Sun Tao returned to the store a little absent-mindedly, and kept thinking about this sentence in his mind: My "Ice Princess" has one less foreman, are you interested?
He admitted that he was tempted, and he was very tempted, for Sun Tao, the name of a multinational company, the world-renowned ice cream brand is all false, and the salary in hand is the real thing.Sun Jun understands that his career at DQ has basically reached a bottleneck, and even after the current store manager is transferred, the company's top management would rather go to the market to recruit people than dig for potential inside.Of course, this phenomenon does not only exist in DQ, there are too many companies in the society are like this, the so-called foreign monks are good at chanting.What made him even more excited was that Su Ze directly gave the business target, 800,000 a year, or 1.5 million turnover in two years, as long as you can meet this performance requirement, you can become the manager of this flagship store.With a visible upward channel, this work can be motivated.Because employment is a two-way choice, Sun Jun decided to wait a few more days before making a decision....... the turnover of the "Ice Princess" flagship store on the first day created an unprecedented all-time high, breaking 5,000 yuan.This also made Su Ze sigh from the bottom of his heart, is it difficult for the future chain store to have a chance to break this record.However, at this moment, Su Ze was not complacent because of the turnover on the first day, but behaved very calmly.It's human nature to be in the fun, and he understands that in the next few days, his turnover will plummet, and in a week's time, if he can still have half the popularity he has now, it will be really valuable.He retracted his thoughts, took out his phone and made a call to his sister."
Ozawa, are you off work?
I guess you're going to be busy today, so I didn't call you."
Sister, I just got home after a busy day, and today's business is good, and the turnover on the first day broke 5,000.""
Yes, 5000, there are so many?
This is a good start!
”"I have confidence in the quality of the product, the key is to build awareness, establish brand effect, but also cultivate loyal customers, develop consumption habits."
IP Ice Princess compared with DQ Ice Queen, its biggest advantage is that it completely replicates the taste and type of the latter, and it has a huge advantage in price, followed by the establishment of word of mouth and brand."
Ozawa, tell you something......"
Su Yi was a little mysterious."
What's the matter?"
Su Ze was a little puzzled."
Do you remember what I told you a few days ago, sister, I'll give you a gift in a few days.""
What gift?""
I can tell you a little bit about it, I asked a friend to do a marketing campaign about 'Ice Princess.'"
Su Yi said proudly, "Of course, the specific content can't be revealed to you yet, you need to wait patiently for a few days." ”"Marketing, what marketing."
Su Ze scratched his scalp and shouted, "Sister, you have to cheer me up before marketing, in case this marketing plan backfires, it will be bad." ”"I do my own design, and elites from all walks of life have contact, how can it backfire, do you have such a sister who doesn't believe in yourself?""
Okay, I believe......
But when will we know the results?
”"In a few days, we will have a full complement to our flagship store.""
Okay, then I'm looking forward to it, by the way, this marketing has cost a lot of money."
Su Ze was really embarrassed to let the old lady spend any more money."
It's not much, 20,000 yuan, I believe it's worth the money."
Su Yi said nonchalantly, "It's all our own company, as long as there is an effect, it is appropriate to invest more." ”"Okay."
At this point, Su Ze could only nod in agreement.He felt that with the eyes of his sister's 985 master's students, it should not be bad.But for some reason, there was a vague feeling in his heart, which was neither good nor bad.In the remaining days, the turnover of the "Ice Princess" flagship store has declined to a certain extent as Su Ze expected in advance, but the daily turnover has always been able to keep the 3,000 yuan mark, which is not only the guarantee of its own product quality, but also the location of the store is also very important, located in a golden area with a strong flow of people, from morning to night, the customers in this shopping mall have always been in an endless stream, and it has also brought a stable and considerable flow to this ice cream shop.The average daily turnover of the old store in Century Square is basically stable at about 1,500 yuan, and with the gradual warming of the season, Su Ze believes that the sales volume will continue to rise.On Sunday night, after a busy day's work, Su Ze drove back to his rented apartment in the white BMW.As his turnover has stabilized, most of his hanging heart has been relaxed.When he took a shower humming a song, turned on the computer, and habitually logged in to the company's official Weibo, he found that the dynamics had been updated.The Weibo account and password of "Ice Princess" are known to both sisters and brothers, and Su Ze didn't care, so he casually glanced at the latest news, a line of text, and then attached a photo, in which was a very pure-looking and sweet girl.Su Ze felt that the girl in the photo was a little familiar, and he also took a closer look, and then he opened his mouth slightly and was stunned."
Isn't this the milk tea sister, and the future proprietress of Jindong, Zhang Zetian?"
He suddenly remembered what Sue had told him a few days ago, that she had asked a friend in the advertising industry to do a marketing exercise.In the photo, she is holding a glass of ice cream with a sweet, pure smile, and the English letters "IP" and "Ice Princess" are in a prominent position in the line of sight on the surface of the box.Su Ze stared at the photo on the computer screen, in a daze for a long time, and he couldn't tell whether he was happy or sad on his expression, but his mood at the moment was very entangled, yes, tangled.He really didn't expect the planning and marketing in the old lady's mouth to be this one.He couldn't judge how much heat this scene could bring to the "Ice Princess".However, the image of this special Internet celebrity figure in the next few years has been very positive and very popular with netizens, until more than three years later, after her relationship with the founder of Jindong was exposed by the media, the image in the minds of many netizens declined rapidly.As for Su Ze himself, his attitude towards this girl is neither dislike nor disgust, but it must be admitted that the appearance of this girl when she was holding milk tea is in line with the image of the perfect girlfriend in the minds of many young men.It's just that a few years later, this image was ruined by her own hands, of course, the reward is to marry into a wealthy family, which is still very worthwhile.Today's time point is still at the beginning of 2011, and the risk of the old lady coming out like this is not big, and it can increase the popularity of "Ice Princess" on the Internet to a certain extent.I remember that she told herself that the marketing fee was 20,000 yuan, which is very cheap, how did she do it?
Su Ze was a little puzzled, and was about to call his sister for consultation, when the mobile phone rang, and it was Su Yi who called.…… Three more tickets for tickets~~()