"Are these people stupid?
Ya'an green tea can be sold so expensive if you change your name?
Does anyone really buy it?
Di Wei asked puzzled.
Xiao Peng smiled: "Do you think it's enough to just change your name?"
Of course not!
There are also publicity stunts!
People's panda health tea is made of giant panda feces as fertilizer, saying that there are anti-cancer ingredients in bamboo leaves, and the national treasure panda takes bamboo as its staple food.
You say it's not hype?
But some people believe that some people will buy such tea!
” Yang Meng snorted coldly: "It's so amazing, it's better to eat panda." ” "Who's to say it isn't."
Di Wei echoed.
Xiao Peng continued: "Actually, you should pay attention to the fact that the price of tea has doubled in recent years, and there is speculation behind this.
Over the years, what 'Pu'er', 'Jin Junmei', 'Tieguanyin', 'Xinyanghong' and other teas have encountered market speculation, the original price of tens of hundreds of pounds of tea, now at every turn thousands of yuan or even tens of thousands of yuan a catty, in 2001, a 250 grams of Pu'er tea cakes, on the auction of 250,000 high prices, equivalent to 500,000 pounds; Daqi's Xinyang Maojian sold for 26,800 yuan per 100 grams, equivalent to 130,000 catties, and the largest increase in black tea was Jin Junmei, which was close to 100,000 catties in 2011.
And how much does it cost?
” Di Wei scratched his head: "According to that, planting tea now is really good!"
” Xiao Peng waved his hand: "It also depends on whether you can hype and promote your own tea brand."
At present, there is also a big gap in the income of tea farmers. ” Di Wei said: "Who still buys tea like this?"
” Xiao Peng smiled: "You are really wrong, now China's economic level is so good, the more hype the price of this tea, the more prosperous the tea market, just like this West Lake Longjing, the annual output of imperial tea was only two taels, and its price cannot be measured by exact numbers, and in addition to them, the special Ming Qian Longjing tea head tea, can be sold for hundreds of thousands of catties!"
Now some people drink tea, and some people drink money!
It's all hype, and sometimes it's a concept that's hyped. ” "Concept?"
Di Wei asked.
"That's right.
Let's talk about the panda health tea, the basis of their hype is that the panda's digestive system is not good, and 70% of the food nutrients cannot be absorbed, and they all go into the panda feces.
That's true.
But let's not talk about whether there are anti-cancer ingredients in bamboo, even if there are anti-cancer ingredients, which exist in panda feces, but can the nutrients in panda feces really be absorbed by tea trees?
Xiao Peng lit a cigarette and continued: "The nutrients absorbed by the roots of the tea tree are all minerals!
It is difficult to absorb nutrients other than minerals, that is to say, there is no scientific basis for this transformation of tea leaves to have the anti-cancer ingredients in bamboo, and what he uses is just that the giant panda is a national treasure, and the national treasure is scarce.
That's why it's just fooling. ” Yang Meng laughed: "This thing is also amazing, if the manure has such a miraculous effect, wouldn't it be higher to grow melons and vegetables?"
Why be tied to tea?
Human beings have not overcome major medical problems for decades, but they can be solved with a soak of panda feces.
Why don't those scientists hurry up and find a rope to hang themselves?
Being able to come up with this way to make money, I also admire Anshi. ” "An Shi?"
Di Wei suddenly asked, "Are you talking about that environmental protection Chinese character panda calligrapher and painter?"
Di Wei prides himself on being a painter, and naturally has an understanding of cultural characters.
Xiao Peng nodded: "Yes, it's that An Shi, the name is scary: An Shi, stage name An Yanshi, pen name Bashan Night Rain, number Yan Huang Shen Deng."
The title is even more terrifying, what is "Chinese Character Tong Yi Jing Calligrapher and Painter", "Chinese Culture Innovative School Writer", "I Ching Named Feng Shui Psychology Famous Teacher", "Chinese and Western Culture Comparison and Integration Scholar", "Original Response to the Homology of Calligraphy and Painting and Chinese Character Ecological Civilization Gene Continuation of Environmental Protection Chinese Character Panda Calligraphy and Painting", "Sichuan University Teaching Chinese Character Calligraphy Teacher for International Students".
What the hell is this mess?
There is also an innovative school of Chinese culture?
In that year, he wrote an article "Cultivating Panda Tea with Panda Feces", which was awarded the 'copyright' by the Sichuan Provincial Copyright Bureau, and later wrote an article "Using Panda Feces to Nourish Panda Ecological Tea to Spread the Ecological Chinese Character Planning Plan", which found another way to create such a panda ecological tea. ” Yang Meng sighed: "Damn!
O man of God!
Now it's no wonder that so many people want to be famous after sharpening their heads, as long as they are a little famous, they can make money!
” Xiao Peng said: "In fact, if you take out the hype link of this 'Panda Ecological Tea' and analyze it carefully, some of the so-called 'high-end tea' and 'sky-high tea' hype over the years are almost the same, nothing more than hype its health care value and cultural value, the classic case of the former is Pu'er tea, many people blow Pu'er tea that is called a god, and now people, the standard of living has improved, and they want to live more comfortably and healthily."
Now I look at it, drinking tea can cure cancer, drinking tea can be healthy, drinking tea can lose weight, drinking tea can reduce the three highs, and even in the end, Pu'er tea has become a good thing for beauty!
Damn, in these days, as long as I hear that 'I can be beautiful' and 'I can lose weight', even if it is a leaf, now those beauty-loving chicks can grab a few handfuls and throw them in their mouths and chew them!
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The hype of Pu'er tea back then was to seize the health care function in it!
” Cai Junwei was dumbfounded when he heard this, he usually drinks Pu'er to lose weight, and when he heard this, he hurriedly asked, "Does Pu'er tea have health care functions?"
” "Yes!
This cannot be denied.
Xiao Peng replied lightly: "It has a certain effect on warming the stomach and nourishing the stomach."
After all, Pu'er tea is a fermented tea, and it is effective in this regard.
Moreover, during the fermentation process of Pu'er tea, microorganisms that are beneficial to the human body will be produced.
But you have to pay attention to the fact that any fermented tea will produce this thing during the fermentation process.
What Tieguanyin, Wuyi rock tea, oolong tea, black tea, black tea, etc., all have such microorganisms in them. ” "Then why can Pu'er tea be sold at such a high price?"
Cai Junwei asked.
Xiao Peng took a puff of his cigarette and shrugged his shoulders: "There is a huge amount of Hong Kong and Taiwan capital behind the speculation.
Many people in Hong Kong and Taiwan drink Pu'er tea, they found that the price of Pu'er tea in Hong Kong and Taiwan is much higher than in the mainland, a few years ago, in Yunnan and Guangdong, many people do not regard Pu'er tea as a good thing, and after a long time, they directly throw it into the corner.
Some savvy speculators in Hong Kong and Taiwan have realized that there are business opportunities to be made here, and there is speculation to be made.
So I ate a lot of these aged Pu'er teas and stocked them up first; Then the newspapers and television on the mainland publicized how miraculous the effect of Pu'er tea was, all kinds of popular science soft articles were everywhere, and then the auction was created, and a piece of Pu'er tea cake was auctioned at a sky-high price.
When they reached the peak, they sold their hoarded goods at a high price to make huge profits.
At the same time, because there is no one in the market to take over, the price of Pu'er tea has fallen like a roller coaster.
At that time, countless people in the Maliandao Tea Market in Beijing followed the trend to fry Pu'er tea, and in the end, the one who lost money was called a loss of money.
In the end, the entire Pu'er tea market collapsed directly, and no one from investors, manufacturers, and finally tea farmers was spared.
Except for those bookmakers, small and medium-sized investors all suffered heavy losses.
During that time, in order to recover the blood, the merchants who hoarded goods sold hundreds of tea bricks to eight pieces, and finally the tea farmers simply did not pick the tea leaves and left them barren.
The selling price can't catch up with the labor cost of picking, who will pick the tea and sell the tea?
At that time, a kilogram of fresh tea was less than a dollar!
At the same time, there are a large number of tea factories that have closed down, let's say Menghai, Yunnan, the number of tea factories is not yet one-tenth of the heyday. ” Yang Meng took a sip of tea and said unhurriedly: "These followers are also stupid, no matter what it is, when its price far exceeds its own value, it means that there is a promoter hype."
But it's such a simple truth, many people just can't understand it, and they have to follow the trend, like a moth to a fire, and finally lose everything. ” Xiao Peng smiled: "If they all understood it like you, those profiteers would not be able to survive for a long time."
You're right, the truth is as simple as that, but people are most likely to get dizzy in front of interests.
It is not surprising to make such a mistake. ” Di Wei asked, "Then is there any similar hype?"
” "It's too much."
Xiao Peng said: "In addition to what's 'Panda Health Tea', what else is Xinyang Maojian, which uses girls to pick tea with mouth-lips as a gimmick to attract people's attention, and calls tea picking girls all Chu girls with chest C cups, so full of tricks of commercial packaging, the purpose is to make huge profits through the concept of hype, a pound of Xinyang Maojian sells for more than 100,000 yuan, in exchange for you, do you sell it or not?"
” Di Wei snorted coldly: "Whoever buys it is stupid!"
” Cai Junwei was not happy when he heard it: "Damn, I really bought it." ” After hearing this, Yang Meng asked suspiciously: "Xiao Peng, is he a fool of money?"
” Xiao Peng smiled: "Mengzi, what you said is extreme, how can this be regarded as a stupid person with money?"
” Cai Junwei was moved: "It's still Brother Xiao Peng's kindness." ” How do you know that Xiao Peng continued: "He is the representative of Qian Duo Fool!"
” Cai Junwei cried with a sad face: "。。。。。。
Don't talk about it, friends. ” "Brother Peng, what is the most suitable price for tea?"
Di Wei asked the question he was most concerned about, although he had some money, no one wanted to be wronged, right?
Xiao Peng thought for a while: "In all aspects of tea from production to final sales, the cost of a pound of mid-range tea is about 300 yuan.
Buy as much as you think is appropriate. ” "What kind of mid-range tea is?"
Cai Junwei asked.
"The tea that sells thousands of teas at the market price is mid-range tea."
With people like Di Wei and Cai Junwei, if you tell them how to distinguish mid-range tea from the color and taste of tea, it is better to be simple and direct, and tell them the price directly, they have the most number.
Di Wei was taken aback when he heard this: "Damn, tea is actually a profiteering industry?"
” Xiao Peng smiled: "What do you think?
You see those who sell tea, entertain people to drink tea for free every day, and give tea to people, why do you think it is?
It's because it's full of huge profits, sell it to you for a catty, and how much will come back!
Besides, the emergence of so many sky-high teas is also in line with market demand, after all, China has a unique gift-giving culture.
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Most of these sky-high teas are used for gifts, the higher the value of the gift, the more sincere the gift-giving, and the tea is more elegant.
Therefore, the price of these teas, in addition to the hype of the behind-the-scenes promoters, is also inseparable from our Chinese gift-giving culture. ” Hearing this, Di Wei asked: "Brother Peng, you just said that it is hyping the health care value, and you haven't said that tea is hyping the cultural value?"
” Xiao Peng laughed: "Do you still need to ask?"
In addition to hyping tea for health care value, the rest is hype cultural value. ” "Huh?"
Di Wei's eyes widened.