Most people in the world recognize brands, LV, Gucci, Mercedes-Benz, Michelin, Apple, Dongjing Fever......
In short, this time-honored brand will always be expected by everyone when it launches a new product.
Film, as a kind of artwork with commodity attributes, is naturally the same.
The most recognized brands of Chinese films in the mainland should be the three great directors Chen, Zhang and Feng.
However, it is undeniable that these three have indeed made outstanding contributions to the establishment and development of the mainland film market.
For example, before the 90s, Chinese audiences had never been in the habit of going to the cinema to watch movies, let alone paying for them.
Because before watching movies, there were public screening teams to show movies in various places, and people didn't have the idea that watching movies cost money.
Well, it's a bit like the Chinese music market in the last decade or so.
And it is the efforts of this group of fifth-generation directors (Feng Xiaogang does not belong to the fifth-generation directors) that slowly established the Chinese film market.
And in those years, these three did have a lot of classic works.
Chen Kaige's "Farewell My Concubine" can be called the pinnacle of Chinese film history; Zhang Yimou's "Red Sorghum", "Ju Dou" and "Red Lantern" have won awards at major film festivals at home and abroad; Feng Xiaogang's "Party A and Party B" created a domestic commercial film market, and "Feng's Comedy" is a symbol of the Spring Festival Gala every year.
In short, it is all kinds of open hanging, all kinds of cattle 13, all kinds of invincible.
Then, there are three blockbusters from 05 to 06.
"Wuji", "Night Banquet" and "Golden Armor", three big investments, three big productions, completely destroyed the credibility of domestic audiences for Chinese blockbusters.
Since then, ridiculing domestic films has become a politically correct thing to do.
Objectively speaking, it is impossible to say that these three movies are bad at all.
Whether it is the picture, special effects, or expression, it will be a first-class work in ten years.
The only problem is that there is no basic, complete, logical story.
In this year's film market, after five years, the three of them released their respective works together.
How to say, compared with the three works five years ago, the only good thing may be that the ratings have improved a little compared to five years ago.
It's hard to say, it may also be that domestic audiences are much more tolerant of movies in the atmosphere of a sea of bad movies for several years.
But no matter how it was made, these movies did quite well at the box office.
Especially "Tangshan Earthquake", the box office on the first day was 31 million, the box office exceeded 100 million in three days, and the final box office was 673 million, winning the annual box office champion for 10 years.
Don't forget, Director Feng will have a "If You Are Honest Do Not Disturb 2" five months later.
This money-making work lived up to expectations and won 481 million box office.
In other words, Feng Xiaogang contributed 1.1 billion box office in 2010, accounting for one-tenth of the total box office of the year.
However, Feng Xiaogang is not the biggest winner this year, and the real winner should be Jiang Wen, who is like a dark horse at the end of the year.
"Let the Bullets Fly" won 661 million box office and a super high rating of 8.7.
Jiang Wen also made a real name through this movie, and was become the fourth largest director by many fans compared to the three majors.
"So, it's better to make a movie."
On the set of "The Age of Naked Marriage", looking at the box office information of "Let the Bullets Fly" change day by day, Teng Huatao couldn't help but sigh.
In fact, Teng Huatao is also a very magical director, if you follow the classification of Chinese directors, he also belongs to the sixth generation of directors, and Wang Xiaoshuai, Lou Hua, Lu Chuan, Jia Zhangke are all in a batch.
The only difference is that he is one of the only directors of the sixth generation who does not make movies, but makes TV series.
Of course, among the TV drama directors, Teng Huatao is also a big bull, both in terms of the quality of his works and his achievements.
But after all, movies are in the upper reaches of the chain of contempt, and the TV drama circle has always maintained envy of the film industry, which also makes him always hope to make his own movies like his classmates.
"Director, if you want to be envious, you can shoot it too."
Mu Ming heard Teng Huatao's exclamation next to her, and joked with a smile.
"It's that simple."
Teng Huatao shook his head: "Now the resources of the film are basically in the hands of the Beijing circle, and the rest of the directors either have their own ideas to save their own books, or they can only pick the rest."
If you don't have a good script, what's the use of filming it. ” "And not only the script, but also the production, production, hairstyle, and publicity are all indispensable things for a work.
Everything is inseparable from money.
Those big companies and investors, who only recognize the famous ones, like me, have no chance at all.
Teng Huatao's tone was full of helplessness.
Domestic films started in the northwest and flourished in the capital.
The so-called "Northwest" refers to China's earliest film production center, Xi'an Film Studio, and later Western Film Group.
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In the eighties and nineties, most of the well-known films in China were the works of Western Film.
Unfortunately, with the changes of the times and the transfer of funds, a large number of people gradually moved to the capital, and slowly formed the Beijing circle that was opposed to the Hong Kong circle.
And the Western Film Studio, after losing a large number of directors and actors, slowly declined.
Chen Kaige, Feng Xiaogang, Jiang Wen, Ning Hao......
The current Beijing circle brings together more than sixty percent of the powerful directors in China, and most of them are occupied by the Beijing circle, whether it is capital or channels.
Outsiders want to enter, without three points of strength and three points of luck, it is really rare.
Therefore, Teng Huatao sighed from this.
Similarly, if Mu Ming wants to do something in the film industry, she also has to face this situation.
However, Mu Ming is still more optimistic about this, because the memory from seven years later tells him that the power of the Beijing circle has reached its peak in 10 or 11 years, and then it has been going downhill.
The decline of the Beijing circle is actually similar to the reason for the decline of Xiying, and the most important point is that the funds from capital tycoons outside the industry began to flow into the market.
Compared with the brands of traditional big directors, these new bigwigs believe in the emerging IP + big data model.
In addition, Mu Ming personally feels that directors in non-Beijing circles should also thank one person in particular, that is, Guo Xiaosi.
It was the first time he let people know that anyone could do the job of directing.
It was also he who let a group of lay investors know that there is a kind of movie called fan movie, which does not need content and technology, as long as there are fans, there can be returns.
Anyway, under the large-scale inflow of new capital, the emergence of new directors in an endless stream, and the secret suppression of the official, the Beijing circle is indeed shrinking.
Of course, the emaciated camel is bigger than the horse, and it is not seven years later, the current film capital market is still the era of the Northwest Circle, the Beijing Circle, and the Hong Kong Circle.
Teng Huatao lamented that there was no good script, but Mu Ming was just the opposite, he had countless good scripts in his mind, including "33 Days of Broken Love" filmed by Teng Huatao in his previous life.
However, Mu Ming just went through it in her mind for a while, and didn't say it.
Some of his preparations are not ready, and it will take some time.
Just kidding, if you don't prepare in advance, how can you get a foot in such a golden egg project.