The younger brother's business is his own business, and this is the principle of Su Yi.Even though she is not paid now, she still shows great enthusiasm for the ice cream shop that is being prepared.At this time, she was holding a few photos in both hands, her eyes flashing, revealing a hint of hesitation: "Xiao Ze, are you really going to do this?"
”It turned out that the photo in Su Yi's hand was taken by Su Ze with her digital camera in front of the DQ Ice Queen store a few days ago, and there are photos from all angles.This time, Su Yi officially believed that his younger brother opened an ice cream shop and that the unknown female netizen had nothing to do with it.He took pictures in front and saw female netizens behind."
Of course."
Su Ze nodded seriously, "There is a ready-made path to take, why do you have to explore it yourself?"
However, when the time comes, you can ask the design company to add some snowflake patterns to the icon and store decoration to add a little artistic conception effect.On the basis of imitation, we still need to be a little new. ”"By the way, have you figured out the brand name?"
Su Yi thought of another key question.The brand name and the registered company are two different things, and Su Ze Capital Injection Company uses "Linzhou Lakeside Catering Co., Ltd.", but it is impossible to apply it to the brand name."
I thought about it before I came."
Su Ze smiled slightly.Not long ago, he took out his wallet from his pocket and took out a single photo that Ouyang Xue had given him.On the photo, Ouyang Xue had a shallow smile on the corner of her mouth, as charming as a hibiscus out of the water, and Su Ze looked at it in a daze for a long time."
Our brand name is 'IcePrincess' in English, abbreviated as 'IP', and the name is 'Ice Princess'."
Ice Princess is the common ID name of Ouyang Xue's game and QQ, and it suddenly appeared in his mind at a certain moment."
The queen is dying, and the princess is in the prime of her youth, so she should take her place."
Su Yi, as a female student, habitually began to think after hearing this name, "Your ambition is not small, but both brands carry the word 'ice and snow', are you okay?"
”Su Ze snorted coldly and said with some disdain: "DQ's English name is DairyQueen, and the correct translation should be Dairy Queen."
There is not the slightest resemblance between the two companies, either in English or in English.They translate their own nonsense, it's my business!
”Shameless!
However, it is also necessary to be a successful businessman.The English translation of names is also a science, such as the translation of googel into Google, which embodies the essence of this.In the same way, the translation of DairyQueen also brought the concept of stealing to the fullest, the original milk queen is not only ugly, but also awkward, and after translating to the ice queen, I feel that this grade has gone up all of a sudden."
What if......
I mean, if your ice cream shop is really big, I'm worried about being paced by villains. ”"Then bring it, if someone really wants to bring the rhythm, even if they don't take the name, they will pick a bone in the egg."
Su Ze remembered a past incident, about the beginning of 2012, on the eve of the listing of the domestic brand "Jordan Sports", the basketball star Michael Jordan in the United States also coincidentally chose this point in time, released a public statement video, and filed a lawsuit with the court in China.Michael Jordan accused Jordan Sports of misleading consumers by using his translated name, the iconic basketball move, without his permission.This sudden lawsuit caught Jordan Sports by surprise, and even delayed the company's listing date indefinitely.The original planned launch date was 2012, but in 2019, it was still a torturous wait.At that time, Qiaodan Sports Company was also very strong, and resolutely chose to reply, saying that the registration of the trademark was fully in line with the laws of China, and the word "Jordan" was taken from the "arbor in the south", which was criticized and bombarded by countless netizens, scolding them for being shameless and shameless.Netizens are thinking about the problem from an emotional point of view, especially in the face of the greatest basketball player in the world, and they are already emotionally biased towards each other.However, there is a cruel fact that the English translation of many Chinese companies has already been preemptively registered by cunning foreigners, and you can either spend a lot of money to buy it or choose a new English translation that has nothing to do with it.At that time, there will be no foreigners to speak for you, and there will be no public opinion to wave the flag for you.There is no justice in business wars!
Everyone understands this truth, but those who really put this sentence into action are some guys who are crawling around in the business circle, outsiders prefer to hold high the banner of morality to reprimand you, you want to succeed, and you can't really care too much about the rumors and rumors of the outside world.Many nascent small companies, if they want to survive in this cruel market, must not run rampant like a headless fly, they must set a template for themselves to refer to.Su Yi looked at his younger brother's expression and sighed lightly: "Okay, just teach me about the decoration company."
When do you want to open?
”Su Ze flipped through the calendar and replied: "Strive to complete the preparations before the Chinese New Year and open after the New Year." ”Su Yi picked up the drink cup and took a sip of it gently, frowning a pair of beautiful willow eyebrows: "Xiao Ze, have you considered the way back?"
In case this ice cream parlor is not doing well, do you continue to tinker with those B&Bs, or do you go and find another job?
”"The likelihood of failure is low, if not slim!"
Su Ze put his hands in his pockets and smiled very confidently, "My personality, I will never leave a way back for myself before opening the store, I will work hard, and it is the same when I sold stinky tofu at the beginning, if it is really time to return to the sky, I will think about what to do next." ”Su Yi silently stretched out his white fingers, brushed the confetti from Su Ze's hair, and said softly: "Xiao Ze, of course my sister also hopes that you will be promising, you have a dream of being a boss, and I will definitely support you behind your back." ”Her smart and charming eyes flashed, and her voice was extremely gentle, which made Su Ze feel a little uncomfortable all of a sudden, and looked at the old lady for a while."
But if you fail, you must give me the back to work!"
In just an instant, Su Yi raised his voice, and his tone changed drastically, and the original gentle eyes also disappeared, revealing the posture of the domineering sister.Su Ze swallowed his saliva silently and muttered in a low voice: "Sure enough, that gentle look just now came to confuse me, a tigress will always be a tigress!"
”Su Yi was born in 1986 and happens to be a tiger."
The waiter pays!"
Su Yi calmed down, stroked his hair, turned his head and shouted."
Sister, I'......
I haven't eaten yet!
”"I'll just have my fill!"
After Su Yi took his wallet and settled the account at the cashier, he looked at Su Ze with a smile on the corner of his mouth: "Xiao Ze, I'm back in Shanghai, you have to accompany me to the station......" ()