Su Yi stayed in Shanghai to strategize, and Su Ze, as his younger brother, returned to Linzhou to report to his titular boss Tang Hai.He receives a salary of up to 30,000 yuan a month, and he must show a positive and hard-working appearance on the surface, which is to eat people's soft mouth and take people's hands short.In addition, another Xiaotian bakery that is closely related to him has been open for a while, so it makes sense that he should go and inspect it.After Su Ze returned to Linzhou, he first went to his flagship store in Yintai, where the new foreman was a girl named Wu Xiaoying.She is neat, flexible, has a strong sense of responsibility, and has a certain management ability, the original foreman position is a store owned by Century Plaza Holdings, of course, the external brand is still "Ice Princess".This is a talented person with good ability, and when the probation period was only a month over, Su Ze directly took out the labor contract belonging to his company and asked her to sign her name as a sign to show her sincerity, and then unknowingly transferred her to Yintai's flagship store."
Hello Manager Su."
When Wu Xiaoying saw Su Ze coming back, she greeted him with a bright smile.She considers herself very lucky to have met such an atmospheric boss.In the past, he had to take three months to sign a contract, but now it is only a month, and with a wave of his hand, he has turned himself into a regular and transferred himself to this store that looks larger and has a more magnificent decoration.This kindness of knowing made Wu Xiaoying remember it in her heart, and she also worked hard and conscientiously."
Xiaoying, how is your performance lately?"
This is what Su Ze is most concerned about."
Now that the weather is getting hotter and hotter, the daily sales have been rising, and it is basically around 3,500 yuan these days."
Wu Xiaoying replied.Su Ze took the table of sales performance, looked at it roughly, and estimated that by June, July, and August, it would be no suspense for the turnover of the whole month to break through the 100,000 yuan mark."
Very good!"
He put away the papers in his hand and pretended to be groaning.It seems that the language is being organized.Wu Xiaoying stood quietly aside, looking at Su Ze's gaze with some doubts.The young and handsome boss had a frown on his face, his face was full of sadness, as if he had something on his mind and wanted to speak, but he had been hesitating."
Su ......
Manager, what's wrong with you?
”"How about I asked you to inquire about it?""
What's the matter?"
Wu Xiaoying has not reacted.Su Ze said softly: "I have counted, there are 3 DQs in West Lake District, don't you want to observe their performance?"
”"Oh."
Wu Xiaoying remembered this incident, and then nodded, "I have inquired, and the business of these 3 DQs is generally acceptable, but none of them can compare to our flagship store." ”She knew that there was a competitive relationship between the two companies, and not long ago there was a lot of boiling on Weibo, and there was still a war of words.It's just that she doesn't understand why this young manager Su pays so much attention to DQ, even the chairman of the company, the beautiful founder Su Yi, is not as exaggerated as him."
You continue to stare at each other, after all, we are our number one competitor!""
Okay."
Su Ze silently closed his eyes and stared at the blue interface in his head for a long time.The first step is to set up 10 chain stores with an annual turnover of 5 million.This task is not a big problem and is almost complete.Because even if it is a chain store of 8 "Ice Princess" stores under Century Plaza, the legal person on the industrial and commercial side is itself.The second step is to set up 100 chain stores with an annual turnover of 30 million, which is difficult, but there is no big problem.After obtaining 2 million financing from Lei Jun, and having enough publicity channels, the chain can expand wildly.If the "Ice Princess" can spread all over the first- and second-tier cities in China, this task will naturally come naturally.The key is the third step, in the market competition in Huaguo, it can surpass DQ Ice and Snow Queen in terms of sales.What is this TMD breaking task?
He even said that it was because he had detected his "Chinese" nationality, and then the United States called it an incidental "patriotic mission".If it fails, the Capture feature will remain on cooldown forever and can no longer be activated.Can't beat DQ in his life, and he's ready to make ice cream for a lifetime?
Su Ze was very unwilling.Although this time, he was "pitted" by Yu Shanshan in a daze, but he was given a benefit fee of 300,000 yuan and a 30% profit dividend, and he had nothing to complain about.Su Ze swiped the address book on his mobile phone and flipped to Lei Jun's number, he actually wanted to start a travel website on a whim, so he found the other party in the name of "Ice Princess".Lei Junzhi's willingness to invest in Ice Princess was completely expected by him, and his financing targets have always been eclectic.Five years later, the G20 meeting was also held in Linzhou, where he is currently located.The most living towel invested by Lei Jun has sprung up and become the only officially designated towel.Su Ze's first reaction when he saw the news was: Good guy, if you even invest in towels, then ice cream will definitely not be a problem.Through marketing and promotion, defeating the strong with the weak is a trick used by Xiaomi and Lei Jun.For example, this guy will swear in the future: Xiaomi's profit margin will never exceed 5%, and all the excess will be refunded to users.The profit of Xiaomi mobile phones may be very low, so low that those dealers complain, but will the profit of more than 5% really be returned to users?
This kind of nonsense, just like the company's leader said that you work hard, promotion and salary increase are just around the corner, you have heard it, and then just smile."
But if the Ice Princess really wants to beat DQ, even in the Chinese market, she must not play her cards according to common sense."
For example, the franchise store must be cancelled, because the legal person of the franchise store is not itself, and the turnover cannot be counted on its own head.This broken system, TMD only recognizes legal persons!
As for letting the legal persons of those franchisees use their own names?
Then you don't have to think about it, if something happens, Su Ze will have to take the blame himself, how can he be so stupid?
Learn, must learn!
He felt that he had to find a time to ask the monkey master "Rebus" how to use his marketing eloquence to defeat the strong with the weak.It seems that it was indeed a wise move to find Lei Jun for financing at the beginning.Su Ze remembered that the G20 was held in Linzhou in early September, and the weather was still hot.Shouldn't he talk to Lao Lei about making Ice Princess the only ice cream officially designated?
It doesn't matter if those attendees eat ice cream or not, what matters is the name, which must be done, which is an invisible advertisement."
I'll go upstairs and have a look."
After he made up his mind, he said hello to Wu Xiaoying and left.Following his memory, Su Ze came to an area on the east side of the second floor of Yintai, which was a newly opened bakery, and on the billboard above his head, the five big characters "Xiaotian Bakery" were shining, and it could be seen that Yu Shanshan was really scared.More than a month ago, this store still belonged to "Dongge Bakery", but it didn't take long for the owner to leave with the liquidated damages.If you have the power, you can do whatever you want, and whoever makes the chairman of Yintai the father of the female owner of this store.This time, "Xiaotian" has really become the nemesis of "Brother Dong".Su Ze stood outside the store and saw Yu Shanshan busy wearing a mask.…… ()