu can bring the manuscript, and if we think it is suitable for publication, we will give you the same conditions as Dr.
Kong.
But if it's not very suitable for distribution and sale, then we can only accept custom printing. ” "What is custom printing?"
"Custom printing, that is, you have to pay us for the layout and printing, and we are only responsible for printing the book.
You have to buy the printed books at full price. ” "Then how much does this custom print cost a roll?"
"It's not cost-effective to print one volume, and we recommend printing at least 100 copies."
A set of engravings is also required to print one set, and a hundred sets are also an edition, and the ten volumes of books alone require three or four hundred copies, and the printing of a hundred sets of books, plus paper and ink labor, requires a total of six or seven hundred.
The main reason is that paper is also relatively expensive, 100 sets of ten books, and tens of thousands of pages of paper.
"One hundred rolls."
Zhang Chao also has to make money, a roll costs seventy yuan, and he receives one hundred yuan, which is very cheap.
Lu Deming was a little staggered when he heard this, his classic commentary was going to be written in thirty volumes, if it could not be published and distributed, and could only be customized, wouldn't it be three thousand "I'll go back and get the manuscript right now and show it to Saburo."
Zhang Chao felt that Lu Mingde's book should be no problem, after all, this fame is there, the great Confucian who has been famous since the Sui Dynasty, and now he is a doctor of Guozi and a bachelor of the Qin Wangfu Literature Museum, and his book will definitely be sold when it is printed.
However, for other books of Confucian scholars who were not well-known, Zhang Chao still decided that they could not print them casually, unless they paid for them.
One hundred times to print a volume, Zhang Chao will not lose money.
Maybe you can get a journal out by yourself, similar to an academic journal, similar to a newspaper and magazine, and print it every half month and a month.
Accepting contributions from these literati and Confucian scholars, it is also possible to serialize the works of these people.
However, if you don't pay the manuscript fee, you have to collect the layout fee from them, and at the same time, Zhang Chao can also advertise to businessmen in the corners and corners, and then collect an advertising fee.
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Not to mention how much to print, it's no problem to print a thousand copies and sell it, one issue is equivalent to a book, dozens of pages, 10,000 words, the cost is about 100 yuan, and the cost of a copy is about 100 yuan.
Chang'an City is so big, and it is the capital, Zhang Chao believes that a thousand copies should have a chance to be sold, after all, it is not a daily, but a monthly or semi-monthly.
In addition to these Confucian classics and other academic articles, you can also publish some geographical observations, legendary allusions, or add some current affairs and important news, which should be very novel and unique.
Selling pages to Confucian scholars, selling advertisements to merchants, and finally collecting money from readers is a good thing to make money and influence at the same time.
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