Ms.
Joanna didn't go into details, but the framework outlined in a few words was sufficient."
They rely on quantity to win, so I can only rely on quality to win.""
But the reality is that it's getting more and more difficult."
Lady Joanna smiled at Howlen, but the embarrassment and helplessness between her eyebrows lingered, and she forced the corners of her mouth to rise up hard, and let out a long breath before continuing."
I've been looking for a solution, and for now, I think, I've found it.Or rather, I wish I had found it. ”Lady Joanna didn't continue, her eyes fell on Howlen's body, and without words, her eyes already conveyed enough meaning.Hoden reacted immediately, his eyes narrowed slightly, and his eyebrows raised slightly invisibly, "You mean......
Fruit juice candy?
”Ms.
Joanna nodded in affirmation, "In the past month, the profit of fruit juice candy has accounted for half of the total profit of the entire confectionery house. ”That's a staggering number.Because Ms.
Joanna's sweet shop is a regular customer business, everyone is used to buying their favorite snacks, and the competitiveness of new products is relatively not so strong; The main purchasing power among neighbors is also accustomed to relatively fixed lifestyles and routines, and rarely tries new things.Under such a premise, the fruit juice candy can create such a huge wave, and the eye-catching effect of the outer packaging is absolutely indispensable, and Ms.
Joanna is exactly aware of this, "All the possibilities that you said you hypothetized at the beginning are real."
It's one of the best-selling snacks in the store right now. ”Although marketing is not Holden's specialty, how could Holden, who grew up in the midst of countless advertisements and marketing strategies, not understand the role of accurate market positioning and precise advertising goals?
Lady Joanna looked at Holden brightly, "Chocolate has been on the market for a month earlier than fruit juice candy, but it still hasn't been able to open up.As I recall, you said before that chocolate is probably the most popular variety, right?
”Chocolate.In Holden's memory, the first time he came into contact with chocolate was because of the promotional copy of "Valentine's Day", and the chocolate with romantic colors easily stood out, and he had already gotten rid of the limitations of sweet snacks and had his own world; And how many people can really buy chocolate because they like it?
And in Iwabuchi, chocolate is still just a budding sweet, and the trend is blowing from Tuno to Iwabuchi, even among the aristocracy, only a few young people who are interested in fashion trends have heard of it, let alone ordinary people.Ms.
Joanna was interested in sweets and kept an eye on the news, which led to the new sweet tooth chocolate.After tasting chocolate once before at Ms.
Joanna's, Hoden was raving about it – there is only one variety of chocolate at the moment, dark chocolate.Originally, dark chocolate should be able to have a market, that is, those who don't like sweet and greasy desserts very much; However, because the production process is still in the early stage of exploration, the taste is still not very stable, the balance of bitterness, sweetness and aroma has not been accurately controlled, and the taste of each batch of finished chocolate products still has many differences, which also affects the marketing of chocolate.The aristocrats are just greedy for the unique novelty of "owning it and others coveting it"."
If you want to promote chocolate, the best way is to make chocolate a means of confession."
Hodden had no intention of hiding his secrets, and shared his thoughts generously, and he explained further in the face of Lady Joanna's puzzled expression."
You should think of it this way, those candy snacks are either too childish and not formal enough; Either it can be found everywhere and lacks a sense of uniqueness; Either freshness and tastyness are important, and timeliness is easily challenged.Chocolate can cleverly avoid all of these shortcomings, while also having a unique flavor that distinguishes it from other sweets. ”"The most special chocolate, for the most special you."
As soon as Holden said a word, Ms.
Joanna's eyes lit up: as a woman, she knew too well the weight and meaning behind this sentence.But that's not the end of it."
In addition, it takes a lot of thought to be on the packaging, I mean, both the inner and outer packaging.""
At the inner packaging level, chocolate can be made into different shapes, hearts, stars, flowers, and even a custom portrait model of a person, which can be customized according to the personal style of the confessor.""
At the packaging level, generous and unique, and corresponding to different age groups and target groups, I think girls should prefer fresh and lovely colors; Middle-aged people prefer stable and atmospheric packaging.In the beginning, three different styles can be made for the customer to choose, and when the industry chain is on the track, more styles can be made, and the business is open to private customization according to the customer's personal needs. ”The amount of information is a little large, and there is a hint of solemnity and concentration between Ms.
Joanna's eyebrows: the situation that she once racked her brains and could not open has evolved into countless tricks in Howlen's hands, and there are more than one or two."
Taste and texture, which is always the most important part, is the signature of Ms.
Joanna's Sweet Tooth.""
However, when it comes to chocolate, it's the heart that is more important than the taste.So, adjust your early goals and you should be able to make it a little easier, and then buy yourself more time and opportunities to slowly find the right proportions of chocolate and make the most delicious chocolate. ”The spilling words finally reached a paragraph for the time being, and then Hodden could feel the burning gaze of Lady Joanna, which made him smile shallowly, "I mean, you can do it, there's no need to ask for my cooperation." ”"Hoden."
Lady Joanna looked at Hodden and said solemnly, "Don't you like Crowe?"
”The smile in Holden's eyes overflowed: the words of denial could not be said after all."
More importantly, you're offering your own ideas and ideas to bring about changes in the business model, and while I can't tell if these changes are good or bad right now, if I decide to follow your advice, it means you're involved in running the store.""
So, you should win the corresponding pay, and that's fair."
Ms.
Joanna's voice was neither humble nor arrogant, without much emotion, but she was steadfast in expressing her position."
Or are you taking pity on me, so you give guidance in the form of charity, but you don't need to be paid?"
Hodden opened his mouth, and the words of rebuttal stuck in his throat.()