"Mr.
Su, hello, it's really a hero out of a teenager."
Cao Wei, the helmsman of Sina Weibo, although he is almost 50 years old, still looks young and full of energy."
You're welcome, Mr.
Cao is a veteran of our Huaguo Internet."
Mr.
Su responded with a smile.The two symbolically shook hands."
I'm old.Now it's the world of your post-80s, look at Meituan, ByteDance, plus your lakeside company, the future is terrifying.You're in your old age, and I'll be retiring in a few years. ”"No, Mr.
Cao should always be strong."
Mr.
Su shook his head and smiled, "Today's Sina Weibo is the most influential social media in China, which makes me envious." ”When it comes to Sina Weibo, it means that the topic between the two has slowly cut to the point."
It's rare that our Sina Weibo has been able to get to where it is today, and it is once again facing a big company like Tencent, and we are lucky.""
Mr.
Cao, be modest.Onlookers are changing China, this slogan is very appropriate to the reality of society.I think the majority of netizens have also recognized its value, and Tencent Weibo obviously can't do this. ”Today's Tencent has not completely abandoned the field of microblogging, and there is a posture of dying and struggling.As an empire-level large company, they are unwilling to admit defeat like this, so they will hold their faces for a while, and wait until the public thinks that Tencent Weibo is really bad, and then slowly start to prepare for the cessation of operations."
Now, although the battlefield battle can basically be seen, the hundred-legged insect is dead but not stiff.Mr.
Su, after all, your company is Tencent, and it is said that Tencent also has investment intentions, why did you insist on finding us on Sina Weibo?
”"I think there's a strong complementarity between Douyin and Weibo.I have a relatively complete set of operation plans here, and Sina Weibo is a very suitable partner to work with. ”Su Ze pondered for a moment and continued, "In terms of social media, you have an advantage that Tencent can't match for the time being. ”"Indeed, that's true, I admit it."
This is what Cao Wei and the Sina company behind it are proud of.Faced with the invincible Penguin Empire, they won the battle without any suspense.However, when Su Ze emphasized the word "temporary" with a little deep meaning, Cao Wei on the other side did not hear the context inside.At the beginning of 2014, Sina Weibo was in its golden age, and the number of active users also reached a historical peak, and the discussion of various social topics was unprecedentedly high.At this time, the Weibo traffic was real, and the participation of netizens could be said to be very high, but a few years later, for some unspeakable reasons, the traffic of Weibo began to decline sharply, and Sina Company could only cultivate various marketing accounts to increase traffic in order to stabilize the situation.But many people know that the glory of Sina Weibo is gone.To give a simple example, on Sina Weibo today, many celebrities often interact with friends, post some life updates, and share them with fans and friends in the circle.After all, Sina Weibo is different from the private WeChat, which is a public social media.But just a few years later, many people have a lot less words on Weibo, and only on the premise of work needs or business cooperation, they will post Weibo updates.Even under the premise of circumventing the wall, more and more people still shift the focus of social platforms to INS.In the future, this is almost a trend that will be difficult to stop.Su Ze thought that while the popularity of Weibo was still at its peak, he would cooperate well, and the opportunity should not be lost, and the time would not come again.Of course, Cao Wei didn't realize this, he always felt that the Internet would become more and more free in the future, and how could he have expected that there would be more and more control."
Mr.
Cao, this cooperation is a win-win situation, I need Sina Weibo to drain traffic, and of course, the shareholder behind Weibo is Ali, you have sufficient network resources, which can bring enough attention to Douyin.""
Oh, I see."
Cao Wei's eyes flashed, and he sighed meaningfully.Frankly speaking, Sina Weibo has been able to get to this point and almost dominate China's social media, largely thanks to the introduction of Alibaba, which has kept rival Tencent Weibo at bay.The young boss sitting opposite turned out to be the real purpose of Ali behind him."
Mr.
Su, you are from Tencent.In the foreseeable time in the next few years, the confrontation between Ali and Tencent will be very intense.You do this, the horse who is not afraid of penguins has an idea in his heart?
”After hearing this, Mr.
Su shrugged his shoulders and smiled indifferently: "Mr.
Cao, Jingdong is also Tencent, right?"
”Cao Wei paused slightly, and then replied: "Yes, they should also be counted." ”"Although it is unlikely in reality, I might as well assume that if JD.com and Ali cooperate, will Tencent have any objections?""
This ......," Cao Wei frowned slightly, and replied, "With the size of JD.com, they have a lot of autonomy, and it is impossible for Tencent to interfere too much."
Although JD.com belongs to the Tencent department, the status of the two companies should be relatively equal. ”"Of course......," he continued, after a pause, "with the relationship between these two companies, it is unlikely that there will be cooperation, which is a reality. ”"Yes, in fact, shopping malls are like this, small companies cling to their thighs, and those really powerful large companies can constantly switch between allies and competitors at any time according to changes in market conditions, and what they pursue is nothing more than the maximization of interests."
Sometimes the interests of the company's leaders and the investing shareholders behind them do not coincide.For example, this time, for Su Ze, the introduction of Sina Weibo and the Ali behind it is the best choice, and for the investor Tencent, the benefits can be greater by intervening by himself.As for the end, whoever is stronger will be able to walk behind him.Su Ze's posture is already obvious.I have the final say in my company, and I won't be afraid because I am a Tencent department."
Mr.
Su feels that his company has reached this stage of 'operational autonomy and freedom of decision-making'?"
Cao Wei asked."
It should be soon."
Su Ze replied ambiguously.Just as ordinary people dream of "financial freedom", for a company, especially a company that has been financed, "operational autonomy and decision-making freedom" is what the helmsman dreams of.For example, Lao Ma and his Ali have to rack their brains and spend a lot of money to buy back shares from Yahoo.Su Ze thinks that when he comes up with the last killer "Douyin", he also has the capital to fight for "business autonomy and decision-making freedom".()