In this era, it is no longer the time when the aroma of wine is not afraid of deep alleys.
Whether a work can be popular or not depends on its own quality; But how popular a work can be depends heavily on publicity and operation.
The contract given by the glorious years is indeed good, but Mu Ming attaches more importance to their own strength.
One million gives six percent and one hundred thousand gives ten percent, the latter having no value other than sounding better.
Mu Ming asked very directly, he was not afraid of Lin Caiwen on the other side being annoyed and angry.
The current situation is a seller's market, and if it is not successful here, Mu Ming can still sign the contract to others.
The quality of "Soul Ferry" itself and the popularity that he is now gradually starting to grow are his greatest confidence.
Lin Caiwen naturally didn't get annoyed and angry because of Mu Ming's question, on the contrary, she admired the reality of the boy in front of her.
Because this means that as long as their conditions are suitable, it is easy to persuade Mu Ming to sign a contract.
Therefore, hearing Mu Ming's question, Lin Caiwen just smiled indifferently and said, "Since this is the case, then I will first introduce the advantages of our glorious years." ” "Listen up."
Mu Ming said seriously.
After a slight pause and a moment of language organization, Lin Caiwen spoke: "Our glorious year is a cultural publishing company that has just been established this year, and there are no projects in operation yet, which means that we can devote our energy and resources to the first published work." ” Mu Ming nodded noncommittally, Lin Caiwen's words were more skillful, inexperienced, and had no achievements, so he was depicted as an advantage.
Mu Ming felt that she could learn, for example, although she was a newcomer, it meant that she would put all her energy into a book.
"Then there's our hardware.
As I said before, our glorious years are based on the publishing company established by Dongshan Publishing Group.
In fact, the main stake in our company is Dongshan Publishing Group, so we have access to all sales and promotional channels under the name of Dongshan Publishing Group, which is also our most important resource.
Lin Caiwen said in a slightly arrogant tone.
This news surprised Mu Ming a little.
Dongshan Publishing Group is invincible in the publishing industry in their Dongshan Province; Even if it is placed in more than 30 provincial publishing groups in the country, it is also one of the top several large publishing groups, which is similar to Zhongnan and Sujiang.
Of course, all private publishing companies are basically affiliated with these publishing groups, so simply having a publishing group controlling them doesn't mean much.
But what Lin Caiwen said later, it is a bit terrifying to be able to use all the publicity and sales channels of the entire Dongshan Publishing Group.
What does this phrase represent?
This sentence means that after Mu Ming signed the contract, as long as the publishing company is willing to invest in the early stage, "Soul Ferry" can be placed in bookstores and book sales outlets in more than sixty percent of large, medium and small cities across the country in the shortest possible time.
Although physical bookstores are gradually decreasing and online sales are gradually increasing, the main form of physical book sales still needs to rely on physical bookstores.
This is especially true in third- and fourth-tier cities with large populations.
Mu Ming quickly calculated an account in her heart, the country's 1.3 billion population, according to the calculation of sixty percent of the paving surface, excluding three-quarters of the elderly, children, middle-aged people and other non-market people, in the rest of the market, even if only one person for every hundred people buys, even if one person only buys one, that is more than two million sales.
Of course, this is an idealized calculation, and there are many factors that affect the actual situation.
However, this number can intuitively reflect the benefits that can be brought by this huge sales channel.
However, these are just Lin Caiwen's words.
Although she said it confidently, who knows if it's true or not.
Mu Ming sighed lightly in her heart, it seems that she still has to ask her father for help and check the specific situation of this "glorious year".
Lin Caiwen naturally didn't know that so many thoughts flashed in Mu Ming's mind in an instant, and he was still introducing his advantages: "Another point, although our company has just been established, the personnel are not all newcomers, and many of them are senior personnel who have been in the industry for many years.
For example, the editor-in-chief Liu next to me was the editor-in-chief of books published by Motie. ” Of course, Mu Ming of Motie Books knows that it is a large-scale private publishing company of the same level as Boji Tianjuan, and it has many well-known works.
The representative ones are "Those Things in the Ming Dynasty", "Notes on Tomb Robbery" and "Zhu Xian" series.
Mu Ming looked at Liu Sheng, who had been silent since he sat down, and the other party nodded slightly at Mu Ming.
Then, he continued Lin Caiwen's words: "What Manager Lin said are some hard conditions for our glorious years.
For the operation of the book "Soul Ferry", we have also made some preliminary plans. ” "The audience of the book "Soul Ferry" is basically young people between the ages of 18 and 25, that is, some high school students, college students and young people who have just graduated.
Therefore, in terms of publicity, the way we choose should also be more targeted at this group of people. ” "For example, high school students, because they have fewer ideological and information reception channels, our main way of publicity is more well-known magazines, such as "Boys and Girls", "Novel Painting", "Egger" and other magazines with a large circulation on campus, which are more suitable."
"For the market group above college students, the focus of publicity should be on the Internet.
For example, Weibo, which is a very good platform.
When Liu Sheng said this, he smiled at Mu Ming, and Mu Ming responded with the same smile.
"And another thing we should pay attention to is that young people nowadays tend to like to divide the circle on a certain social platform, and at the same time have a certain degree of convincing to the well-known figures within the circle.
Therefore, our propaganda can start with this part of the 'well-known figures'. ” "First build a good reputation, then let the first readers spontaneously Amway, and finally form a popularity."
Mu Ming sighed.
In essence, this is basically the same as most propaganda methods in later generations, which shows how effective such a routine is.
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Of course, the premise is that the quality of the work is guaranteed.
"Sure enough, this kind of work still has to be a professional."
Mu Ming sighed in her heart.
Although I have seven years ahead of the curve, I can only think of what to do.
Like the specific means of operation, I can't think of it.
"But ......"
A new doubt rose in Mu Ming's heart: "The cost of such a large-scale publicity is very high, right?"
"Mu Ming knows very well that without real money, how can those big Vs have time to help you promote and publicize.
Liu Sheng said that it was very lively, and all kinds of publicity channels were well planned.
But the premise of these plans is that there must be a large amount of upfront publicity investment, and this money has to be paid by the publishing company.
Although "Soul Ferry" is currently very popular on the Internet and looks promising, no one can guarantee that it will really succeed after it is put into the market.
Once there is an accident, the cost of these publicity in the early stage will be all wasted.
So Mu Ming was a little strange, the other party's confidence seemed to be more than her own.
With such a large investment, it seems that "Soul Ferry" will be successful.