From the discussion of theory to the implementation of practice, it is never so easy.Talking on paper requires the support of a huge theoretical foundation, while putting it into action requires the support of more experience and wisdom.There is a gap between the two phases, and even with the best efforts, there are still many variables, which can eventually lead to very different outcomes.But for Horden, fortunately, although he can only talk on paper, the opponent who can "talk on paper" with him on the Norsnes continent does not seem to appear for the time being, which also means that when entering the actual combat operation stage, his risk of failure will also drop sharply.In other words, as long as Hoden's ideas aren't too outrageous, it shouldn't matter."
Ms.
Joanna, do you have any favorite images or labels in the sweet shop?"
At this point, Hoden was more of a creative consultant, and he needed to build a plan based on Ms.
Joanna's ideas and preferences, and use his knowledge to help him - after the Eighth Precinct Sheriff, Hoden took on a consulting job again."
No, we hadn't thought about that before."
Ms.
Joanna waved her hand, "Aren't you supposed to know best?"
”Most of the time it is kraft paper bags, and occasionally when there is a shortage of paper bags, newspapers are used to complete the packaging, and there are no regulations at all.Naturally, Hodden understood this, "I mean, the image you like."
It's like......"
Holden looked around, "like the sign outside the store, do you see the sign of the 'Three Cripples' bar?"
A little bit of a feature can set your store apart. ”Ms.
Joanna's Sweet House, the signboard has no features, it is just an ordinary wooden board, and even the font has no tricks."
You can choose a fruit you like, or a dessert."
Howlen gives some hints that he hopes will be inspired, "but don't choose an uncharacteristic shape like a lemon or an apple, you still need some edges and corners, otherwise it will be a circle." ”"Isn't it okay to be round?"
Ms.
Joanna's talent is in the cooking of desserts, and she really has no idea about the other parts."
Ha, of course, the simplest circle can express a lot of deep meaning."
Hodden chuckled, "But it's too easy for others to imitate, and even if you add a psionic brand, it's a little difficult to recognize." ”If it's the 21st century Earth, then there's no problem, as long as it's trademarked, round or ticked, these simple labels are fine.But not here.Lady Joanna showed a look of embarrassment, "Holden, I'm really not good at this, I don't have any picture in my head, can't you decide?"
”That's why Ms.
Joanna sought Holden's cooperation.Hoden is not in a hurry, "Just talk about the things you like in life, you should know that art often comes from life, a cow, a cup of afternoon tea, a shower, or a table, and so on, as long as it can inspire your impression of sweets, that's fine."
Even the cutlery for making sweets is very suitable for me. ”"You mean flour sifting?"
Miss Joanna laughed merrily.Hoden raised his eyebrows slightly, "Flour sifting is fine." ”Lady Joanna smiled even brighter, "Holden, are you kidding?"
”Hoden's expression was extraordinarily serious, "No, of course not.I originally had a cat's paw in my mind, and you know, a cute cat's paw footprint would represent the joy of a sweet house, but now that I think about it, the flour sieve would have been more appropriate and more in line with our theme. ”“…… What do you mean?
”Ms.
Joanna felt that her imagination was not keeping up with the rhythm, and that her brain was showing some signs of crashing.The explanation of the language was very pale, and Holden did not continue to speak, and raised his hand and began to draw in the air.The faint blue halo depicts a large circle with a small circle of double rings in the air; Directly above there is a long hollow handle, the end of the handle and the junction of the handle are smooth arc shape, and the handle is slightly exaggerated elongation, longer than the flour sieve in life, which also looks more delicate and atmospheric.A stick figure version of the flour sieve appears, presenting a top-down view."
Finally, we were able to add psionic branding in the space between the two circles, draw the shapes of different fruits, and inject light to make them visible, with different color combinations for different batches to prove that this is the authenticity of our sweet house.At the same time, it is also possible to check the production time. ”Ms.
Joanna's eyes widened, and she carefully looked at the symbol floating in the air in front of her for a long time, then raised her head and gave a thumbs up to Holden, "Excellent!"
This is really excellent!
It's perfect!
Honestly, I simply couldn't have imagined a better idea. ”"Huh."
Holden's mood also became happy, "This is the result of our joint work, and this is called cooperation." ”The inspiration came from Ms.
Joanna, "If you like it, you can also recreate a sign and hang it at the door, so that people will gradually remember the label; Then, 3,000 kraft paper bags were ordered, all of which were labeled and used as special paper bags for the store. ”"Wow."
Ms.
Joanna couldn't turn her mind anymore, and the only thought now was an exclamation."
In the case of kraft paper bags, it is okay to focus on simplified design, and wait for the future when you need to design gift boxes, and then improve them, and now you don't need to invest so much energy for the time being.""
What's more important now is that the packaging of chocolate, fruit juice candy, and other desserts needs to be designed differently according to different categories, and then all the packaging needs to be labeled to reinforce this impression over and over again, and at the same time, to develop a supporting promotional approach."
Seeing that Holden's thoughts kept popping up, one after the other, without stopping at all, Ms.
Joanna realized that she couldn't keep up at all, "Holden, Holden!"
”She called out again and again, "Well, all the relevant situations are left to you, you put together a list, what needs to be done in the first step, what needs to be done in the second step, and then I act according to the list, what do you think?"
”Ms.
Joanna has a clear understanding of this.Hoden opened his mouth slightly, "......
Good. ”After hesitating for a moment, he agreed, "You can make your own adjustments according to the budget, there is no need to replace all the packaging in one go, the first step is to replace all the kraft paper bags, at the same time, the packaging of snacks can be replaced in batches, replace one batch first, but the price is slightly increased, depending on the customer's own choice, special or ordinary, wait for a part of the profit to be recovered, and then replace the second batch." ”Ms.
Joanna's eyes brightened, "That's good, it's good!"
So, do it!
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