Who is the target of the D round of financing, Su Ze has a rough plan in mind.This time, he will not choose Penguin or Ali, even if the other party is not bad for money, he is willing to spend money.He had a small bet with Zhang Yiming, but of course this was not completely easy to sit back and relax.As a reborn possessor of prophetic messages, his greatest advantage is that he can stay ahead of dangerous pitfalls."
Sequoia Capital, and Sina Weibo."
Su Ze silently wrote these words on a blank piece of paper.In 2014, ByteDance raised more than $100 million in a crucial funding round led by Sequoia Capital and Sina Weibo.Of course, this event took place in another time and space, and it is unknown whether this time it will follow the original trajectory.The timing of Su Ze's "Lakeside Information" plan is very close to the time of ByteDance's next financing.Since he wanted to copy the path taken by the other party in his previous life, he was ready to directly intercept the two financing objects that originally belonged to ByteDance."
Sequoia Capital" has money and overseas connections, which can help the listing of "Lakeside Information" in the future; Sina Weibo has traffic and exposure, which can provide great convenience for the promotion of Douyin.That's all there is to it, and he is ready to take the initiative and take a false shot first.…… On December 10, Lakeside Information officially announced the new APP "Douyin" to the outside world.On December 20, the beta version of "Douyin" was officially launched, and some advertisements were placed.On December 21, Su Ze officially announced the D round of financing plan of "Lakeside Information" with this new APP.Although he already has a suitable goal in mind, he can only think about this kind of thing by himself, and he will not reveal it to the public.What's more, the quotations of other venture capital companies can also be used as a reference and as a means of negotiation.The "beta" version of Douyin is a bit rudimentary, but it's full of creativity, and users can choose songs and shoot short music videos to form their own compositions.After its launch, Douyin attracted the attention of many curious netizens.Some people download the app with curiosity and then get hooked on it.Of course, whether an APP product can be popular depends on its entertainment and interactivity, otherwise netizens can only entertain themselves, which is no different from playing a stand-alone game.One day, after the curiosity of netizens is satisfied, it is easy to lose enthusiasm."
A Douyin account should be the same as a Weibo account, once you accumulate a certain number of followers, it will become valuable."
Su Ze talked to Yu Shaojie, the person in charge of the product, "In this way, once a similar social software appears, users will not give up easily." ”"For example, public figures and official media can try to enter Douyin, and we are gradually launching special verified accounts like Weibo."
Yu Shaojie asked with some emotion: "Boss, are you preparing to develop Douyin into the next Sina Weibo?"
”"What's next?"
Su Ze was slightly stunned for a moment, silently recited these words, and replied, "Sina Weibo is a very good product, its original slogan was 'onlookers change China', and it turns out that they almost did it, but their miracles are difficult to replicate again."
You see, Tencent's Weibo has gone from bad to worse. ”In his opinion, Sina Weibo does have all kinds of problems, such as those messes, entertainment stars you know or don't know will appear in hot searches inexplicably, and you will be tired of it in your sight.However, its efficient transmission speed and amazing diffusion characteristics have given many people a good channel for appeals.Many things, only if the media does not expose them, the relevant departments can do Tai Chi and do Tai Chi, and once the media is exposed, they will pay attention to it.Sina Weibo has indeed become a very good communication platform, which is its greatest value to this society.This point cannot be replaced by Toutiao or Douyin."
The greatest value of Weibo is onlookers, and our positioning on Douyin is participation.We focus on all kinds of novel and interesting short videos, which is easier to get marketing effects, and it is also ......"
Su Ze hesitated for a while and said, "It also avoids stepping on thunder, you know what I mean." ”From a certain point of view, as an open social platform, one Weibo is enough, and it is unlikely that the relevant authorities will allow you to have a second similar product.This is not like in foreign countries, where INS, Twitter, and Facebook can coexist.A few years later, China's well-known social forums hardly allowed to discuss any current political and military topics, and the only breakthrough left was Weibo, which was enough to prove its value.In the next Sina Weibo, Su Ze knew that he couldn't copy it, and stepping on this red line was a dead end."
In fact, for those media, or public figures, and some Internet celebrities, Douyin will become a better platform."
Su Ze said indifferently and also gave his opinion.There is absolutely no problem with the creativity of the product, the key is promotion and publicity, and of course, the selection of follow-up imitators, and whether the funds are sufficient.In the era of mobile Internet, if an APP product burns money faster, it is no different from throwing bundles of dollars into the fire.After the first day of Douyin's beta launch, the company's spending skyrocketed, and of course, the number of user registrations continued to hit new highs.Many comic youths are immersed in this interesting short selfie video, and they are very happy.This wave of "Douyin" fever, like a craze, suddenly swept the north and south of the country, and also made some portal websites make special reports for this.When Lakeside Information officially released its willingness to raise funds, many venture capital companies also followed suit, showing their willingness to raise funds."
Boss Su, look at these companies."
Lin Shijing walked up to him and handed him a document.Su Ze took a long list from her hand and squinted his eyes slightly and scanned carefully."
There is Sequoia Capital, but there is no Sina Weibo."
He silently said, the other party should not have realized the potential of this product.The similarity and compatibility of the two products make him determined to win the drainage of Sina Weibo."
Tencent has financing intentions, but the offer is not high!"
Lin Shijing looked at Su Ze and reminded in a low voice."
Yes."
Su Ze nodded, "This offer is far from meeting my requirements, even if we are from the Tencent department." ”"It's good if you think so, I'm worried that because you belong to the Tencent department, you have to accept this offer aggrievedly.""
What about Tencent?
Everyone is just mutually beneficial, this is not an unequal treaty. ”Su Ze smiled indifferently, "Douyin is a product, I just don't want to find that little brother for financing." ”Independence from dependence is what he pursues, relying on Tencent for the layout of the game, but he wants to take a different path in this social product.()