Life in the countryside is still very fulfilling.
Zhang was seriously ill, and although his health was already well, he did not go to Hebei.
At the beginning, the prince said that when he was well, he would go to Hebei again.
Now Zhang Chao just didn't hear this, he went to Bailu Academy in Zhangjiagou to give lectures occasionally, and spent the rest of his time taking time to write about Zizhi Tongjian.
Then he was preparing his own magazine, Datang Half Moon Talk.
The initial name is this, and it is planned to be issued in half a month.
In order to make the magazine really semi-monthly, Zhang Chao plans not to use engraving, but movable type.
The first issue of Datang Half Moon Talk must have at least one or two thousand words, but with so many words, it must be at least hundreds of pages.
If it's engraving, it's hundreds of layouts.
In half a month, it is necessary to prepare the manuscript, write the engraving and printing, which is an extremely heavy task.
The most important point is that if it is an engraving, then after printing once, the engraving plate is useless.
It's not like printing a book, engraving a set of editions for a set of books, and saving it this time after printing, and it can be printed next time.
But Banyuetan, in Zhang Chao's positioning, belongs to a periodical, and will have current affairs and news, to put it bluntly, it is actually a newspaper.
Of course, it is impossible for such a journal to be printed today and reprinted next time.
If you have to carve a set of hundreds of editions in half a month, and only print a thousand copies, you have to get a set every half a month, and it will be invalid after printing, and Zhang Chao can't afford it.
Even if thousands of copies are sold, printing a set of engraving plates will make a profit, but every time you have to engrave plates, it is too labor-intensive, and it is useless and wasteful to print once.
Zhang Chao thinks it's better to use movable type.
Although movable type also has many disadvantages, such as the clay movable type is easy to crack, the wooden movable type is easy to swell when exposed to water, and the height is unequal.
But the advantages of movable type are also obvious, to get a complete set of movable type, maybe you have to engrave 10,000 or 20,000 characters.
However, there are only two or three thousand words commonly used, and these words are more engraved, and the rest of the words that are not commonly used can be carved less.
Of course, the most important thing is that these movable types can be reused.
After this time, the typesetting is printed, and it can be printed in the next issue.
As for the effect of movable type is relatively dull, there may be different handwriting and ink, etc., which is not a big problem.
Periodicals are not classics.
However, whether it is wooden movable type or copper movable type, this makes Zhang Chao a little hesitant.
If you put on the movable type, you need a lot of copper, and you have to build a mold, which is more difficult than the wooden type, but the copper type is more durable, and it will not expand when exposed to water like the wooden type, and it is not easy to be damaged.
However, there is also a problem with using copper movable type, and a special ink must be studied, otherwise, the current printing ink is not easy to hang on the metal.
Zhang Chao decided to brainstorm ideas.
He called his three assistants, Ma Zhou, Cen Wenwen, and Sun Fujia, and called the master of the printing workshop, Ke Baye, and Zheng Lao, the carpenter.
"I'm going to publish a book, not the traditional ones, but a semi-monthly issue, with a different content in each issue.
There will be several different sections in the first phase, such as current affairs, economic justice, people's livelihood, humanities, entertainment, finance and so on. ” Ke Baye's two old craftsmen didn't care much about this, anyway, it was just to print books, and printing books was just to engrave plates.
As for what to print, they don't care much and don't understand.
But Ma Zhou's eyes lit up when he heard it.
This is a completely different book, it is printed every half a month, and the content of each issue is different.
What excites them the most is the content of the book that Zhang Chao said, not only the scriptures, but also current affairs news, and people's livelihood entertainment.
Although what Zhang Chao said is not very detailed, they already have their own imaginations.
This is a book that is truly different.
"Does current affairs refer to the publication of some decrees of the imperial court in books?"
Zhang Chao smiled and nodded, "Yes, for example, what is the current affairs at the moment, it is the Jianghuai Fu Gongqi rebellion, it is the Turkic invasion, and the imperial court sent troops to fight."
This is current affairs, news and news.
We can write articles about recent news and current events, and then print them in books, and we can even write some comments on these current events.
For example, we strongly condemn the Turkic treachery and transgression of our borders, such as condemning the rebellion of the Fugongyi. ” Cen Wenwen was surprised, "Then wouldn't this become a discussion of current affairs" As an official, Cen Wenwen is very aware of the importance of public opinion, and any dynasty will not like the people to discuss current affairs, let alone the people to criticize current affairs.
The Tai students of the Han Dynasty liked to do this kind of thing, and the court hated it very much.
If they hold a Datang Semi-Moon Talk, not only publishing current affairs news, but also publishing comments, this is not very good.
Zhang Chao cast an admiring gaze at Cen Wenwen, worthy of being a person who can become the prime minister in the future, this brain is turning fast.
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"We comment, but we don't comment randomly.
For example, we can condemn the treachery of the Turks and the great rebellion of the auxiliary princes, but we cannot comment on the actions of the imperial court, we will not comment on it. ” Although this approach is a bit cowardly.
But in order for this half-moon talk to stand firm and continue to be held, there are some lines that cannot be touched.
If you cross the line, you may not be able to keep it.
He started this journal to expand his fame and make money.
It's not for death, and if it is made into a book of death, there is no way to make it.
"In addition to current affairs news, our journal will also publish some other content, such as commentary on scriptures and meanings, and dialectics.
It also publishes some poems and songs, and even novels and essays. ” "So what is this economy and people's livelihood?"
It is related to life, such as the imperial court building roads and bridges, or often closing the warehouse to release grain and collect grain, and the imperial court and buying.
In addition, there is tax adjustment, or such as tax exemption, reduction of Yao service, etc., which can be related to people's lives.
In addition, there are tariffs, prices, etc., which are also people's livelihood.
For example, now, Chang Ping has stopped releasing grain, and the major grain stores in Chang'an have begun to rise grain prices, etc., which are all people's livelihood economy. ” "We print these in books, so that those who read our half-moon talk can understand the things of the world without leaving home."
Sun Fujia and the three of them were all nodding, and Zhang Sanlang had a big heart.
The book gave him a mixed feeling, but it was close to the moment, and he thought the ideas were good.
If there was such a book, he would definitely subscribe to every issue.
It's nice to look at the latest current news, look at the latest works of literati, and look at the prices in various places.
"But half a month to make a book, but also engraving printing, are we too late?"
Ma Zhou is still familiar with the printing of books in the printing workshop, and it is difficult for him to imagine how he can get in time for half a month.
"It's really too late for normal engraving, and the cost is too high and wasteful."
Zhang Chao nodded, and then said to Ke Baye, "Therefore, I plan to use movable type for printing." ” "Movable type" "Movable type, that is, we no longer carve the whole version, but change to carve one word by one.
Then we use the movable type, we type it as needed, and after printing, we classify it so that we can use it next time. ” "This" Ke Baye, the old master, was shocked by Zhang Chao's thoughts.
Sometimes, in fact, it is just a layer of window paper, but no one pokes it in the mindset.
Now Zhang Chao has pierced this layer of paper at once, and everyone has seen the scene outside the window.
"In fact, you can think of movable type as a seal, and a plate is equivalent to arranging many seals together, fixing, isn't it a carving?"
Old carpenter Zheng was surprised, and thought carefully about the problem of craftsmanship.
"That's fine, but if you engrave movable type, you may need to engrave a lot of words."
Ma Zhou thought of a problem, movable type typesetting is not like engraving, directly according to the manuscript lettering.
Movable type must be prepared in advance, and it is not possible to engrave it temporarily, nor can it be engraved only according to the manuscript.
And if you engrave all the words, there will be a lot of words, especially in an article, there may be many words that are used repeatedly, which requires carving multiple words for backup.
"All the words are only a few thousand words, and there are only one or two thousand of them that are commonly used.
Even if we engrave ten or twenty commonly used words, it is only one or two thousand words, plus a few sets of words that are not commonly used, and fifty thousand words are enough. ” 50,000 words sounds like a lot, but it's only equivalent to two or three hundred editions, but it can be reused.
"I'm just thinking about whether to use wooden type or copper type."
Ke Baye gave professional advice, "You can try wooden movable type first, and then make copper movable type when you get the experience of wooden movable type printing." ” Lao Cheng's suggestion, Zhang Chao gladly adopted.
"Okay, now ask Master Ke and Master Zheng to prepare wooden type."
"King Bin, the three of you are responsible for the content of the half-moon talk, writing current affairs manuscripts, writing reviews, asking famous literati in Chang'an to make appointments, and exploring market prices, etc., in short, the content must be substantial, and it must be true."
Ma Zhou nodded, "What about you, San Lang?"
"I, I'm in charge of the final review.
In addition, I have to contact the merchants of Chang'an City. ” "What to do with a businessman" "Pull ads" Ma Zhou knows the meaning of advertising, but they need advertising this half month, and they don't need to find businessmen.
"This advertisement is not to go to the businessman to advertise, on the contrary, it is to let the businessman come to us for half a month to talk about advertising."
"Advertising books for businessmen" is simply subverting the inherent concept of several readers, businessmen are just cheap business, readers have always been high, books have always been sacred, they publish books, why should they advertise businessmen "Because of the money."
Zhang Chao was blunt.
"We advertise to businessmen and get advertising fees, and businessmen use our semi-monthly talks to get promotional influence.
Take what you need from each other, ladies and gentlemen, with this advertising fee, then our semi-monthly talks can be sold cheaper, so that more people can see it, isn't that a good thing?"
A 100-page periodical, normally engraved and printed books, even if it starts from 1,000 copies, it costs four or five hundred dollars.
This price is not cheap, Zhang Chao hopes that the fire that Banyuetan can sell can be seen by more people, but two copies a month will cost thousands of dollars, even if there are more rich people in Chang'an City, but it costs more than a dozen subscriptions a year, but I am afraid that there are not many people.
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Therefore, Zhang Chao hopes to lend businessmen to advertise and pull more advertising fees, so that the cost can be reduced a lot.
You can use this advertising fee to reduce the selling price of Half Moon Talk.
If the half-moon talk becomes a book of 200 texts, or even a copy of 100 texts, or a copy of 50 texts, Zhang Chao believes that more people will definitely be willing to buy one copy.
Well, if the sales volume exceeds 1,000, or even 2,000 or 3,000, then the influence of Banyuetan will definitely be greater.
At that time, Zhang Chao will be able to charge higher advertising fees and make more money.
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