Chapter 319 Raising the price of a high-end café, Ma Xiaohu saw the person who called.Drinking a coffee has to be a separate private room, obviously a very particular person, the private room is on the second floor, the space is very large, like the living room of a mansion, through the glass windows, you can see the traffic of the city.She is an extremely gorgeous woman, because she is indoors, she takes off her coat and wears a shirt-style silk and green flower long-sleeved dress, her skin is as white as snow, her slightly curly linen hair is like rain, her eyes are bright, and her eyebrows are slightly vermilion.Ma Xiaohu was a little surprised, he didn't expect that he was dating such a beautiful woman.Never had contact before.The woman's name was Gu Mei'er, and he hadn't even heard of it."
I didn't expect Mr.
Ma to be so young."
Gu Mei'er invited him to take a seat, the coffee was ready, "Taste, this is the civet coffee that people have just grinded." ”Ma Xiaohu knew that civet coffee was cat poop coffee, even if it was high-end, he didn't dare to try it easily, smiled, and asked: "Miss Gu, you told me on the phone that you can help me solve my urgent needs, and I came here to ask you for advice." ”"You take a look at this first."
Gu Meier took out a document from Kunbao next to her seat and handed it over.Ma Xiaohu flipped through it casually, and found that it was all the analysis of the composition of some fruits and vegetables, as well as comparisons, various charts, and his education level. ”"I asked people to take samples and take the fruits and vegetables of your Meizhuang for analysis, and found that the nutrients are higher than other similar products, and they contain very small amounts of trace elements that the human body needs.""
So what?"
Gu Mei'er glanced at him with a smile: "Still don't understand?"
Although your product has a somewhat strange growth cycle, it is good for the human body.The current public opinion has only grasped the growth cycle a little, and you have been slow to explain this, I guess it is inconvenient for you to explain this problem.Therefore, you can only find another way and cut from another angle, so that you can turn around. ”After thinking about it for a while, Ma Xiaohu understood that public opinion was promoted by Wei Xian, and he would naturally avoid the good side of Meizhuang fruits and vegetables, and all that was disseminated to consumers was negative news.If you want to offset the negative news, you can only come up with positive news, his product itself is very beneficial to the human body, and people who have eaten it have personal experience, as long as the product is good, what are you afraid of?
Kou Douer's public relations before, he tried his best to solve the problem of the growth cycle, but this problem can never be explained, it will only become darker and darker, and it can't be covered up if you want to.Now the strategy proposed by Gu Meier is not to compete with the growth cycle problem, simply avoid it, do not respond, do not explain, as long as the good side of Meizhuang fruits and vegetables is infinitely amplified, the reputation will come back.At the end of the day, all consumers want is food safety, and as long as the product is proven to be safe, who cares how it grows?
It is the scientific researchers who care about this, and the consumers do not have the spirit of these specializations."
Miss Gu, you are really a person who wakes up from your dreams with a word!"
Ma Xiaohu got carried away, picked up the coffee, and toasted Gu Mei'er with a glass of wine.After drinking, Ma Xiaohu suddenly remembered that this was civet coffee, his expression was extremely weird, and the beauty couldn't spit it out, so he had to swallow it raw.He doesn't understand coffee in the first place, and he doesn't think coffee tastes good, but he only occasionally pretends to drink it once or twice, so even if it is a sky-high civet coffee, for him, there is no feeling of enjoyment at all, and when he thinks that it is cat excrement, he has a desire to die.Seeing Ma Xiaohu's wonderful expression, Gu Meier smiled dumbly and said, "If you don't like coffee, you can change it to something else." ”"Don't bother."
Gu Meier still called the waiter to change a glass of juice for him, and said: "Now that Qimin Group is grabbing the market, the price of your products is already expensive, and now that there is such a problem, the partners will definitely defect one after another, and in a short period of time, you will definitely be beaten to the bottom." ”"Yes, now more than half of the partners have terminated their cooperation with me, and no one has cooperated with me even if I reduce the price."
Gu Mei'er glanced at Ma Xiaohu, and her flaming red lips hooked slightly: "Reducing prices is not a good way."
You're going to have to increase the price. ”"Markup?"
Ma Xiaohu almost thought that he had heard it wrong, and looked at Gu Meier in surprise, can the price be increased in this case?"
The lower the price, the less valuable your things are, and others will not care, and when you want to make a comeback in the future, it will not be easy to increase the price, and the supplier will not allow you to suddenly increase the price, which will affect your cooperative relationship.It is better to take advantage of the current extraordinary period to raise prices, businessmen are bullish and not bearish, that is, to buy a house, when the house price is rising step by step, many people are vying to buy, and when the house price falls, there are fewer and fewer people to buy, do you know the truth?
”Explained so clearly, Ma Xiaohu is not a fool, he naturally understands the meaning, the price of a commodity rises, proving that it is valuable, and there is room for appreciation, consumers will increase their value when they buy it, but if the price falls, they dare not buy, for fear that it will depreciate in their hands, and they will suffer a loss.Take the current housing prices as an example, some cities have begun to decline, but fewer people are buying than expected, even if the people who really just need it are waiting, always want to wait for the house price to drop a little more before buying, otherwise it will be sold now, and the price will start to drop tomorrow, how aggrieved is the heart?
The same is true for the people who work with him, I buy ten yuan from you, and others buy from you for only eight yuan, so I will naturally be very unhappy.So the more he lowers the price, the fewer people he cooperates with, and he always thinks that he will reduce the price again.Coupled with the current crisis, the products may not be able to sell, and the supplier definitely has a reason to ask him to continue to reduce the price, otherwise the price is too high to come in, and he will be smashed if he can't sell it.Fruits and vegetables are products that do not have a shelf life of that long, and they are not fresh if they cannot be sold for a few days.did not reach the price expected by the supplier, so they terminated the cooperation one after another."
In this case, even if you lower the price, few people will cooperate with you."
Gu Meier took a sip of coffee and put down the cup elegantly, "Instead of compromise, it is better to raise your own value to a point where others can't climb in the future, this is your confidence in the product."
There is no problem with your product, you can find a notary public to identify, media reports, and then go out to public relations to hype, and your reputation will come back. ”Although Ma Xiaohu usually has a bright brain, after all, he has just come into contact with business and does not have much experience.Although it is a little risky, in this situation, no matter how bad the ending is, it can't be much worse, so you can only fight.