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Chapter 106: Spying on the Enemy


Su Ze gritted his teeth and signed the lease contract with the leasing office of the shopping mall, and finally let go of his hanging heart."

Ice Princess" finally has its own branch, of course, in his planning, this chain store in West Lake Qu will be defined as a flagship store.After walking out of that office, Su Yi patted the contract in his hand, shook his head and sighed: "The savings of our sister and brother, plus the operating income of the recent period, will almost be consumed by this branch." ”After all, it was the first time for her to open a store with her younger brother, and thinking about the hard income of the past few days, it suddenly spilled out like water, and the feeling in her heart was still strange.Su Ze listened to the old lady's sigh and said with a smile: "How can it be so easy to start a business, first of all, the accumulation of initial funds is a difficult thing.It's okay to settle for the status quo, but if you want to scale your company, you have to put the money you earn back into it, and there are a lot of risks that will go down the drain. ”"Yes......

Su Yi nodded silently, "How can there be a stable profit in this business, otherwise who will still work." ”Su Ze remembered the content of the chat with Ouyang Xue a few days ago, and whispered: "It would be nice if it could be financed, but now the timing is not right." ”And Su Yi on the side also frowned slightly and was thinking about the problem.Today's experience is still quite touching for her, although she has made some money with the hot business of the ice cream shop in the past few days, and because of the hot search on Weibo, she has become a small Internet celebrity for a short time, but after experiencing the contempt of the other department's manager and the passivity of the rental negotiation, she also realized that she is actually nothing now.After the two got in the car and sat down, Su Yi suddenly said: "Xiao Ze, since the employees have been recruited, then I will go back to Shanghai first, save the annual leave for those few days, and when I use it in the future, I will go to the design company by the way and give the decoration style of the branch." ”"Okay."

Su Ze nodded, "Since it is a chain store, the style should be similar, but some slight changes can be made." ”"By the way, one more point."

Su Yi thought of something and suddenly asked, "Since there are branches, should there be an independent cold chain warehouse and supply chain?"

”Su Ze pondered for a while and said, "This should indeed be on the agenda. ”In the case of only one store, he can also put the ingredients that have been mixed directly in the refrigeration equipment in the store, and then follow the steps to make them directly with mechanical equipment."

You have to prepare an independent small warehouse, and then rent a small cold chain car, after all, the store is still small, and there are not many materials needed.""

That's right, you really can't take too big a step."

Su Yi agreed with his younger brother's point of view, "The establishment of a supply chain requires a lot of money, and it cannot be completed overnight. ”Su Ze's fingers tapped lightly on the steering wheel and said, "There is no problem with the taste of our products, but it is still positioned as an Internet celebrity store, not a brand store."

It is important to know that the popularity of influencers is short-lived, like a meteor fleeting, and only by establishing your own brand can it last. ”Su Yi's eyes flashed, thoughtful.…… After the Spring Festival holiday, Su Ze returned to Shanghai, while Su Ze continued to stay in Linzhou to be busy with the affairs of the branch, of course, he would go to the old store in Century Square every day to inspect it, after all, this store is his main source of funds now.During the Spring Festival, the turnover of the Ice Princess has been very impressive, and the daily revenue has been maintained at about 2,000 yuan, but after the Spring Festival, a huge number of tourists have returned to work, and the turnover has fallen to about 1,200 yuan, but with the arrival of spring, the temperature has gradually become warmer.Su Ze estimated that there should be no problem for the daily turnover to recover to about 1,500 yuan by then.After the contract came into effect and the construction team officially entered the site, Su Ze would not let go of any opportunity for publicity, and directly posted the address of the branch on the official Weibo, and the text also faintly hinted at netizens: The store we rented is located in the most prosperous area of Linzhou City, and behind it is also the most high-end comprehensive shopping mall.Although the rent is very expensive and the investment is also very large, the products of "Ice Princess" will still adhere to the principle of low price and good quality, and I hope that everyone will support the domestic ice cream brand chain store, and the picture is still a cartoon image of a beautiful oriental woman.Before the opening of the first store, Su Ze had already registered the trademark and logo of the Ice Princess, including the huge "IP" English abbreviated icon, as well as the cartoon image of the Ice Princess.He believes that he is also looking forward to the day when the Oriental cartoon female image of "Ice Princess" will become a household name like the grandfather of KFC and become a cultural icon.After Su Ze supervised the construction of the store for a while, he wandered around when he was idle, and suddenly remembered the DQ he saw from a distance a few days ago, and his heart moved, so he was ready to go over and take a look.As a cold drink chain, the area of this store is not small, about 30 square meters, equipped with 6 square tables for consumers, and Su Ze's newly rented store in Yintai is about the same size.As soon as he walked into the store, he saw a few customers standing scattered in front of the bar, the waiters were working very enthusiastically, and there was a recruitment sign next to him, indicating the treatment: 2800 yuan + bonus.The base salary is the same as Su Ze's "Ice Princess", but the bonus is estimated to be more substantial."

Sir, what do you want?"

The waiter watched Su Ze stare at the recruitment notice for a long time, and had some answers in his heart, but still asked with a smile."

I don't buy ice cream......

Su Ze said this without a trace of embarrassment at all.Joke, you DQ is his biggest imaginary enemy now, how can Su Ze go to the enemy.Don't think about a dime......

"I'll ask ......"

Su Ze had a bright smile on his face, "What is the specific bonus you wrote here, can you reveal it?"

”"Is the gentleman looking for a job?"

A staff member looked at Su Ze's gaze and asked in his heart."

yes, looking for a job."

Su Ze nodded confidently, "Do you have a person in charge here?"

”"Sir, please wait a moment."

The staff picked up the walkie-talkie and shouted, "Wait a minute, our foreman will come over soon." ”"Okay."

Su Ze swaggered and found an empty seat and sat down.But not long after he sat down, a text prompt suddenly appeared in the blue box in his head: The system has detected the latest variety of products launched by DQ, does the host want to follow up?

Su Ze was slightly stunned, and he was also happy.Could this be the legendary patch file?

Update of course!

Do you still need to think about this?

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