"Happy Joy" ranked second in the ratings of the whole station, breaking through 13 results, which shocked the whole station, and everyone in the program team showed smiling faces.
In the past few years, when the show was not as good as one episode, and they were almost about to give up, Lin Ruofeng's arrival gave them hope, and now it is leading them back to the top.
"Director Lin, congratulations!"
"Director Lin, congratulations on breaking through the 13 ratings!"
"Congratulations!"
"Congratulations on the show's return to the top!"
After the ratings broke through to 13, the other responsible persons had already given up powerlessly to compete with Lin Ruofeng, and stepped forward to congratulate them one by one.
Now that you have decided not to be a competitor, it is still possible to win over the relationship.
"Where, where!
You're welcome!
Lin Ruofeng also responded one by one.
Looking at the enthusiastic appearance of the others and Lin Ruofeng, Li Jianzhong and Luo Hao felt as uncomfortable as if they had eaten Xiang, and threw their sleeves and left.
"Xiaolin, come here!"
Song Hui was also very happy in his heart, and there was another trump card program in the station, which added an achievement to his position as the director.
Hearing this, Lin Ruofeng greeted the other program team leaders and walked towards Song Hui.
"Director Song, what are you looking for me?"
Song Hui said with a smile: "Because your program has made Jiangnan Satellite TV famous, Jiangnan Charity wants to ask us to help produce a public service advertisement, originally planned to let the planning department start, but I thought that you have a lot of ideas, so I want to ask you to cooperate with the advertising planning department to produce a public service advertisement that can be taken and effective, and earn face for our Jiangnan Satellite TV!"
” "PSAs?"
Lin Ruofeng was a little surprised.
"What kind of PSAs?"
Song Hui replied: "That's right, after this public service announcement is produced, it will be broadcast on Jiangnan Satellite TV."
Don't worry, if your idea is good enough, there are indispensable benefits in Taiwan, not to mention that you haven't opened an advertising company?
By the way, you can earn some fame!
” Lin Ruofeng nodded, now that the scale of the advertising company has begun to expand, Ye Zixin is almost half a boss, taking care of the company's affairs for herself.
As for Lin Ruofeng, he is only responsible for coming up with ideas and making a name for the company.
And this time the public service advertisement is a request of Jiangnan charity, and it must also be supported by the government.
If you do a good job in this advertisement, you will definitely make a profit.
However, in recent years, there has really not been much benefit from public service advertisements about charitable donations, because there has been a crisis of trust in many charities, and many people are afraid that their donations will be deceived into spending money on those institutions.
And this is also the most difficult point to overcome in charity public service advertising, no wonder Song Hui will look for himself, I'm afraid those guys in the advertising planning department must be very sore in their brains now!
Planning Department.
The projector shows the difficulties of children in poor mountainous areas, who cannot afford to go to school or even have enough to eat.
Many children drop out of school at the age of 10 to work in the fields to support their families, and many families are tormented by illness and cannot be treated, so they can only drag it on day by day until they can no longer move and cannot open their eyes.
The staff of the planning department looked at the slides one after another, and the children's eyes were eager for help and desperate and helpless, and suddenly they had mixed feelings, and several female personnel were already silently wiping their tears.
"This is some real material provided to us by Jiangnan Charity, these children in the mountainous areas are in need of help, but the crisis of trust in charity has led to the recent decline in charity, so I hope we will make a public service advertisement, calling on the masses in the society to give a little love!"
Song Hui's sobbing voice sounded, and it was obvious that after reading the slides, that scene also had a great impact on him.
The members of the planning department in the audience showed firm eyes one by one, they must make a good advertisement and contribute to these mountain children.
However, the reality is cruel and they would love to help, but the crisis of confidence is simply too difficult to overcome.
How many people will trust charities now?
If it doesn't reverse people's mistrust, then what's the use of this PSA being made?
It's just a little short film, just watch it.
The crowd pondered.
Song Hui didn't say anything, not wanting to disturb these people.
But he was very worried about whether this public service advertisement could be done well, and if it was not done well, the stage would lose the second, and it would be a sin not being able to help these children.
The planning department pondered one by one, Song Hui shook his head, I am afraid it will be difficult for them to come up with good ideas to break the deadlock of charity public service advertisements.
But suddenly thought of Lin Ruofeng next to him, and turned his gaze over.
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Lin Ruofeng felt Song Hui's gaze and understood what he meant.
Some of the things that came out of the previous slides also had a great impact on his heart.
In particular, the video of a six or seven-year-old girl dropping out of school to take care of her seriously ill mother, picking up garbage to sell every day to maintain the family's livelihood, directly poked the softest part of his heart, and tears flowed out of his eyes.
"Xiaolin, do you have any ideas?"
Song Hui looked at Lin Ruofeng, who was stunned there with tears in his eyes.
"Well, I have an idea, I don't know if I can do it!"
Lin Ruofeng nodded without weight.
"Oh?
Let's talk about it!
Song Hui was overjoyed.
"yes, let's talk about it, let's help take a look!"
"Say it, let's talk about it!"
The other people from the planning department said continuously, they knew that Lin Ruofeng was invited by Song Hui to help, although they were skeptical about Lin Ruofeng's ability, but through the short film, they had already resolved the contempt in their hearts, as long as they could help these children, what could they count?
Of course, the premise is that Lin Ruofeng's ideas can be approved by them.
"Director Song, I want to ask, how long is this public service announcement?"
Lin Ruofeng asked rhetorically.
"When?"
Song Hui was surprised.
"It's only two to three minutes, after all, it's a public service announcement, you can't shoot a video and put it out, so it's better to put these real videos on them."
And, even so, I'm afraid there will be many people who question whether it's a fraud!
” "Three minutes?"
Lin Ruofeng frowned.
"What?
Short on time?
How long do you estimate?
Song Hui asked.
"If it does what I want, I'm afraid it will be twice as long."
Lin Ruofeng said, seeing Song Hui frowning, he hurriedly added.
"But I can guarantee that this PSA is far more effective than the previous one!"
"Double, that's six minutes?"
Song Hui frowned, but there had never been a public service advertisement that lasted more than three minutes, let alone six minutes.
"You're not kidding, are you?
A six-minute ad?
Are you sure someone will be able to watch it?
” "yes, is six minutes an advertisement?"
The people in the planning department were dissatisfied, feeling that Lin Ruofeng was making trouble, and the general public service advertisements were streamlined, how could there be more than three minutes?
Only Song Hui thought for a while and asked, "Are you sure?"
” Lin Ruofeng nodded and said, "Yes, I think you think it's inappropriate, why don't you wait for tomorrow's plan to be made, and then talk about it?"
”