It's Mother's Day again.
Perhaps influenced by Lin Ruofeng's previous micro-film "Transaction" for charity, it is now popular to shoot micro-films to express emotions during festivals.
Especially in the TV station, basically the lover will shoot some micro-movies.
They are very shrewd, and naturally see the benefits of this micro-movie.
Although it cannot bring substantial benefits to the TV station, those invisible benefits are inexhaustible.
It's like the previous "Transaction" filmed by Jiangnan Satellite TV, which did not bring much monetary benefit to the TV station.
However, after the broadcast of this micro-movie, tens of millions of people were moved, and countless people spread the word of mouth, and almost all of them chose Jiangnan Satellite TV to watch TV.
And inside Jiangnan TV, Song Hui became the director of the station, and the charity vigorously promoted the TV station, and it was favored by the government, which can be said to be more and more popular, and he was envious of other TV stations.
On Father's Day before, there were also a lot of micro-films, however, the response was mediocre, which just highlighted Lin Ruofeng's talent in this regard. makes other TV stations envious and jealous, why doesn't there be a Lin Ruofeng on his own TV station?
And Lin Ruofeng has become famous for a series of advertisements in recent days and has become a legend in the advertising industry, of course, the same is true for the so-called public service advertisements!
This time on Mother's Day, Jiangnan Satellite TV invited Lin Ruofeng back.
And Lin Ruofeng lived up to expectations, and after thinking about it for a night, he finally came up with a book that made Song Hui and others cry.
For this reason, Song Hui also deliberately ordered on Mother's Day that at the end of the evening program, he must first promote this advertisement.
In this way, many people know that after the Mother's Day night show, there will be an advertisement, like "Transaction", which is from Lin Ruofeng.
After watching the show, many people did not immediately change the channel, but waited for the advertisement promoted by Jiangnan Satellite TV.
As soon as the show ended, the TV picture suddenly changed.
Just seeing the headline of the commercial on TV made everyone stunned: "Paradise Luncheon"!
Isn't this Mother's Day?
Why such a name?
The picture is gradually emerging!
"Bell bell bell", the crisp wind chimes rang, and the sound of water and chopping vegetables came from the TV.
The camera moves, portions of food appear, eggs, greens, tomatoes, cucumbers.
In the midst of the pile of dishes, there is also a photo frame with a photo of the son and his mother.
A young man appeared in front of the camera, wearing an apron, bending over to wash vegetables, and wiping sweat with his arms from time to time.
Maybe he never knew that cooking was so tiring, right?
It's just that he is very serious, washing the dishes seriously, and there are photos of himself and his mother next to him, as if his mother is by his side, watching him cook!
The young man was washing the cucumber, and suddenly the picture changed.
The son was eating melon seeds and sitting on the sofa watching TV.
While his mother was dragging the ground in front of him, the young man was dissatisfied: "Oops~!"
Don't get in my way!
” The guy smiled and washed the cucumbers.
The picture continues, the mother is working in the factory, and the noisy sound keeps ringing.
My mother was holding a notebook and recording it, and the hot wind blew out of the fan, which confused my mother's eyes and could only wipe it with her hands.
Looking back at the clock on the wall, it was almost twelve o'clock, and her son was coming home from school, she thought.
Looking at the work in front of her, it seemed that it was not finished, and the mother had an anxious expression on her face, and she wanted to finish it at once so that she could rush back to make lunch for her son The camera pans back.
The young man sliced the cucumber and mixed the eggs, and a smile appeared on his face.
Is it because you can cook yourself?
Or is it because I thought of the scene when my mother ate the food she cooked with her own hands?
The kitchen is busy, and the camera goes back to the way it was.
The mother cooked and called her son to eat, and the son played computer games, but he shouted impatiently: "Oh, don't scream, it's annoying!"
” The picture continues, my mother bought fruit, dropped it on the ground, and hurriedly squatted on the ground and picked it up one by one.
After a busy day, the mother and son were tired and sat on the bench in the park, and the son lazily asked, "Mom, what are we going to eat tonight?"
” The mother sat next to her, looking at her son's side face in the sunset, and smiled expectantly: "Mom, how long will I be able to eat the food you cooked for me?"
” The son smiled and replied easily: "Oh Mom, when you get old, I'll make it for you every day!"
” Mom nodded, happy.
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"Good boy!"
Scenes are interspersed between his son's busy cooking.
The son made the meal, brought a plate to the table, sat in the seat, and saw that the lunch time was approaching, so he served the meal for his mother and put it in front of the seat.
Time passed by second, and it was soon twelve o'clock.
The son looked at the door in front of him and slowly closed his eyes, imagining what his mother would look like when she returned.
The wind chimes were still thinking about it, and at this time, the door opened, the familiar footsteps sounded, and the son opened his eyes happily.
I saw my mother coming back from work, looking at the sumptuous dinner in front of me in surprise, and her hand holding chopsticks trembled happily.
But the son raised the bowl and devoured it, looking at the side from time to time, after all, he didn't hold back, and tears kept falling.
The camera slowly moved from the dish, and I saw a black and white photo on the stool next to my mother who was sitting and eating, which was the photo of my mother before her death.
It turned out that after my mother got off work once, she finally fell to the ground from exhaustion and never woke up.
At the dinner table, my son was eating and crying, trying not to cry out loud.
It's just that the two of them have become him alone, even in a hearty lunch, what does it taste like?
"How long will it take for Mom to eat the food you cooked for me?"
"Oh Mom, when you're old, I'll make it for you every day!"
The previous promise echoed in his ears, and his son finally couldn't hold back his tears.
At the end of the picture, a line slowly emerges: When you are waiting, you have lost forever At this moment, the audience in front of the TV realized that the so-called "Paradise Lunch" was the reason why the son made a long-awaited lunch for his deceased mother, but it could only be a lunch sent to heaven.
Recalling the previous conversation between the mother and son, and looking at this title again, an inexplicable sadness welled up in my heart, and I couldn't help but want to cry.
After reading it, many people have a feeling of shame.
Aren't they just like the sons in the advertisement?
Usually impatient with my mother, pointing fingers, and feeling wordy.
But I don't want to, my mother is worried about herself all the time.
When I was a child, I said such a sentence: "Mom, when I grow up, I will be good to you and buy you a lot of sugar."
"But when I grew up, I forgot my promise."
"I'm ashamed, really, when we were children, we revolved around our parents every day, and when we grew up, love was still there, but we ignored a lot!"
"It seems that this advertisement, I cried!
It reminds me that I haven't cooked a meal for my parents yet, and I must cook a meal for them when I go home this time. ” "I cried, I cried a mess, and I told my mother a lot about what to do with me in the future......"
Many children have come to their senses after watching this video and mentioned filial piety!
Now many people think that it is not too late to be two years late, and they do ignore filial piety as soon as possible, always waiting for the future, and everyone forgets the meaning of "the tree wants to be quiet and the wind does not stop, and the son wants to be filial and does not wait".
After reading it, an educator in the society posted on Weibo: "Maybe we think it's okay to be two years late, but elderly parents can't afford to wait, they need the love and care of their children." ” ps: When I was writing, I was very moved in my mind, so let's cook a meal for my parents while they are still around!