In this era of big media social networking, the commercial use of media public opinion can be roughly summarized into two points.
First, win the hearts and minds of the people and get money.
Second, stink competitors.
Shen Guotao can rise in Weimo, and he is naturally well versed in this law, and he has played this law to the fullest and reached the peak After completing the original accumulation, Shen Guotao founded Qingmao Group, and since he has become a high-end and high-grade figure, the means and tricks used can no longer be as ow as before.
After all, if you want to develop for a long time, you have to rely on word-of-mouth and fame.
On the one hand, he actively participates in various public welfare and philanthropic undertakings, and attaches great importance to cultivating his reputation.
For example, in some major natural disasters in China, he not only generously donated money and materials, but also organized medical teams to go to the disaster area for rescue, and even issued an announcement that the people injured due to the disaster can enjoy free treatment in the medical institutions under the Qingmao Group.
Such a wonderful live advertisement immediately made him and Qingmao Hospital's fame reach its peak, that is, during that period of time, Qingmao Group's medical institutions began to bloom all over the country, and the business was thriving, perfectly interpreting a classic business case of bleaching ashore.
Compared with the later financial resources, that charitable donation is simply insignificant, as for the free treatment of the injured people, it is some fractured skin trauma, which can cost a few dollars However, at least they have really benefited the masses of society, and it is understandable to spend money to buy fame.
But on the other hand, the things he did were really filthy and despicable to the extreme.
If you want to grow and develop yourself, you can't forget to fight your competitors.
The opponents of private medical care are undoubtedly the public hospitals that occupy the main body of the medical market.
Shen Guotao is very smart and knows that there is no hope of fighting for resources and strength, so he adopted the cheapest and most effective method: to stink public hospitals Qingmao Group has two core departments, one is the legal department specializing in litigation, and the other is the public relations department.
It can be said that more than half of Qingmao Group's annual budget has to be smashed in this department.
This department is not just responsible for advertising, the elite of the marketing world is always looking for ways to discredit public hospitals.
Fabricating medical malpractice, distorting the truth, creating doctor-patient disputes, exposing medical corruption, in short, as soon as negative news about public hospitals breaks out, they will be like flies that have discovered corrupt flesh and blood, and they will pounce on it with all their might, and even if there is no problem, they will definitely be able to cause a big problem If you go to the public relations department of Qingmao Group any day, you will definitely find some conscientious staff, sitting in front of the computer searching for news about competing public hospitals, and perhaps some people are immersed in writing and planning copywriting about the shady scenes of public hospitals.
Of course, this is indispensable to the promotion of major media, and many of them can not only rely on this kind of news to attract attention, but also receive public relations fees from Qingmao Group, which seems to constitute a chain of black and gold interests In short, in the original novel world, most public hospitals have long been notorious, but public hospitals do not have public relations departments, and the lagging institutional system is directly exploited by the cunning and powerful capital force.
In this context, Shen Guotao seized the opportunity, spent a lot of money to dig up experts from public hospitals, grabbed medical resources, and then relied on the state's policy support for private medical undertakings, for more than ten years, private medical groups led by Qingmao Group have occupied half of the domestic medical market It is worth mentioning that after countless mergers, reorganizations and financings, the equity structure of Qingmao Group is as complex as that of Fenghua Group, but their shareholders are very united, because these shareholders are basically fellow villagers of the Shen family clan or the ancestral hometown of the Shen family At this moment, hearing Shen Guotao use this history as an example, Song Shicheng understood that this old fox wanted to use these old tricks to make a big hole in the public pension system However, Shen Guotao did not disclose his specific plans, and then changed the conversation and talked about the Mutual Aid Foundation.
"The professional manager you hired, Dou Bin, I learned about it, and his brain and ability are still good, but I always feel that this guy's mind is not right, and he can't be on the stage, and he is always an outsider, if you want me to say, it's better to stuff a few more henchmen into the past, which can not only strengthen operation management, but also help strengthen our control."
Shen Guotao mentioned it casually, and then took the cigar and lowered his head to sip slowly.
Song Shicheng sneered when he heard it, what kind of scheming is not right, not on the stage, to put it bluntly, it is not that he wants to install his cronies This old fox really couldn't resist his greedy desires, and just a few days after he became a shareholder, he wanted to put his hand in.
It's just that Song Shicheng doesn't have the right to refuse, after all, the management of any large and small enterprise needs some personnel who represent the interests of shareholders, otherwise the rights and interests of others cannot be guaranteed at all.
After thinking about it for a while, he still decided to delay the army: "I have also taken this into account, except that Junshi Fund has no intention of interfering in the operation, your side and the Mu family, more or less, should send people to participate in the decision-making and operation of the management, otherwise, you can go back and recommend a few capable people to come over."
When Shen Guotao raised his head again, his face showed a satisfied look, and he smiled: "It's already a family, the people I recommend are not all my own family, but I still have to take a preventive shot, if you recommend someone to come over, you can't agree so happily, you know, their family's strength is too strong, so strong that even our two families may not be able to carry it, not to mention, their family is still betting at both ends, it is difficult to guarantee that they will not help the Ma family calculate us."
Regarding the Mu family's shareholding, Li Dongsheng, Sun Shuyang and Shen Guotao were informed before the wedding, and they were unanimously agreed.
Everyone can see very clearly that the Mu family's position in the financial industry is unprecedentedly strong, and no one wants to set up such a big enemy, let alone see the Mu family turn against the rival Ma family.
Even if it doesn't work, you have to find a way to keep the family neutral "I remember that, but in my opinion, for a short time, they will only watch from the sidelines."
Song Shicheng still trusts Old Man Mu very much, although he is very domineering and slippery, but at least he has a straight temper, if he wants to scare people, he will directly show his sword and gun, and he doesn't care about any conspiracy at all.
On the contrary, it is this cheap old man who needs to be watched out for the most "Even in the long run, they may not have different intentions, after all, the Huishengtang platform will only get worse and worse, and it will not become a climate at all."
Song Shicheng analyzed very firmly.
Shen Guotao nodded and acquiesced, at present, the Huishengtang platform has indeed fallen into an extremely unfavorable predicament.
Not to mention the recent donation fraud incident, which caused the reputation of Huishengtang to plummet.
Moreover, now even Ye Tian, the person in charge of the platform, is already in prison.
It is said that the three brothers of the Ma family have all lost trust in Ye Tian, and if they were not worried that changing the commander in the initial stage would cause more trouble, they would have been deposed a long time ago.
If we continue to follow this trend, even if the Ma family has the advantage of an Internet port, it will be difficult to save the situation Moreover, Shen Guotao always felt that Song Shicheng seemed to have a plan to continue to hit the Huishengtang platform It's just that this increasingly unfathomable son-in-law, Rao is a generation of heroes Shen Guotao, has gradually become incomprehensible.
It's a pity, I knew that this was the case, I should have married my eldest daughter in the first place, at least I could help myself monitor the movements of the Song family, and then help myself swallow Fenghua Group.
And now the simple-hearted little daughter Shen Guotao is still difficult to count on for the time being.
Suddenly, Shen Guotao seemed to think of something interesting, and laughed loudly: "I heard that although Ye Tian was sentenced to probation, he had to go to the community nursing home to volunteer every week, but it was the eagle dog of the Ma family, and he fell into this field, Ma Jinbiao's heart is also big enough, I am going to send two reporters to interview them at that time, and help them publicize it, the person in charge of the Huishengtang platform will go to receive community corrections, I will see where their faces go this time."
Song Shicheng smiled.
As a result of Ye Tian's verdict, he listened to the hammer's report at the wedding banquet.
Losing the aura of the protagonist, Ye Tian is essentially no different from ordinary people, this time of repentance and hard labor must be unavoidable, and then, even if you don't have to think about it yourself, you can easily eradicate this henchman It's just that Shen Guotao's next words made him pay more attention.
"The community nursing home is good, it's just what I want."
Shen Guotao took another puff of his cigar, and his gloomy face was hidden in the thick green smoke t1706231537: