This time, Su Ze, Ouyang Xue, and Lin Shijing formed a small team of three, and everyone's goal was the same, to avoid letting the elder sister Su Yi jump into the fire pit, and Su Yi, as the person concerned, was completely ignorant of this matter."
Did this stinky brother see that I was idle, and then deliberately find something for me to do?"
At this time, Su Yi stood in front of a three-story house in the suburbs of Hudu, complaining to his younger brother next to him.The house in front of her was originally a small workshop-like factory, but now it has been acquired by the Ice Princess and has become a chocolate production base.Of course, the house had to be renovated, including the surrounding landscaping.In Su Ze's words, this factory is not just a factory, but to exude the company's culture.The exterior wall should be repainted, and it should be equipped with a chocolate pattern, and the external image should be vivid and fashionable."
Our chocolate processing plant will also be an important way to promote the product, so it must be beautifully designed.""
We don't just do a product, we do a culture.I hope that this chocolate factory will become a place where many tourists rush to take pictures in the future. ”Su Ze stood beside the old lady, his hands crossed on his waist, and his face was full of spirit."
Are you dreaming?""
You're still a chocolate lover."
Su Ze sighed, then shook his head, "Do you know the 'White Lover'?"
”"......," Su Yi looked puzzled, "I know Dove, Hershey's, Ferrero, Valrhona, and Hamlet. ”"Then I'll explain it to you."
Su Ze patted the old lady on the shoulder proudly, "'Shiroi Koibito' is a very famous chocolate brand in Hokkaido, Japan, and the theme park of Shiroi Koibito is a sightseeing spot with its theme.Here you can not only visit the factory, see the whole process of chocolate making on the assembly line, but also make Shiroibito chocolate chip cookies by yourself. ”"I seem to be a little impressed when you say that."
Su Ze bent his head and thought for a while, "I seem to have seen this news before." ”"The chocolate factory of 'White Koibito' has now become a well-known Internet celebrity check-in spot.Many tourists come here as a tourist attraction. ”"The fact that a chocolate factory can become a tourist attraction is the reason why the brand is so long-lasting, which is how subconsciously instilling their company culture in tourists.""
Chocolate originated in Europe, and some chocolate factories in Belgium do have a distinctive shape, but they are really inferior to the Japanese 'Shiroi Koibito' processing plants.Sometimes, I have to admire the seriousness and dedication of Japanese people. ”Of course, this knowledge was not made up by Su Ze, but was provided by the system, and at the same time, the system also suggested that he capture the chocolate recipe of 'White Lovers'."
How much does it sell in a year?""
In the Japanese market, it is 700 million yuan a year.You must know that their market is far smaller than Huaguo, and with the competition of various chocolate brands, it is very rare to have this achievement. ”"How much sales do they have in China?""
I checked, although there are many dealers on the market, but the official said that these are fake, and the genuine 'white lovers' can only be bought in those import duty-free shops, so the sales will not be too high.""
Ozawa, are you going to replicate the success of 'White Koibito'?""
It's not just their products that can be copied best.I also wanted to build a small theme park around the processing plant, with chocolate and ice cream as the core.In addition to the processing factory, there is also a rose garden, a café, a toy collection exhibition room, an ice bully shop, a restaurant, etc., and it is a delicious, childlike, nostalgic and romantic park full of dreams. ”Many processing factories in China are whitewashed houses, a thousand laws, the scale is not small, and it looks serious, but it lacks vitality, let alone exquisiteness, and it is impossible to impress visitors, let alone spread corporate culture."
Sister, since we are determined to enter the chocolate market, we should concentrate on making products, just like 'White Lovers', not only to make chocolate, but also to transmit the company's corporate culture through this product."
Su Ze squinted slightly, as if he had entered a fantasy, "When you walk into the park, you will see a red brick building that looks like a fairy tale castle, and inside it is a chocolate factory.Outside, there is a bell tower of moving dolls, and the dolls on the clock tower start singing and dancing on the hour, which is very joyful. ”"I'm also going to make a long chocolate time tunnel in the factory, using videos and models to tell the whole process of making chocolate in Europeans centuries ago.""
If we can, we can hold a 'chocolate carnival' on weekends or holidays and invite some people to join in."
Su Yi took a deep breath and said, "You are quite thoughtful.Why don't we visit the "White Lovers" theme park?
”Su Ze replied: "Yes, I also have this intention, so that I can apply what I have learned."
By the way, I also have a name in mind. ”"What's it called?""
Since it's under the Ice Princess, let's call it 'Ice Lovers'.With ice cream and chocolate, we are also a giant in the restaurant industry, and brand promotion is even more important. ”In fact, he still has a small thought, for example, the last time the system instructed him to challenge a giant company like Disney.In addition to the film industry, theme parks are also an unavoidable topic.How much does a theme park cost?
That will be calculated at least in tens of billions, of course, if your brand appeal is like Disney, or close to Disney, someone will pay for you, and you only need to issue a technology patent.Although this goal is unattainable for Su Ze today, he has the intention of taking precautions.This sightseeing spot, with the "Ice Lovers" chocolate processing factory as the core, can be seen as a miniature version of the theme park, which is a test of the waters of Su Ze.The investment is not large, and he can use the income from chocolate to make up for this small park, and it will definitely be no problem to feed him.Su Ze had already thought about the next few steps, of course, he didn't tell the old lady about this for the time being."
Ozawa, you have a lot of heart."
Su Yi suddenly changed his words, "But you just provided some ideas, and in the end, it was me who ran errands." ”"You're also a big boss, so it's right to be busy."
Su Ze said with a smile, "The heart of the woman is careful, so the specific decoration style is still up to you, but it must be beautiful and beautiful." ”He thought that in the future, it would also become an Internet celebrity check-in point like "White Lovers".…… ()